Select Country Report
Consumer health in 2024: The big picture
Ukraine continues to suffer from the effects of Russia’s invasion with many people remaining abroad having fled the country due to safety concerns. This is especially true of women with children with the population aged 0-12 years remaining well-below pre-invasion levels, which in turn continues to have a negative impact on demand for paediatric consumer health.
2024 key trends
Ukrainian consumers have shown a growing interest in their health and wellness in 2024 with an increased focus on OTC products that can provide pain relief, tackle nervous disorders, and address coronary and endocrine diseases and disorders. Rx medicines are still favoured for the treatment of many conditions, although OTC consumer health, especially analgesics, has also benefited from the health and wellness trend.
Competitive landscape
The competitive landscape remains fragmented within consumer health in Ukraine in 2024. The top five players, comprising three multinationals – Bayer TOV, Sanofi-Aventis Ukraine TOV and Teva Ukraine TOV – and two large domestic manufacturers – Farmak PAT and Darnitsa FF PAT – comprise a combined value share of just 22%.
Retailing developments
Due to strict regulations on the distribution of medicines in Ukraine, pharmacies continue to account for the bulk of sales of consumer health in 2024, with the channel being particularly dominant in OTC. Large chains of pharmacies continue to consolidate their position through new stores openings in particular and at the end of 2023 the biggest chains comprised Apteka Nyzkykh Tsin, Podorozhnik and Apteka 911.
What next for consumer health?
It is hard to predict how consumer health will evolve in Ukraine over the forecast period considering the uncertain future with regard to Russia’s ongoing war in the country. Thus the future growth prospects for consumer health are somewhat uncertain.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Ukraine?
- Which are the leading brands in Consumer Health in Ukraine?
- How are products distributed in Consumer Health in Ukraine?
- How has the regulatory and operating environment for Consumer Health changed in Ukraine?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Ukraine
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Ukraine
KEY DATA FINDINGS
Analgesics on the slow path to recovery
Competition remains stiff in analgesics backed by strong advertising support
Darnitsa remains on top thanks to the good value proposition of its generics
Category maturity and the reduced size of the population present barriers to growth
Acetaminophen and aspirin sales set to rise
Innovations expected but Russia’s ongoing war likely to favour generics
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in Ukraine
KEY DATA FINDINGS
Sleep aids in high demand as Russia’s war takes its toll on the mental health and wellbeing of locals
Herbal/traditional products and Corvalol the big winners in sleep aids
Domestic players lead the way
Sleep aids likely to remain in demand despite competition from other products and services
Innovation and new product development could be key to delivering stronger growth in sleep aids
Domestic players well positioned to maintain their lead with a good balance of affordable pricing, efficacy and quality
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Ukraine
KEY DATA FINDINGS
Russia’s war in Ukraine continues to limit the growth potential of the category
Combination products and decongestants thriving thanks to efficacy and broad range of options
Domestic players seeing strong gains in cough, cold and allergy (hay fever) remedies
Bright outlook for cough, cold and allergy (hay fever) remedies
Paediatric products set to see a rebound in demand backed by new product development
Increase in allergies expected to boost demand for antihistamines/allergy remedies
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Ukraine
KEY DATA FINDINGS
Mixed results for dermatologicals as Ukrainians carefully manage their spending
Dermocosmetics positively influencing demand for medicated shampoos
Sales of some products benefit from a strong trend towards self-medication
Russia’s ongoing war likely to influence demand
Increasing incidence of hair loss likely to fuel demand for hair loss treatments
Herbal/traditional products expected to find favour with health conscious consumers
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Ukraine
KEY DATA FINDINGS
Digestive remedies on the slow path to recovery
Unhealthy diets and investment in advertising fuelling demand for diarrhoeal remedies and digestive enzymes
Russia’s war continues to cast a shadow on sales of paediatric digestive remedies
Several factors point towards a bright outlook for digestive remedies
Smaller categories projected to post some of the strongest growth rates
Herbal/traditional products seen as a bright spot in the future of digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Ukraine
KEY DATA FINDINGS
Eye care sales being driven by rising pollution levels and increasing screen time
Allergy eye care the most dynamic category as consumers get their priorities in order
Competition heating up as a flurry of new brands and products enter the market in 2024
Bright outlook for eye care
Growth expected to be fuelled by rising incidence of allergies, economic improved and increased competition
