Select Country Report
Consumer health in 2025: The big picture
Retail value sales of consumer health are set to rise in 2025 as households are increasingly opting for self-care and over the counter (OTC) medications for minor ailments. This is for reasons of convenience and cost-effectiveness as out-of-pocket expenses from visiting clinics and hospitals have significantly increased since the coup. Chained pharmacies are expanding to regional cities while retail e-commerce sales of consumer health products are also growing with some brands and products exclusively available via online retailers.
Key trends in 2025
Consumers are increasingly focused on the quality of their lives and in living longer, driving demand for preventative and specialised solutions as many have become concerned about the rising costs of healthcare and lack of proper healthcare infrastructure in rural areas due to ongoing armed conflicts.
Competitive landscape
Daewon Pharm Co Ltd is expected to be the leading company in consumer health in terms of value share in 2025. The company is present with its Oramin – F and Oramin – G brands, both of which are popular in vitamins and dietary supplements.
Channel developments
Due to their widespread presence and convenience for consumers seeking solutions, pharmacies is the primary retail channel in Myanmar for many consumer health products. They often serve as the initial point of contact for individuals seeking healthcare advice and treatment for common conditions, such as pain, coughs, colds, digestive issues, and vitamin and dietary supplement needs.
What next for consumer health?
Value sales of consumer health are expected to rise steadily over the forecast period. There is an increasing reliance on self-diagnosis based on past experiences, information on packaging and advice from pharmacists, resulting in households allocating a larger proportion of their healthcare budget towards buying consumer health medicines.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Myanmar?
- Which are the leading brands in Consumer Health in Myanmar?
- How are products distributed in Consumer Health in Myanmar?
- How has the regulatory and operating environment for Consumer Health changed in Myanmar?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Myanmar
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Chart 1 Consumer Health: Pharmacy (a)
Chart 2 Consumer Health: Pharmacy (b)
Chart 3 Consumer Health: Pharmacy (c)
Chart 4 Consumer Health: Pharmacy (d)
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
Retail value sales experience moderate growth as consumers self-medicate for minor aches and pains
United Pharmaceutical Co Ltd retains the lead with its popular Biogesic brand
Pharmacies retains the outright lead in the distribution of analgesics
Prospects and Opportunities
Moderate forecast period growth of analgesics as the category faces a level of saturation
Category benefits from ongoing invoation in format and a focus on reducing side effects
The country’s ageing population, rising brand awareness and wide distribution benefit category sales over the forecast period
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Retail value sales of cough, cold and allergy (hay fever) remedies rise in 2025
United Pharmaceutical Co Ltd leads with its Decolgen brand
Pharmacies and health and personal care stores are the most popular channels
Prospects and Opportunities
Positive outlook for cough, cold and allergy (hay fever) remedies over the forecast period
Industry players invest in new product developments
Despite growing popularity of multifunctional products, more consumers develop an interest in antihistamines/allergy remedies (systemic) due to rising pollution levels
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sales growth of digestive remedies in 2025 thanks to busier lifestyles and rising demand for fast food
United Pharmaceutical Co Ltd retains top spot despite experiencing stock outages in 2025
Pharmacies remains the outright leading channel for digestive remedies at the end of the review period
Prospects and Opportunities
Forecast period growth of digestive remedies
Growing innovation in prebiotics and probiotics
Urbanisation and increasingly hectic lifestyles support forecast period sales of digestive remedies
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sales of dermatologicals rise fuelled by growth in dermatological conditions in the country
Konimex retains the lead thanks to its Fungiderm brand in topical antifungals
Pharmacies remains the go-to channel for dermatologicals as consumers appreciate product advice
Prospects and Opportunities
Sales of dermatologicals continue to benefit from the country’s tropical climate
Growing popularity of effective and user-friendly dermatologicals
Growing awareness of skin conditions and the efficacy of OTC dermatologicals shapes forecast period sales
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Moderate growth of wound care sales in 2025
Beiersdorf AG retains a strong lead in wound care as its Hansaplast brand remains highly popular
Pharmacies retains a strong lead while forecourt retailers witnesses an increase in popularity
Prospects and Opportunities
Wound care sales rise thanks to natural disasters and conflict in the country
Innovation provides more effective, convenient and user-friendly options for minor injuries
International players drive the category, especially in sticking plasters/adhesive bandages
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growth of vitamins and dietary supplements as consumers embrace the self-care trend
Daewon Pharma retains the lead thanks to its longstanding presence in the category
Pharmacies remains in the lead as consumers seek advice from trained staff when buying vitamins and dietary supplements
Prospects and Opportunities
Steady growth of vitamins and dietary supplements thanks to higher disposable incomes and evolving consumer preferences
Growing trend towards vitamins and dietary supplements for specific health issues
Consumers’ choice of brands is impacted by inflation and therefore disposable incomes over the forecast period
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Positive growth of weight management and wellbeing as industry players aim their launches at a mass audience
Vital Health Products Co Ltd and Abbott Laboratories are key players in the category
Pharmacies benefits from trained staff able to provide consumers with product advice on weight loss
Prospects and Opportunities
Forecast period growth of weight management and wellbeing as consumers embrace brands they trust
Growing popularity of meal replacement and supplement nutrition drinks as industry players invest in these categories
Rising obesity and overweight rates stimulate category sales
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growth of sports nutrition hampered by sustained price rises
Glanbia remains a popular player with its Optimum Nutrition line
Health and personal care stores retains its domination of sports nutrition
Prospects and Opportunities
Incremental growth of sports nutrition sales over the forecast period
Industry players invest in product innovation focusing on flavour options and ingredient combinations
Despite growing consumer interest in sport, sports nutrition remains niche over the forecast period
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Strong sales growth of herbal/traditional products due to high prices of standard medicines
Herbal/traditional products characterised by a highly fragmented competitive landscape
Pharmacies remains the leading channel for herbal/traditional products
Prospects and Opportunities
Forecast period growth of herbal/traditional products as trust and acceptance grow
Growing demand spurs innovation
Urbanisation and limited distrubution have the potential to hamper growth
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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