Consumer Health in 2025: The big picture
Consumer health in Switzerland is enjoying steady value growth driven by the growing trend towards proactive health and self-care. Swiss consumers are becoming more self-informed and educated around health and wellness in order to remain fit and healthy, stay energised and fight the effects of ageing. According to the Swiss Society for Clinical Nutrition and Metabolism (GESKES), more than 70% of Swiss consumers treat minor ailments or engage in preventative care without the consultation of a doctor at least once a year.
Key trends in 2025
Switzerland’s ageing population is expanding the need for OTC consumer health products, as the elderly tend to face challenging health issues and compromised immune systems on a more frequent basis. Products supporting immune health, eye health, joint and bone issues, as well as cognitive and mental health continue to grow in demand. However, in light of consumers’ proactive health endeavours, changes to lifestyles are regarded as necessary to improve wellbeing and battle issues related to stress, pollution, and exposure to UV and artificial/chemical components in everyday products. Such factors can be linked to tension pains, restlessness, lack of proper sleep, digestive issues, lack of energy and mental health issues. Products to support consumers in achieving their individual health goals are growing in demand, notably sports nutrition, weight management and wellbeing products and sleep aids. There is a strong focus on vitamin and dietary supplements as consumers seek products to support immune health, relaxation and energy levels.
Competitive landscape
Bayer (Schweiz) AG has successfully maintained its leading position in the Swiss consumer health market, supported by a robust presence across key categories such as analgesics (Aspirin, Aleve), vitamins and dietary supplements (Supradyn, Berocca), and digestive remedies (Rennie, Iberogast). Renowned for its decades of experience, deep expertise, and consistent innovation, the company continues to build strong brand recognition through widespread advertising campaigns and regular product launches, line extensions, and enhancements. These innovations are closely aligned with current consumer needs. Bayer’s Supradyn Pro Vitality was awarded “Swiss Brand of the year 2024/2025” for ranking first for customer satisfaction by the Swiss Institute for Quality Testing – SIQT. Bayer's involvement in corporate social responsibility initiatives and charitable events, as well as the support and promotion of new talents and startups, such as Bayer Co.Lab Connect, further reinforces its positive public image. Being locally present in three major locations in Switzerland contributes to the company’s visibility and its popularity, especially as it is a leading employer.
Channel developments
Consumer health is highly regulated in terms of distribution channels, with legislation limiting sales of most OTC products to pharmacies and specialised drugstores only. Henceforth, pharmacies continued to dominate value sales of consumer health in 2025. Drugstores and pharmacies are widely accessible to Swiss consumers, even in remote locations, and offer a wide range of branded products and generics, in addition to a high level of professional expertise to support consumers. Consumers value the recommendations and advice of health professionals which contributes to the high level of trust and loyalty in the pharmacy channel.
What next for Consumer Health?
Evolving consumer trends and socio-demographic developments are set to further define and shape consumer health in Switzerland. An ageing and more-health-conscious population will contribute to further growth in demand and value sales of consumer health products, especially to improve and alleviate age-related ailments. The needs of the ageing population are far-ranging and include skin health, bone and joint health, mouth care, eye health, cognitive health, and heart health, to name a few. At the same time, the trend towards self-reliance and taking a more proactive approach to health management, will fuel demand for preventative and supportive products, including sports nutrition, weight management and wellbeing, sleep aids and vitamin and dietary supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Switzerland?
- Which are the leading brands in Consumer Health in Switzerland?
- How are products distributed in Consumer Health in Switzerland?
