Select Country Report
Consumer health in 2024: the big picture
The consumer health market in Malaysia is projected to maintain steady growth in current value terms in 2024, albeit at a slower pace compared to the initial years of the review period. While core inflation is anticipated to trend lower than in 2023, the elevated cost of living continues to drive many consumers towards more discerning purchasing habits, with a growing focus on value-for-money options.
2024 key trends
The concept of healthy ageing is increasingly being embraced by Malaysians and this has coincided with the emergence of new vitamins and dietary supplements to support this trend. One of the key developments in this area has been the rising availability of Nicotinamide Mononucleotide (NMN) supplements, which have gained significant attention, due to their potential benefits in promoting healthy ageing.
Competitive landscape
Consumers in Malaysia are increasingly shifting from international to domestic brands. This trend is being bolstered by rising investments in local production, as domestic companies seek to enhance their competitiveness against global players.
Retailing developments
The retail landscape for consumer health products in Malaysia is becoming increasingly consolidated, as highlighted by the acquisition by Pharmacy Healthcare Sdn Bhd’s of Caring Pharmacy Group from 7-Eleven Malaysia Holdings Bhd in September 2023. The number of pharmacy outlets in the country is also on the rise, as major players focus on expanding their presence in residential neighbourhoods, aiming to make consumer health products more accessible to local communities.
What’s next for consumer health?
The consumer health market in Malaysia is poised for continued expansion over the next five years, although the rate of constant value growth (2024 prices) is expected to decelerate as the forecast period progresses. This slowdown will be partly due to increasing competition from more affordable generic and private label alternatives, which are challenging established branded products.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Malaysia?
- Which are the leading brands in Consumer Health in Malaysia?
- How are products distributed in Consumer Health in Malaysia?
- How has the regulatory and operating environment for Consumer Health changed in Malaysia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Malaysia
Consumer health in 2024: the big picture
2024 key trends
Competitive landscape
Retailing developments
What’s next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Malaysia
KEY DATA FINDINGS
Topical analgesics retain strong performance supported by high number of new product innovations
Growing preference for stronger doses in systemic analgesics
Growing presence of herbal/traditional topical analgesics
Analgesics expected to continue on steady growth trajectory, boosted by rising availability of cheaper, generic alternatives
Topical analgesics will continue to benefit from innovative new product launches
Further diversification expected in terms of distribution channels
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Malaysia
KEY DATA FINDINGS
Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
Ongoing competition from immunity-strengthening vitamins and dietary supplements
Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Malaysia
KEY DATA FINDINGS
Year of the Dragon spurs higher birth rate, driving growth in nappy rash treatments
Haemorrhoid treatments slowly gain momentum
Topical germicidals/antiseptics benefit from high number of new product launches
Local manufacturers will become more competitive with enhanced product portfolios
Emerging number of standard shampoos aimed at preventing hair loss could pose strong competition to hair loss treatments
Pharmacies are likely to remain dominant but e-commerce shows signs of promise
Table 24 Sales of Dermatologicals by Category: Value 2019-2024
Table 25 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 27 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 28 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 29 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 30 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Malaysia
KEY DATA FINDINGS
Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
Domestic manufacturers ramp up their investment in digestive remedies
On-the-go formats accommodate time-pressed consumers
Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
Convenience stores and forecourt retailers are poised for growing share of the market
Table 31 Sales of Digestive Remedies by Category: Value 2019-2024
Table 32 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 34 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 35 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 36 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Malaysia
KEY DATA FINDINGS
Increasing levels of screen time drive demand for eye care products
New product launches featuring distinctive benefits drive growth in eye care
Local manufacturers expand into eye care to tap into growing demand
Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
Table 37 Sales of Eye Care by Category: Value 2019-2024
Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in Malaysia
KEY DATA FINDINGS
Legislative changes support growth in NRT smoking cessation aids
Market leader Nicorette launches new NRT smoking cessation aid in spray format
Government interventions aim to combat nicotine smoking amongst young people
NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
Little change in competitive landscape
Table 43 Number of Smokers by Gender 2019-2024
Table 44 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 45 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 47 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 48 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 49 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in Malaysia
KEY DATA FINDINGS
Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
Private label offerings produced by chained pharmacies represent more serious competition to leading brands
Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products
Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
Eye-catching designs, variety of sizes and compact packaging will boost sales
Pharmacy chain network will continue to expand but convenience stores will also gain traction
Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Malaysia
KEY DATA FINDINGS
Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
Convenient consumption formats cater to busy on-the-go lifestyles
Plant-based sports nutrition continues to gain traction
Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
On-the-go sports nutrition formats will see stronger demand
Distribution likely to see a further shift online
Table 56 Sales of Sports Nutrition by Category: Value 2019-2024
Table 57 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 59 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 60 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 61 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Malaysia
KEY DATA FINDINGS
Robust growth for dietary supplements, as Malaysians focus on preventative health measures
Focus on healthy ageing leads to development of NMN supplements as well as products targeting joint pain and flexibility
Emerging number of local manufacturers
Greater focus on dietary supplements focused on sleep regulation and mood management
Private label dietary supplements are expected to gain share
Shifting distribution landscape, with offline channels becoming increasingly popular
Table 62 Sales of Dietary Supplements by Category: Value 2019-2024
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 64 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 65 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Malaysia
KEY DATA FINDINGS
Normalisation of immunity trend as pandemic enters an endemic phase where
Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic
Multivitamins will target the needs of specific consumer groups in order to become more competitive
More convenient, on-the-go formats will grow in popularity
Private labels anticipated to gain traction as a result of high cost of living
Table 69 Sales of Vitamins by Category: Value 2019-2024
Table 70 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 71 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 72 NBO Company Shares of Vitamins: % Value 2020-2024
Table 73 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 74 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 75 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Malaysia
KEY DATA FINDINGS
High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
Development of GLP-1 products could have implications for weight management and wellbeing
International direct sellers adopt localised marketing campaigns to boost consumption
Weight management and wellbeing leaders target consumers with personalised transformation packages
International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Malaysia
KEY DATA FINDINGS
Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
E-commerce continues to gain traction
Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
Malaysian government adopts new regulatory guidelines for herbal/traditional products
Products with a sleep and mood management positioning are anticipated to show an upward trend
Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Malaysia
KEY DATA FINDINGS
Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
Paediatric cough, cold and allergy remedies demonstrate rising demand
Domestic players make impact with host of new product launches
Immune-strengthening products are anticipated to see strong growth momentum
Strong potential for products that can support cognitive functioning
Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Health
-
- Adult Mouth Care
-
-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
-
- Topical Analgesics/Anaesthetic
-
- Sleep Aids
-
- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
-
- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
-
- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
-
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
-
- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
-
- Emergency Contraception
-
- Allergy Eye Care
- Standard Eye Care
-
- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
-
- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
-
-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
-
-
-
- Combination Dietary Supplements
-
- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
-
- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
-
- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
-
- Multivitamins
-
- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
-
-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
-
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
-
- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
-
-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
-
Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Consumer Health research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!