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Consumer Health in 2025: The big picture
Current value sales of consumer health products rose in 2025, supported by higher disposable incomes, more favourable economic conditions, and a more conducive business environment. The growth in disposable income was most noticeable among middle- and high-income consumers. For instance, there was an increase in property deeds signed, new car sales, and purchases of household appliances and electronics during this period. Additionally, international travel rose among middle- and high-income Argentinians in 2025, indicating changes in financial conditions within these groups.
Key trends in 2025
Overall, consumer health current value sales grew in line with a much slower rate of inflation, with a positive performance in volume terms supported by strong discounting applied by major industry players. Medicine prices tracked beneath the general Consumer Price Index – a trend that continued from the previous year. Heightened price sensitivity led to increased demand for affordable, added-value products, stimulating the growth of low-cost generic brands throughout 2025.
Competitive landscape
Bayer Argentina SA maintained its narrow overall leadership of consumer health in 2025 thanks to a strong portfolio of vitamins and its longstanding presence in the country. The company benefits from widespread brand awareness, with flagship products such as Redoxon, Supradyn, and Berocca having been available in Argentina for decades. However, Bayer lost some value share following the reduction in PAMI (the state health insurance programme for retirees), which ceased to offer discounts on certain vitamins, including Supradyn Forte and Berocca. This change led to increased prices for these brands and a subsequent drop in consumption.
Channel developments
Pharmacies was the leading distribution channel in consumer health in 2025, benefiting from government regulations that prohibited the purchase of OTC remedies online or through other offline channels. The pharmacy network comprises more than 12,000 points of sale nationwide, with 80% of sales concentrated in 20% of these outlets, primarily in Federal City, Greater Buenos Aires, Córdoba, Santa Fe and Mendoza.
What next for Consumer Health?
Overall, consumer health in Argentina is expected to experience growth in both volume and value terms over the forecast period. The primary driver of this expansion will be economic recovery. Alongside rising GDP, the stabilisation of inflation will also be crucial in boosting disposable incomes and demand for consumer health products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Argentina?
- Which are the leading brands in Consumer Health in Argentina?
- How are products distributed in Consumer Health in Argentina?
- How has the regulatory and operating environment for Consumer Health changed in Argentina?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Argentina
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
Summary 2 Research Sources
Analgesics in Argentina
KEY DATA FINDINGS
Current value sales growth as warmer weather increases incidence of dengue fever
Bayer Argentina leads but loses ground to Genomma Laboratories Argentina amid fierce competition in acetaminophen
Pharmacies continues to dominate sales of analgesics in 2025
Healthy growth expected with a switch to stronger analgesics
Further switches from RX to OTC may fuel sales of analgesics in the years ahead
Higher doses of acetaminophen, aspirin and ibuprofen may gain ground in the coming years
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Sleep Aids in Argentina
KEY DATA FINDINGS
Sleep aids registers strong current value growth in 2025, albeit less than seen previously
Laboratorios Gramon Millet SA leads thanks to strong performance of Melatol portfolio, while Natufarma re-launches Serenil
Pharmacies leads distribution, though health and personal care stores gains ground
Sleep aids expected to see growth, fueled by higher levels of anxiety
Herbal/traditional sleep aids with a natural profile set to gain popualirty in the coming years
Online sales will continue gaining ground, especially in key urban cities
Table 18 Sales of Sleep Aids: Value 2020-2025
Table 19 Sales of Sleep Aids: % Value Growth 2020-2025
Table 20 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 21 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 22 Forecast Sales of Sleep Aids: Value 2025-2030
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in Argentina
KEY DATA FINDINGS
Sales recover, driven by better economic conditions and an increase in allergy and cough remedies
Arcor leads and enjoys significant dynamism thanks to affordable medicated confectionery
Pharmacies remains the leading channel due to government regulations banning online sales of OTC remedies
Further growth expected, driven by a positive economic climate and warmer weather
Further switches from RX to OTC may give extra fuel to decongestant sales
Medicated confectionery set to benefit from low prices and emphasis on sugar-free variants
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in Argentina
KEY DATA FINDINGS
Sales recovery driven by middle- and high-income social groups
Laboratorio Elea leads dermatologicals in 2025, thanks to the strong performance of Adermicina A, Nopucid, and Pervinox
Pharmacies lead sales, although direct selling enjoys increased share
Optimistic outlook for dermatologicals, in line with improving economic climate
Continuous innovation set to drive growth in the coming years
Hair loss treatments may expand driven by innovation and future new releases
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in Argentina
KEY DATA FINDINGS
Digestive remedies sees growth, with digestive enzymes and H2 blockers registering the most dynamism
Laboratorio Elea SACIF y A leads with a stronghold in proton pump inhibitors
Pharmacies' strong presence hampered slightly by expansion of dietéticas
Demand for digestive remedies set to rise in line with improving economic climate
Herbal digestive remedies set to benefit from positive consumer awareness
Fueled by switch from RX to OTC, proton pump inhibitors will expand, taking volume sales from antacids
Table 37 Sales of Digestive Remedies by Category: Value 2020-2025
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 39 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Eye Care in Argentina
