Select Country Report
Consumer Health in 2025: The big picture
Value sales of consumer health in Saudi Arabia are rising in 2025, with the industry propelled by broader public health initiatives and a pronounced societal shift towards preventive wellness. This is largely driven by national vision goals focusing on a healthier, more active population. Consumers are becoming increasingly health-conscious, seeking out products for self-care and proactive management of common ailments. This growing awareness, combined with modern lifestyle factors and environmental conditions, continues to fuel consistent demand. The market is further energised by local innovation, expanded product availability and a noticeable move away from harmful habits, reflecting a mature and dynamically growing focus on overall wellbeing.
Key trends in 2025
Saudi Arabia’s consumer health landscape is a significant societal pivot towards proactive wellness and preventive self-care, powerfully accelerated by national vision goals. This is marked by a population that is increasingly health-literate and empowered, actively seeking out products and solutions to maintain wellbeing and manage everyday health concerns. The shift is supported by wider product accessibility, regulatory advancements and growing awareness, moving beyond treatment to encompass holistic lifestyle management and a greater emphasis on long-term health outcomes.
Competitive landscape
The competitive landscape of consumer health in Saudi Arabia remains dynamic, with product entrants and innovation continuing to emerge in 2025 from local, regional and international players. This supports Saudi Arabia’s Vision 2030 under which is the vision realisation programmes, including the Health Sector Transformation Program which focuses on improving the healthcare system continuously to meet the needs of every member of society.
Channel developments
Pharmacies continues to dominate distribution in Saudi Arabia, bolstered by extensive store networks, broad product assortments, loyalty programmes and expanding digital platforms. Nahdi Medical has grown to 1,156 outlets, launched its tenth Nahdi Care clinic, and joined the Made in Saudi initiative to support local products. Bayer and Al-Dawaa partnered with the Ministry of Health on the Protect Your Heart campaign, addressing cardiovascular disease through pharmacist training, awareness programs, and 20 digital checkpoints. At the same time, Aster Pharmacy is enhancing the customer experience with its drive-through Trio concept, combining health, beauty, fitness, lifestyle offerings and specialised in-store services.
What next for Consumer Health?
Value sales of consumer health are set to rise over the forecast period. A fundamental driver of growth and progress is the population's increasing health awareness and desire for proactive wellness management. This is fuelled by the rising prevalence of chronic diseases and an ageing demographic, which create sustained demand for OTC solutions. Government initiatives under Vision 2030 further reinforce this trend by promoting a modernised healthcare infrastructure and fostering a culture of self-care, empowering consumers to take a more active role in managing their everyday health.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Saudi Arabia?
- Which are the leading brands in Consumer Health in Saudi Arabia?
- How are products distributed in Consumer Health in Saudi Arabia?
- How has the regulatory and operating environment for Consumer Health changed in Saudi Arabia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Saudi Arabia
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Saudi Arabia
KEY DATA FINDINGS
Value sales rise as triptans races ahead in 2025
GSK strengthens leadership through brands boasting high recognition
Pharmacies dominates distribution as e-commerce sees further expansion
Analgesics faces strong growth amid demographic shifts and Vision 2030 reforms
Digital and technological advancements set to transform analgesics
Regulatory development, health awareness and sustainability trends will shape future development
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Sleep Aids in Saudi Arabia
KEY DATA FINDINGS
Stress and lifestyle pressures drive rapid growth in sleep aids in 2025
Jamjoom Pharma continues to lead overall sleep aids in Saudi Arabia
Pharmacies remains dominant distribution channel while e-commerce races on
Sleep aids faces further strong growth for forecast period
Digital innovation and sleep technology expand product and distribution opportunities while sleep disorder clinics rise
Regulatory oversight and health-focused policies support safe and localised sleep solutions
Table 18 Sales of Sleep Aids: Value 2020-2025
Table 19 Sales of Sleep Aids: % Value Growth 2020-2025
Table 20 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 21 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 22 Forecast Sales of Sleep Aids: Value 2025-2030
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in Saudi Arabia
KEY DATA FINDINGS
Category posts falling value sales in 2025, despite strong growth of combination products
SPIMACO leads companies, while Mondelez sees fastest rise
E-commerce races ahead in 2025, while category benefits from new launches
Rising demand forecast for cough, cold and allergy remedies
Digital and technological advancements drive development
Impact of tourism and economic diversification on healthcare needs
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in Saudi Arabia
KEY DATA FINDINGS
Environmental factors and rising consumer awareness drive growth in dermatologicals in 2025
Jamjoom Pharma continues as leading player
Pharmacies remains preferred channel though e-commerce sees fastest expansion
Expansion, beauty trends and harsh climate to support growth during forecast period
Further competition likely to stem from dermocosmetics
Regulatory, health and sustainability initiatives support market expansion and responsible practices
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in Saudi Arabia
KEY DATA FINDINGS
Lifestyle shifts and preventive health trends fuel strong growth for digestive remedies
