Consumer Health in 2025: The big picture
Retail value sales of consumer health are expected to rise in current terms in Chile in 2025, though at a slightly slower rate than in the previous year, reflecting broader economic conditions. The Central Bank of Chile projects GDP growth of 1.5% to 2.5%, with a slowdown expected towards the end of the year due to global headwinds. The OECD forecasts 2.3% growth, driven by external demand for copper and lithium but constrained by weak productivity, while the IMF estimates 2.0% to 2.6%, above the Latin American average of 1.6%. Despite these generally healthy indicators, consumers remain cautious amid global uncertainty, prioritising convenience and promotional offers while limiting purchases in less essential categories such as OTC products, weight management, eye care, and wound care. Health and wellness trends continue to support categories such as vitamins, dietary supplements, and sports nutrition. While consumers have moderated their purchase frequency, they remain committed to maintaining supplementation routines.
Key trends in 2025
The concept of healthy ageing is evolving in Chile, with consumers increasingly seeking products that support wellness, vitality, and appearance across different life stages. Amongst women, particularly those aged over 40, demand for supplements is a key driver of demand. Vitamin E has emerged as the fastest-growing nutrient in this demographic due to its antioxidant properties, cardiovascular benefits, and support in managing menopause-related symptoms. Products such as VitaminLife Women’s Daily One are highly valued, with this product appreciated for its balanced composition of 12 vitamins, 10 minerals, and L-Carnitine, which addresses essential needs including energy, immunity, bone strength, and metabolic support - all particularly relevant for women over 40.
Competitive landscape
Alimentos Dos en Uno SA is set to remain the leading player in consumer health in Chile in 2025, followed by Herbalife Chile Ltda. Notably, the third-placed player, MedCell, is expected to be amongst the most dynamic players in consumer health in 2025. The company is excelling in both vitamins and sports nutrition. In the vitamins segment, its flagship brand, VitaminLife, maintains a leadership position thanks to continuous innovation in supplementation and its prominence in Salcobrand, one of the country’s main pharmacy chains. VitaminLife has earned consumer loyalty through a broad and diverse portfolio that caters to different demographic groups. VitaminLife Women’s Daily One, one of its standout products, is a dietary supplement combining 12 vitamins, 10 minerals, and L-Carnitine, providing essential micronutrients for women’s overall health, particularly for those aged over 40.
Channel developments
In Chile, pharmacies is the leading channel for consumer health sales due to both regulatory and practical factors. The sale of medicines, including over-the-counter products, is strictly regulated by the Public Health Institute (ISP) and the Ministry of Health. The fact that medicines can only be sold through authorised pharmacies places a limit on distribution through other retail channels such as supermarkets. Furthermore, consumers trust pharmacies, as they can receive expert guidance on the proper use of products. In addition, pharmacies, particularly major chains like Cruz Verde, Salcobrand, and Ahumada, benefit from an extensive geographic reach, with stores located right across the country. This broad store network makes consumer health products easily accessible to consumers, even in rural areas. Moreover, long operating hours, often 24/7, enhance accessibility and reinforce the role of pharmacies as the main distribution channel for consumer health products.
What next for Consumer Health?
Consumer health is expected to maintain stable growth over the forecast period as the economic situation stabilises and investment begins to rebound following the presidential elections in December. Categories that have experienced slower performances, such as OTC products, are anticipated to regain momentum, while wellness-related segments are expected to continue their upward trajectory. Overall, the industry outlook reflects a balance between the recovery of previously subdued categories and the sustained growth of health and wellness trends.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Chile?
- Which are the leading brands in Consumer Health in Chile?
- How are products distributed in Consumer Health in Chile?