KEY DATA FINDINGS
Sales growth thanks to improved economy and increase in screen habits
PharmaDorf SA leads with robust advertising investment in support of Irix
Pharmacies remains the principal distribution channel for eye care
Rising screen time, fueled by remote work and persistent habits, will continue to drive sales over the forecast period
Ageing population and younger consumers will support sales of eye care products in the coming years
Competitive and distribution landscapes unlikely to see significant change
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
NRT Smoking Cessation Aids in Argentina
KEY DATA FINDINGS
Sales increase thanks to better economic conditions and a decline in smoking
GlaxoSmithKline Argentina leads with Nicotinell on the back of high investments in advertising
Pharmacies remains the leading channel for NRT smoking cessation aids
Further growth expected due to an increase in disposable incomes in the coming years
Smoking prevalence and tighter regulations on tobacco may fuel further category growth
New players and innovations predicted to emerge
Table 49 Number of Smokers by Gender 2020-2025
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
Wound Care in Argentina
KEY DATA FINDINGS
Increase in consumer confidence boosts sales of wound care in 2025
Beiersdorf (Argentina) SA remains the clear leader thanks to the popularity of Curitas
High concentration sales in pharmacies, but e-commerce sees notable growth
Wound care set to continue growing despite lower average unit prices
Consumer price-sensitivity set to remain high, boosting private labels
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in Argentina
KEY DATA FINDINGS
Robust current value growth in sports nutrition in 2025
Empresa De Nutricion Argentina leads, while Arcor enjoys significant dynamism with Raptor
Other non-grocery retailers leads sales, but e-commerce receives a boost
Further growth expected over the forecast period, driven by a broader consumer base
Price hikes and shortages of protein may hamper growth to some extent
Non-protein sales will grow more rapidly as creatine is recommended by opinion leaders
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in Argentina
KEY DATA FINDINGS
Dietary supplements sees robust growth driven by non-herbal/traditional sales
TRB Pharma leads sales, with strong performance of collagen Ultraflex brand
Pharmacies remains the leading channel, while direct selling gains ground
Dietary supplements will see ongoing growth as local consumers become increasingly interested in preventative remedies
Probiotics supplements and magnesium variants will continue driving sales
Direct sellers such as Herbalife and Omnilife will continue benefiting from lower costs
Table 68 Sales of Dietary Supplements by Category: Value 2020-2025
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 70 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 71 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in Argentina
KEY DATA FINDINGS
Vitamins registers growth thanks to increased interest in preventative health
Bayer leads amid increasing competition from Arcor, and Mega Labs’ acquisition of Quelat portfolio
Pharmacies account for the majority of vitamin sales, but direct selling and e-commerce gain ground
Rising health concerns set to drive sustainable growth in the years ahead
New branded players, as well as private labels, could bring momentum to the category
E-commerce will continue to gain share, driven by strong presence of Mercado Libre's
Table 75 Sales of Vitamins by Category: Value 2020-2025
Table 76 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 77 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 78 NBO Company Shares of Vitamins: % Value 2021-2025
Table 79 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 80 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in Argentina
KEY DATA FINDINGS
Growth for weight management and well-being in 2025, driven by economic tailwind and higher spending on non-essential products
Abbot Laboratories Argentina leads with Ensure and Glucerna brands
Direct selling channel gains share, leveraging efficiencies amid high inflation
Current value sales set to increase as consumer base broadens
GLP-1 slimming products may diminish further growth of weight loss supplements and slimming teas
Players will seek to emphasise convenience and value-for-money as they vie for share
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in Argentina
KEY DATA FINDINGS
Herbal/traditional products sees robust growth, driven by improved economy
Arcor leads sales due to strong presence of Menthoplus in medicated confectionery
Health and personal care stores is the leading channel, offering a wide portfolio of herbal options
Herbal/traditional products set to see healthy growth, in line with improving economy and wellness trends
Ageing population and expansion of dietéticas set to further drive demand for herbal/traditional products
Consumers will continue to be more likely to pay extra for natural products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
Paediatric Consumer Health in Argentina
KEY DATA FINDINGS
Paediatric consumer health sales grow as local economy improves
Bayer remains the undisputed overall leader, while Laboratorio Elea SACIF y A gains share
Pharmacies dominates distribution, but direct selling strengthens its share
More stable economic scenario may boost sales in the coming years
Lower import barriers will benefit global players in the coming years
Wellness trends and shelf expansion will continue apace
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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-
-
- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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-
- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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-
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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-
- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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-
- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
-
- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
-
- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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