Consumer Health in 2025: The big picture
Consumer health in Israel continued to witness strong growth over 2025, partly fuelled by the rise in VAT at the beginning of 2025. Consumers also started to spend more on OTC products, such analgesics, sleep aids and digestive remedies, to stave off the negative effects and stress of the ongoing Israel-Hamas war. Despite the ongoing political turbulence, the Israeli economy has made a mild recovery since the sharp contraction seen in late 2023 and early 2024. Inflation over the first part of 2025, whilst continuing to fluctuate, appears to be more stable and is lower than in recent years. Nonetheless, the inflation rate remains below the government’s target of 1-3% resulting in much higher living costs which has put a strain on household budgets. The hike in VAT to 18% on the 1st of January 2025 has pushed up prices in OTC consumer health, adding financial pressure to households as the price of electricity, water and other utilities also continues to rise.
Key trends in 2025
The ongoing effects of the Israel-Hamas war are having negative implications on consumer health, which is boosting sales of OTC products. Israelis are seeking to improve their sleep, alleviate stress and treat minor ailments such as headaches. Analgesics and sleep aids witnessed a steady rise in sales over 2025. Despite the difficult political climate, there is growing consumer interest in herbal/traditional products with herbal/traditional dietary supplements seeing good growth over 2025. Consumers are switching to products which contain fewer chemicals and are looking for more natural approaches to health and wellbeing. This trend appears across many categories with preferences for herbal/traditional remedies showing dynamism in herbal/traditional sleep aids, paediatric dietary supplements, adult vitamins and dietary supplements, as well as dermatologicals.
Competitive landscape
Teva Pharmaceutical Industries Ltd continued to lead overall consumer health in 2025, with its local production within Israel a notable advantage as it enables the company to keep prices down. A local production base means Teva is less exposed to rising import costs and supply issues linked to physically importing goods. Shipping problems have impacted other players due to the Israel-Hamas war and the security crisis in the Red Sea. The sheer size and financial weight of the company has enabled it to weather economic shocks at local and international level.
Channel developments
Pharmacies continue to lead in terms of retail distribution thanks to their unique position as an advisor to customers in lieu of a doctor, as well as the strong levels of consumer trust in pharmacists. Overall, the pharmacy channel is seeing its position eroded as retail e-commerce gains value share. Consumers are increasingly turning to retail e-commerce for consumer health products they know and like. In vitamins and dietary supplements, online retailers such as Biovea, iHerb Israel, and Zap are offering heavy price discounts on vitamins and dietary supplements.
What next for Consumer Health?
The first half of the forecast period will prove challenging for consumer health in Israel, with high costs of living, and political and economic uncertainty brought on by the Israel-Hamas war, leading to weaker consumer demand. However, value sales will continue to witness growth fuelled by the ongoing need for analgesics, sleep aids and dermatologicals. NRT smoking cessation aids faces further challenges as some Israelis continue to rely on smoking as a way to alleviate stress.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Israel?
- Which are the leading brands in Consumer Health in Israel?
- How are products distributed in Consumer Health in Israel?