- How has the regulatory and operating environment for Consumer Health changed in Chile?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Chile
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Chile
KEY DATA FINDINGS
Negative perceptions and price wars continue to weigh on Chile’s analgesics
Bayer sees continued share loss
Online pharmacy shopping accelerates
Analgesics set for moderate recovery
Loyalty programmes tip the balance away from independent pharmacies
CBD-infused analgesics to gain momentum
Sleep Aids in Chile
KEY DATA FINDINGS
Melatonin and herbal solutions lead sleeping aids uptick
Laboratorio Esp Med Knop strengthens presence across Chile with over 80 locations
Pharmacies continues to lead sales of sleeping aids
Rising demand for sleep and mental health support fuels category expansion
Convenience drives growth of melatonin gummies
Zopiclone and other prescription drugs fuel growth of illicit channels
Cough, Cold and Allergy (Hay Fever) Remedies in Chile
KEY DATA FINDINGS
Seasonal factors drive growth in cough, cold, and allergy remedies
Winter campaign and R&D drive Saval’s growth
Pharmacies remains key to distribution of cough cold and allergy (hay fever) remedies
Respiratory virus activity and climate shifts drive long-term cough and cold remedies demand
Second-generation antihistamines to gain traction
Natural remedies used to alleviate nasal congestion and coughs
Dermatologicals in Chile
KEY DATA FINDINGS
Hair loss treatments lead growth
Beiersdorf leads Chile’s dermatologicals market with Eucerin
Pharmacies continues to lead in dermatologicals
Dermatologicals set for a healthy growth path in Chile
Natural ingredients drive growth on medicated shampoos
Sexual education efforts to support vaginal health awareness
Digestive Remedies in Chile
KEY DATA FINDINGS
Digestive remedies category slows as consumers favour phytotherapeutics
Bioequivalent medicines drive Saval’s success
Convenience and technology fuel rapid expansion of online channels
Digestive health focus to drive steady growth
Probiotics drive growth as Chilean consumers prioritise preventive digestive health
Fiestas Patrias fuel seasonal uptick in antacid consumption
Eye Care in Chile
KEY DATA FINDINGS
Wellness categories take priority as eye care sees weak demand
Plant modernisation strengthens Grünenthal’s position
Pharmacies dominates eye care
Warmer, drier springs to drive allergy-related eye care demand
Environmental factors contribute to growth in eye care
Chamomile emerges as a key complementary remedy for eye health
Wound Care in Chile
KEY DATA FINDINGS
Wound care slows in 2025 following recovery in 2024
3M Chile maintains leadership in wound care with Nexcare
Convenience supports supermarkets’ dominance in wound care
Expanding elderly demographic supporting demand for wound care
Advanced dressings propel wound care innovation
Improved access and emergency response to influence wound care market
Sports Nutrition in Chile
KEY DATA FINDINGS
Protein powder prices drive consumers towards affordable alternatives
Nutraline ensures wide distribution and accessibility of Glanbia products
Competitive pricing strengthens pharmacies channel
Consumer demand and wellness trends to fuel sports nutrition
Growing demand for personalised fitness supplements
Protein, creatine, omegas, and magnesium drive holistic training
Dietary Supplements in Chile
KEY DATA FINDINGS
Minerals, probiotics, and omegas drive healthy growth in Chilean supplements
VitaminLife and Omnilife strengthen presence
E-commerce and pharmacies shape the future of dietary supplements in Chile
Dietary supplements set to outpace vitamins
PYLORIOFF sets a new standard for preventive gut health in Chile
Fish oils maintains strong growth driven by cardiovascular awareness
Vitamins in Chile
KEY DATA FINDINGS
Single vitamins regain momentum amid changing consumer preferences
MedCell consolidates its position through tailored supplementation for women
Self-care trends boost vitamins sales in pharmacies
Evolving knowledge and specialisation fuel sustained growth
Convenience and taste boost demand for multivitamin gummies
Development of women’s life stage supplements
Weight Management and Wellbeing in Chile
KEY DATA FINDINGS
Weight management continues downward trend amid Ozempic surge
Multi-channel strategy drives Abbott’s growth
Promotional strategies drive consumer purchases in pharmacies
Weight loss products continue to decline
Supply shortages highlight risks of aesthetic use of Ozempic in Chile
Consumers seek comprehensive health-focused weight solutions
Herbal/Traditional Products in Chile
KEY DATA FINDINGS
Herbal products face regulatory barriers
Natural solutions support Megalabs’ leadership
Natural pharmacies gain traction as Chileans turn to herbal remedies
Mature market and regulatory barriers to continue to constrain herbal product growth
Passionflower remains a popular natural solution for sleep issues
Rising awareness of mental health
Paediatric Consumer Health in Chile
KEY DATA FINDINGS
Paediatric products face third consecutive year of contraction
Hipoglós becomes leading brand
Pharmacies leads paediatric product sales in Chile
Challenge for paediatric products as parents opt for minimal medication
Gummies to gain in popularity
Immunity and cognitive supplements gain traction
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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