Select Country Report
Consumer Health in 2025: The big picture
Value sales of consumer health in Azerbaijan rose in 2025 due to the growing awareness among the population of the importance of disease prevention and health maintenance, the expansion of the range of high-quality and safe products, the active development of distribution through pharmacies and online platforms, as well as effective marketing campaigns that stimulated demand and strengthened consumer trust in brands.
Key trends in 2025
Value sales of dietary supplements recorded decline in 2025. This is related to government regulation of the category due to a large number of counterfeits, which has complicated the registration process for these products. In dietary supplements, the lion’s share belongs to Turkish products. Prices for supplements are still not regulated by the government, resulting in high markups and profit margins on these products.
Competitive landscape
Nycomed Pharma AS was the leading company within consumer health overall in value terms in 2025. The company has a strong portfolio of well-known and trusted brands, including Cardiomagnyl, Actovegin 20% and Calcium D3, among others. Its products are widely distributed through pharmacies and retailers across Azerbaijan, ensuring strong market penetration and accessibility. In addition, its effective marketing campaigns increase product awareness and drive sales.
Channel developments
Health and beauty specialists was the leading distribution channel within consumer health, accounting for most sales of consumer health products in Azerbaijan. In 2025, the channel benefited from the growing number of consumers preferring to purchase effective and high-quality health products independently, without consulting a doctor, as well as the active collaboration between manufacturers and retailers, which provides marketing support, attractive sales conditions, and wide product availability across the country.
What next for consumer health?
Value sales of consumer health in Azerbaijan are expected to register further growth over the forecast period; however, due to economic instability in the country, sales of budget medicines are expected to grow. More products will be sold in sachet format, a trend set by Nimesil. However, sales of Nimesil may decline, as there is a perception that nimesulide has serious side effects, such as liver damage, which could result in sales restrictions.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Azerbaijan?
- Which are the leading brands in Consumer Health in Azerbaijan?
- How are products distributed in Consumer Health in Azerbaijan?
- How has the regulatory and operating environment for Consumer Health changed in Azerbaijan?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Azerbaijan
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Azerbaijan
KEY DATA FINDINGS
Ageing population and sedentary lifestyles support growth in 2025
Reckitt Benckiser leads with its trusted Nurofen brand
Leading pharmacies benefit from manufacturer support and convenient locations
Rising health consciousness and ageing population to drive future demand
Growth of quick and convenient online sales
Azerbaijan committed to ensuring equal access to quality healthcare
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in Azerbaijan
KEY DATA FINDINGS
Volume sales impacted by a mild winter in 2025
United Brands Distribution Ltd leads, with Halls remaining a popular option
Consumers increasingly prefer to purchase effective medication independently
More allergies and new formats support demand
Development of innovative formulations
Rising preference for cleaner and gentler options
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in Azerbaijan
KEY DATA FINDINGS
Growing consumer interest in skincare and maintaining skin health
International players dominate
Pharmacies lead, offering a wide variety of quality products
Increased awareness of the importance of proper skin care
New formulas using biotechnology and natural ingredients
Rising demand for natural and safe skincare products
Table 24 Sales of Dermatologicals by Category: Value 2020-2025
Table 25 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 27 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 28 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in Azerbaijan
KEY DATA FINDINGS
Growing incidence of digestive complaints fuels demand in 2025
STADA Arzneimittel’s products meet the needs of various consumer groups
Rapid expansion of health and personal care stores
Increasing consumer awareness of the importance of gastrointestinal health
Ongoing growth of online platforms and marketplaces
Shift from treatment to prevention
Table 30 Sales of Digestive Remedies by Category: Value 2020-2025
Table 31 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 33 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 34 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 35 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Wound Care in Azerbaijan
KEY DATA FINDINGS
Volume decline with a lack of innovation
Agaoglu Saglik Urunleri Teksili San ve Tic Ltd Sti leads with its broad portfolio of trusted products
Diverse and expanding product range attract consumers to health and personal care stores
Rising public awareness about the importance of proper wound care
Digital and technological advancements
Favourable conditions for the development of domestic production
Table 36 Sales of Wound Care by Category: Value 2020-2025
Table 37 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 38 NBO Company Shares of Wound Care: % Value 2021-2025
Table 39 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 40 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in Azerbaijan
KEY DATA FINDINGS
Rising demand with greater interest in leading a healthy lifestyle
Optimum Nutrition Inc leads with its broad range of high-quality products
Health and personal care stores continue to dominate distribution
Rising interest in health and fitness, and expanding product variety to drive demand
Benefit of modern manufacturing methods
Impact of new legislative measures
Table 42 Sales of Sports Nutrition by Category: Value 2020-2025
Table 43 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 44 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 45 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 46 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 47 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in Azerbaijan
KEY DATA FINDINGS
Regulations to control and monitor imports puts pressure on sales of dietary supplements
STADA Arzneimittel leads with its broad portfolio of high-quality products
Personalised approach and direct interaction benefit direct selling
Regulation changes could limit the assortment and sales of certain brands
Innovation expected
Local companies may curtail their activities
Table 48 Sales of Dietary Supplements by Category: Value 2020-2025
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 50 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 51 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in Azerbaijan
KEY DATA FINDINGS
Range of vitamin D products is expanding as demand grows
Broad portfolio and marketing efforts support Vefa Ilac San ve Tic’s lead
Health and beauty specialists supported by effective marketing campaigns
Rising health awareness and an expanding assortment support sales
Digital and technological innovations
Introduction of new regulations to improve standards
Table 55 Sales of Vitamins by Category: Value 2020-2025
Table 56 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 57 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 58 NBO Company Shares of Vitamins: % Value 2021-2025
Table 59 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 60 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in Azerbaijan
KEY DATA FINDINGS
Weight management and wellbeing continues its downward trajectory in 2025
Local brands retain a competitive advantage, with Herba Flora leading the pack
Wide product assortment and competitive prices ensure health and beauty specialists lead
Limited growth prospects
Mobile apps and online platforms offer personalised nutrition and exercise plans
Development of initiatives aimed at weight management
Table 62 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 63 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 65 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 66 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 67 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in Azerbaijan
KEY DATA FINDINGS
Growing consumer interest in natural and plant-based solutions drives strong growth of herbal/traditional cough, cold, and allergy (hay fever) remedies
Engelhard Arzneimittel GmbH & Co KG leads a highly fragmented market
Health and beauty specialists offer convenience, promotions and competitive pricing
Challenges ahead
Digital and technological innovation
Stricter legislative control to improve product safety and quality
Table 68 Sales of Herbal/Traditional Products: Value 2020-2025
Table 69 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 72 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
Paediatric Consumer Health in Azerbaijan
KEY DATA FINDINGS
Growth supported by rising parental awareness and an expanded product range
Reckitt Benckiser remains a key player with its stalwart Nurofen brand
Active collaboration between manufacturers and health and beauty specialists
Heightened parental focus on disease prevention and timely treatment
Manufacturers developing safer, more effective, and child-friendly medicines
Paediatric consumer health influenced by legislative changes
Table 74 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.
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