- How has the regulatory and operating environment for Consumer Health changed in Israel?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Israel
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Israel
KEY DATA FINDINGS
Stronger demand as Israel-Hamas war contributes to higher levels of stress and headaches
Teva Pharmaceutical Industries has a strong local advantage
E-commerce sales rise as consumers seek to buy from the safety of their home
Strong performance will ensue in the short term
Limited technological advancements in analgesics
No further legislative shifts are likely
Sleep Aids in Israel
KEY DATA FINDINGS
Stronger growth in sleep aids as Israel-Hamas war prevails
Neopharm (Israel) 1996 Ltd leads with its herbal/traditional sleep aid brand
Pharmacy channel extends its robust lead
Israel-Hamas war will fuel demand for sleep aids
Herbal sleep aids are likely to become increasingly popular
Economic factors to weigh on purchasing decisions
Cough, Cold and Allergy (Hay Fever) Remedies in Israel
KEY DATA FINDINGS
Strong performance driven by surging demand for allergy remedies
Teva Pharmaceuticals Industry sustains position with domestic production base
Pharmacies are desired channel due to advice and wide range of products
Combination products will be a driving force
Local players have a distinct advantage
Rising demand for herbal/traditional remedies
Dermatologicals in Israel
KEY DATA FINDINGS
Ageing population and stress drives sales of dermatologicals
Local player Perrigo Israel Pharmaceuticals leads in dermatologicals
Pharmacies benefit from well-entrenched position
Modest outlook for dermatologicals in upcoming years
Limited breakthroughs expected in terms of product innovation
Digital age puts stronger focus on skin health
Digestive Remedies in Israel
KEY DATA FINDINGS
High prevalence of digestive issues supports category
GSK Consumer Healthcare leads the category
Pharmacy channel consolidates its lead
High prevalence of irritable bowel issues will fuel sales growth
No major product innovations are anticipated
Herbal/traditional remedies are likely to gain popularity
Eye Care in Israel
KEY DATA FINDINGS
Stronger demand as eye issues rise
Lapidot Medical Import & Marketing LTD sustains leading position
Pharmacies are favoured channel for eye care
Eye care to benefit from steady demand
Economic and political factors will weigh on future development
Competition from traditional remedies
NRT Smoking Cessation Aids in Israel
KEY DATA FINDINGS
Rising smoking prevalence dampens sales
GSK Consumer Healthcare holds near monopoly
Pharmacies retain a strong position
Weak outlook caused by the ongoing Israel-Hamas war
No innovation expected in underperforming category
Forthcoming government policies highlight long-term growth potential
Wound Care in Israel
KEY DATA FINDINGS
Wound care sales have picked up substantially
Private label gains traction as demand rises
Pharmacies benefit from strong demand for private label
Robust growth is anticipated in volume and value terms
Growing demand for advanced wound care and first aid kits
Wider distribution in supermarkets could push down prices
Sports Nutrition in Israel
KEY DATA FINDINGS
Dynamic performance is evident in sports nutrition
Meditrend Ltd holds position despite growing competition
Small local grocers and retail e-commerce are key channels
Sports nutrition set to broaden its appeal
Key players to maintain interest by focus on efficacy and new flavours
Challenges exist to offering kosher products
Dietary Supplements in Israel
KEY DATA FINDINGS
Dietary supplements enjoy strong growth
Concentrated landscape led by two major players
Pharmacies take lion’s share of sales in dietary supplements
Steady growth prospects with probiotics a standout supplement
Trending fads on social media are popular with Israelis
Rising demands from different segments of the population
Vitamins in Israel
KEY DATA FINDINGS
Health drive places stronger reliance on vitamins
Ambrosia Ltd Solgar Israel takes the leading position
Pharmacy sales continue to rise with some players taking advantage of the shift to e-commerce
Consumers’ health agenda will support vitamins category
Niche opportunities from CBD-infused multivitamins
Import reform bill will have limited impact
Weight Management and Wellbeing in Israel
KEY DATA FINDINGS
Weight loss supplements gain popularity with Israelis
Herbalife Nutrition is popular brand for weight loss support
Direct selling strengthens position even as retail e-commerce grows
Modest outlook as obesity is growing issue in Israel
Limited product innovation is anticipated in short term
Rising consumer interest in weight loss products
Herbal/Traditional Products in Israel
KEY DATA FINDINGS
Herbal/traditional products witness healthy growth
Local players perform well in 2025
Pharmacies lead the distribution of herbal/traditional products
Much potential in herbal/traditional vitamins and dietary supplements
Herbal fads trending on social media to boost category sales
More vegan lines are likely to appear
Paediatric Consumer Health in Israel
KEY DATA FINDINGS
Parents make their children’s health a stronger priority
Ta'am Teva-Altman General Partnership enjoys good lead
Pharmacy channel offers multiple benefits to parents
Robust value growth is anticipated in paediatric consumer health
New delivery formats to make life easier for parents
Gut health and digestive remedies is growth area
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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