Pharmacies likely to account for the bulk of sales despite the rise of e-commerce
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
NRT Smoking Cessation Aids in Ukraine
KEY DATA FINDINGS
Sales on the slow path to recovery as more smokers quit
Consumers increasingly turning to alternative methods of quitting
Nicorette holds a monopoly in NRT smoking cessation aids
The growth and development of the category will likely remain linked to Russia’s ongoing war in the country
More variety could be key in rejuvenating the fortunes of NRT smoking cessation aids
New brands could look to break Nicorette’s monopoly as demand grows
Table 49 Number of Smokers by Gender 2019-2024
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
Wound Care in Ukraine
KEY DATA FINDINGS
Wound care sales seeing slow recovery as Russia’s war continues to impede the category’s growth potential
Mixed performances seen in wound care
Competition varies across the different categories
Wound care set for growth but a full recovery is unlikely until the end of Russia’s war in Ukraine
Demographic factors likely to have a mixed impact on demand
Competition likely to remain fragmented due to a lack of brand loyalty
Table 56 Sales of Wound Care by Category: Value 2019-2024
Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Ukraine
KEY DATA FINDINGS
Sales remain deflated as the fallout from Russia's invasion of Ukraine continues to impact demand
Healthy performances see from both sports protein and non-protein products
Competition remains highly fragmented
Challenges and opportunities remain for sports nutrition
Sports protein powder set to be the most dynamic category
Sports non-protein products still full of growth potential but further education may be needed to reach more consumers
Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Ukraine
KEY DATA FINDINGS
Dietary supplements thriving as consumers become more health conscious
Consumers turn to dietary supplements to treat specific health issues
Probiotic supplements seen as useful in boosting the immune system and improving gut health
Demand for dietary supplements set to continue growing
Calming products, new product development and e-commerce set to be key growth drivers
New and more advanced products could present significant growth opportunities
Table 68 Sales of Dietary Supplements by Category: Value 2019-2024
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 70 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Ukraine
KEY DATA FINDINGS
Economic pressures limit the growth of vitamins but positive signs seen in 2024
Single vitamins benefiting from increasing awareness of the benefits of different products
Domestic players make gains as consumers look for value
Bright outlook for vitamins
Increasing focus on health and wellness set to fuel growth
Targeted offerings could present new growth opportunities
Table 75 Sales of Vitamins by Category: Value 2019-2024
Table 76 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 77 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 78 NBO Company Shares of Vitamins: % Value 2020-2024
Table 79 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 80 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Ukraine
KEY DATA FINDINGS
Unhealthy lifestyle habits fuelling demand for weight management and wellbeing
Weight loss supplements remain on top thanks to strong product range and widespread availability
Herbalife remains on top but the competition is becoming increasingly fragmented
Growing desire to look and feel good expected to underpin category growth over the forecast period
Meal replacement set to benefit from convenience and increased competition
Direct selling and e-commerce set to be key channels in the future of weight management and wellbeing
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Ukraine
KEY DATA FINDINGS
Herbal/traditional products still in demand despite the shift to standard medicine
More consumers turning to herbal/traditional products thanks to the lack of side effects and safer image
Competition remains fragmented with Bionorica retaining the lead
Demand set to continue growing but category maturity could limit stronger growth opportunities
Herbal/traditional products paediatric dietary supplements and digestive remedies set to be the two most dynamic categories
Competition likely to intensify as demand for herbal/traditional products grows
Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Ukraine
KEY DATA FINDINGS
Demographic factors remain an obstacle to growth but signs are more positive as parents prioritise spending on their children
Parents show willingness to self-medicate coughs and colds, with a growing emphasis on preventative health measures
Competitive landscape remains fragmented with Nurofen remaining on top
A bright outlook for paediatric consumer health with parents putting their children’s health first
Sales of vitamins and dietary supplements set to benefit from the improving economic situation
Self-medication could become prominent when treating milder symptoms
Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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-
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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-
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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