Select Country Report
Consumer health in 2025: The big picture
Value sales of consumer health in Uganda rose in 2025, largely supported by urbanisation and the spending power of affluent consumers who account for the majority of packaged consumer health purchases. Urban areas remain the key source of sales, as low-income earners in rural regions often cannot afford pharmaceuticals and instead turn to traditional or natural medicine.
Key trends in 2025
The concept of gut health is gradually serving as a guiding theme for dietary supplements, with benefits increasingly framed as extending beyond digestion. For example, malnutrition among children is linked to impaired nutrient absorption, positioning gut health products as tools not only for digestion but also for addressing malnutrition. At the same time, the rising prevalence of non-communicable diseases (NCDs) such as obesity and diabetes has highlighted the role of gut health in metabolic regulation and inflammation. Consequently, supplements that promote a balanced microbiome are being marketed as supportive of weight management and blood sugar control.
Competitive landscape
In March 2025, XRP Healthcare entered the market by acquiring Pharma Ville pharmacy, which operates both retail and wholesale outlets and holds a broad pipeline of pharmaceutical products. This acquisition strengthens XRP’s foothold in Uganda and is expected to intensify competition within the consumer health industry.
Channel developments
Pharmacies continued to account for the largest share of sales in 2025, reflecting both their accessibility and the trust consumers place in licensed pharmacists who can recommend appropriate treatments. Their presence is expanding steadily across major towns and cities, with many pharmacies now located in close proximity to one another along busy streets. This dense distribution ensures that consumers with sufficient purchasing power have ready access to a wide selection of consumer health products.
What next for consumer health?
Looking forward, affordability pressures and declining purchasing power are expected to shape consumption patterns. Consumers are likely to prioritise essential items and turn increasingly towards generic and local products, which are more affordable and widely available. This trend will provide further momentum for domestic manufacturers and encourage the growth of trusted local brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Uganda report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Uganda?
- Which are the leading brands in Consumer Health in Uganda?
- How are products distributed in Consumer Health in Uganda?
- How has the regulatory and operating environment for Consumer Health changed in Uganda?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Uganda
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
Analgesics lead OTC growth as self-medication and informal labour drive demand
Intensifying competition among paracetamol brands shapes consumer preferences
Pharmacies dominate distribution, while e-commerce gains urban traction
Prospects and Opportunities
Self-medication and prevalence of back pain to sustain strong demand
Pharmacies to consolidate their role as the main distribution channel
Innovation and consumer education expected to shape future preferences
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Urbanisation and seasonal factors drive growing demand
Schwitz Biotech leads sales while self-medication culture shapes brand preferences
XRP Healthcare expands into Uganda and strengthens availability of essential cough, cold and allergy remedies
Prospects and Opportunities
High incidence of respiratory illnesses and widespread self-medication to sustain demand
Regulatory support for herbal medicine set to improve quality and confidence
Innovation and entry of local herbal brands to support category expansion
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Growing prevalence of diarrhoea and lifestyle-related digestive issues supports sales
Crescent Pharma leads sales of Metronidazole while herbal remedies intensify competition
Pharmacies remain the leading channel while e-commerce expansion stagnates
Prospects and Opportunities
Urbanisation and lifestyle shifts to sustain demand for digestive remedies
Clinical validation of herbal remedies expected to strengthen consumer trust
Cultural reliance on herbal medicine to encourage standardisation and new product development
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Prevalence of fungal infections sustains strong demand for topical antifungals
Betaderm strengthens leadership while pharmacies remain the main distribution channel
Rising incidence of skin conditions broadens product demand
Prospects and Opportunities
Influencer marketing and internet access expected to expand awareness and sales
Digital platforms and social media to support wider distribution and consumer engagement
Public health campaigns to raise awareness and encourage preventive skin care
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Self-medication culture limits demand for wound care products
Sticking plasters and bandages remain the most widely used products
Beiersdorf AG maintains its lead through pharmacist recommendations
Prospects and Opportunities
Wound care sales will likely rise driven by the increase in demand from the growing middle class in Uganda
Industrialisation and safety compliance to stimulate demand for first aid kits
Focus on hygiene and protection to encourage wider use of wound care products
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Dietary supplements experience growth in sales driven by demand from affluent customers who are increasingly adopting health and wellness trends
Vitamins remain the largest sub-category, supported by broad accessibility and essential health needs
Meyer Vitabiotics Ltd India maintains its lead but faces growing competition from Vitabiotics Limited and Oqata Wellness Solutions
Prospects and Opportunities
Vitamins and dietary supplements expected to rise driven by population growth and high incidence of malnutrition
Growing manufacture of natural products and the rise of social media influencers will support category expansion
Government-led health and wellness campaigns are likely to drive awareness and boost demand for supplements
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
2025 Developments
Prevalence of obesity among women has driven growth of weight management and wellbeing products
Pharmacies are the leading distribution channel for weight management and wellbeing products
Weight management and wellbeing product sales benefit from online marketing
Prospects and Opportunities
Urbanisation and shifting dietary patterns will likely support growth in sales of weight management and wellbeing products
Growing exposure to Western beauty standards will likely remain a driver of growth for weight management and wellbeing
Slimming teas will likely experience more growth than other weight management products
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sports nutrition witnesses modest growth in 2025, constrained by limited awareness and high price points
FitLife Brands Inc maintains its lead, competing closely with USN (Pty) Ltd
Sales remain concentrated in urban areas, supported by specialist health and personal care retailers
Prospects and Opportunities
Growth is expected to remain slow, constrained by high prices and limited awareness
Health and personal care specialists set to strengthen their role as the leading distribution channel
Reliance on natural foods and diets will continue to limit wider uptake of supplements
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Innovation and approval of Tazcov and Vidicine support growth in herbal cough, cold and allergy remedies
Fragmented competitive landscape with no single market leader
Pharmacies are the leading channel for packaged herbal products
Prospects and Opportunities
Cultural reliance on herbal medicine expected to sustain demand and encourage new product development
Diverse medicinal plant resources offer strong potential for product innovation
Government efforts on intellectual property and regulation to enhance branding and market competitiveness
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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