Jamjoom Pharma maintains leadership through innovation and regional expansion
Pharmacies retains dominance as e-commerce emerges as fastest-growing channel for digestive remedies
Rising health awareness and population growth will drive demand during forecast period
Progress in tech to boost access and innovation amid rising use of diabetes and weight loss medications
Legislative, health and sustainability initiatives shape market dynamics
Table 37 Sales of Digestive Remedies by Category: Value 2020-2025
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 39 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Eye Care in Saudi Arabia
KEY DATA FINDINGS
Eye care benefits from prolonged screen use and environmental factors
Jamjoom Pharma continues to lead while J&J rises fastest
Pharmacies leads eye care distribution while e-commerce continues as fastest-growing channel
Future growth assured as result of environmental factors and improved awareness
Innovation and technology transform eye care products and distribution as eye care centres expand
Private label has potential to grow, supported by leading pharmacies
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
NRT Smoking Cessation Aids in Saudi Arabia
KEY DATA FINDINGS
Value sales fall sharply in 2025
GSK maintains overall leaderships amid competitive shifts
Pharmacies retains dominance while e-commerce emerges as key channel for NRT smoking cessation aids
Category set to see deeper declines during forecast period
Digital platforms and technological innovations to enhance access and efficacy of NRT products
Government initiatives, regulations and Vision 2030 aim to reduce smoking in Saudi Arabia
Table 49 Number of Smokers by Gender 2020-2025
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
Wound Care in Saudi Arabia
KEY DATA FINDINGS
Strong growth seen in wound care in 2025
Al Dawaa maintains leadership through wide portfolio and strong distribution
Pharmacies leads and e-commerce enjoys fastest growth
Rising health awareness and lifestyle trends drive demand in Saudi Arabia
Digital and technological innovations enhance wound care products and distribution
Legislative, health and sustainability initiatives support wound care growth as private label expands further
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in Saudi Arabia
KEY DATA FINDINGS
Sports Nutrition gains momentum amid rising fitness and Vision 2030 initiatives
AmCan maintains leadership through comprehensive portfolio and strategic market engagement
E-Commerce rises fastest in sports nutrition in 2025
Future growth to be fuelled by fitness initiatives and consumer demand
Emergence of new product developments in sports nutrition
Growth in sports participation will continue to drive demand
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in Saudi Arabia
KEY DATA FINDINGS
Dietary supplements see growth through preventive health and innovation
Jamjoom Pharma strengthens leadership with Vision 2030 alignment
Pharmacies leads distribution while e-commerce remains fastest-growing channel for dietary supplements
Rising health awareness, lifestyle shifts and pilgrim demand will drive forecast period growth
Health insurance coverage to support dietary supplements
Vision 2030 policies, localisation and sustainability efforts strengthen long-term growth in dietary supplements
Table 68 Sales of Dietary Supplements by Category: Value 2020-2025
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 70 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 71 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in Saudi Arabia
KEY DATA FINDINGS
Multivitamins drives growth as preventive health and wellness take priority in Saudi Arabia
Jamjoom Pharma strengthens leadership through innovation, strategic expansion and portfolio diversification
E-commerce emerges as the fastest-growing distribution channel for vitamins, complementing pharmacies’ market dominance
Rising health awareness and lifestyle-driven supplementation set to fuel future growth for vitamins
Digital and technological innovations expand access, convenience and product appeal in vitamins
Legislative support, preventive health initiatives and sustainability efforts strengthen development
Table 75 Sales of Vitamins by Category: Value 2020-2025
Table 76 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 77 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 78 NBO Company Shares of Vitamins: % Value 2021-2025
Table 79 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 80 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in Saudi Arabia
KEY DATA FINDINGS
Obesity challenges and regulations keep category under pressure
Cambridge Weight Plan maintains brand leadership in 2025
E-commerce enjoys fastest expansion
Consumer adoption of health and wellness goals can still support future growth
Digital innovation and health techs drive new development opportunities
Legislation and localisation set path for safer, sustainable growth
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in Saudi Arabia
KEY DATA FINDINGS
Herbal/traditional dietary supplements lead growth amid rising health awareness and cultural acceptance
Jamjoom Pharma strengthens leadership
Pharmacies leads distribution, e-commerce leads growth
Cultural acceptance and rising health awareness ensure continued growth for forecast period
Potential for expansion of private label lines by leading pharmacies
Research to support further growth of herbal/traditional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
Paediatric Consumer Health in Saudi Arabia
KEY DATA FINDINGS
Rising parental focus and preventive health drive growth paediatric consumer health
SPIMACO maintains leadership in 2025
Pharmacies maintains dominance as key distribution channel for paediatric consumer health in Saudi Arabia
Rising health awareness and changing family dynamics to fuel future growth
New launches continue to emerge from local, regional and international players
Innovation in paediatric consumer health formulations
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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-
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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