- How has the regulatory and operating environment for Consumer Health changed in Switzerland?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Switzerland
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Switzerland
KEY DATA FINDINGS
Steady pace of growth as consumers self-medicate with analgesics to treat everyday ailments
Verfora AG takes the top spot with familiar local brands
Pharmacies is dominant channel for analgesics
Ageing population and modern lifestyles to maintain low growth rates
OTC switches offer some additional growth opportunities
Healthier lifestyles threaten to reduce demand in the upcoming years
Sleep Aids in Switzerland
KEY DATA FINDINGS
Sleep aids witness robust growth as sleep-related issues rise
Sidroga AG garners top position with familiar Valverde Schlaf brand
Drugstores gain share but pharnacies still dominate in sleep aids
More consumers will tackle sleep issues triggered by lifestyle factors
Saturated market creates fiercely competitive landscape
Consumers are increasingly aware of importance of sleep
Cough, Cold and Allergy (Hay Fever) Remedies in Switzerland
KEY DATA FINDINGS
Strong cold and flu season and higher incidence of allergies supports growth
Verfora AG holds a slim lead over Haleon Schweiz AG
Pharmacies and drugstores claim majority of sales
External factors will nurture future category development
Natural and local products are expected to be key drivers of growth
Self-care trend fuelled by a more educated population
Dermatologicals in Switzerland
KEY DATA FINDINGS
Outdoor lifestyles and environmental change shapes demand patterns
Bayer (Schweiz) AG carves a strong position ahead of competitors
Regulations restrict sales to pharmacies and specific drugstores
Broad trends to drive use of dermatologicals
Technological breakthroughs could reduce reliance on OTC solutions
Multifunctional skin care products create competition for OTC dermatologicals
Digestive Remedies in Switzerland
KEY DATA FINDINGS
Swiss dietary preferences underscore need for digestive remedies
JNTL Consumer Health II holds a firm lead
Strict regulations push consumers towards pharmacy channel
Maturity will limit growth prospects
Industry focus leans towards preventative solutions
Limitations from healthier lifestyles and focus on digestive health
Eye Care in Switzerland
KEY DATA FINDINGS
Strong growth of eye care reflects the needs of an ageing population, device use and higher incidence of allergies
Théa Pharma SA competes closely with Verfora AG
Strict regulations give pharmacies the upper hand
Solid opportunities for growth in the upcoming years
Tehcnological advancements will raise quality standards and personalisation
Consumers to place higher priority on managing eye health
NRT Smoking Cessation Aids in Switzerland
KEY DATA FINDINGS
NRT smoking cessation aids face strong competition
Concentrated landscape led by JNTL Consumer Health II (Switzerland)
Pharmacies are primary distribution channel
Anti-smoking culture to support future growth
Low levels of innovation are anticipated
Healthier lifestyles are adopted by consumers
Wound Care in Switzerland
KEY DATA FINDINGS
Rising levels of activity and ageing population drive need for wound care
IVF Hartmann maintains lead with familiar Dermaplast brand
Pharmacies claim the lion’s share of wound care sales
Wound care to maintain steady pace of growth
Innovations to centre on personalised designs and aesthetic appeal
Swiss consumers are largely self-reliant when it comes to wound care
Sports Nutrition in Switzerland
KEY DATA FINDINGS
Mainstream consumption of sports nutrition fuels category growth
Sponser Sport Food AG cedes further ground to Active Nutrition
Retail e-commerce and drugstores are key channels
Snacking products and wider distribution to aid growth
Innovative technologies open the gateway for personalised sports nutrition
Wide spectrum of health and fitness information online will fuel demand
Dietary Supplements in Switzerland
KEY DATA FINDINGS
Bright performance is driven by proactive health efforts and wider knowledge
Antistress AG bolsters its position in dietary supplements
Pharmacies strengthen position as retail e-commerce gains ground
Steady growth fuelled by health-conscious population
Ageing and stress-related issues to fuel product development
Growing competition from alternative beauty products and fortified foods
Vitamins in Switzerland
KEY DATA FINDINGS
Vitamins benefit from growing commitment to health and wellness
Antistress AG leads in the vitamins category
Wider number of distribution channels can sell vitamins in contrast to other categories
Greater knowledge through self-care will drive uptake of vitamins
New formats and combinations to fuel new product development
Health and wellbeing focus provides opportunities and limitations
Weight Management and Wellbeing in Switzerland
KEY DATA FINDINGS
Rising demand for weight management and wellbeing products
Biomed AG strengthens its leading position
Fewer legislative restrictions supports a range of distribution channels
Strong demand as weight problems will continue to rise
Product innovation to focus on format and flavours
Health awareness campaigns provide support to growth
Herbal/Traditional Products in Switzerland
KEY DATA FINDINGS
Tonics support growth of popular herbal remedies
Key players in herbal/traditional cough & cold remedies lead the competitive landscape
Pharamcy lead distribution due to legal regulations
Strong demand for naturalness will prevail
Innovations will look at improving absorption and efficacy whilst reducing side effects
Functional food and beverage developments will increase competition
Paediatric Consumer Health in Switzerland
KEY DATA FINDINGS
Lower demand for paediatric consumer health
Swiss player Galderma Schweiz AG bolsters its strong lead
Legislative barriers give pharmacies the upper hand
Modest outlook as demand rises for preventative and therapeutic solutions
Rising interest in natural and herbal/traditional solutions
Proactive lifestyles changes could hamper future demand
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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