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Consumer health in 2025: The big picture
The Salvadoran economy in 2025 showed sustained, although moderate, growth. According to projections by the International Monetary Fund, this country's GDP growth is projected to be close to 2.5%. In turn, remittances constitute an important source of income for this country's economy. As of June 2025, the Central Reserve Bank (BCR) reported that these funds reached almost USD4.8 billion, an increase of almost 18% compared to the previous year. This source of income is important for populations with lower purchasing power, who use these resources for daily purchases, including consumer health products.
Key trends in 2025
Limited sanitation infrastructure and stagnant water contribute to the development of intestinal infections and the spread of other diseases such as dengue fever. In 2024, the Ministry of Health reported treating more than 300,000 cases of diarrhoea and nearly 1.6 million cases of acute respiratory illnesses. These conditions are especially prominent among children, reflecting sustained demand for paediatric consumer health remedies. Among the most sought-after active ingredients is acetaminophen, which is the most recommended for relieving fever, including that caused by dengue fever.
Competitive landscape
Among the leading companies in the consumer health category in El Salvador is Laboratorios Procaps SA. This company has been present in El Salvador for more than 20 years, having strengthened its presence by acquiring the local companies Laboratorios Lopez SA de CV and Biokemical SA de CV.
Channel developments
In consumer health, the main distribution channel in the El Salvadoran market is stores specialising in health and beauty products, among which pharmacies, especially chains, stand out. This channel offers the widest range of consumer health products, including dietary supplements, and vitamins, with a growing selection of generic products at competitive prices, a significant benefit in a country in which a significant proportion of the population has limited incomes.
What next for consumer health?
The consumer health market is expected to continue growing steadily in retail sales over the forecast period. Self-medication is expected to remain a common habit among residents, benefiting from over-the-counter remedies. Limited health coverage means that when ailments or discomfort arise, a large proportion of the population tends to self-medicate rather than consider visiting a health centre, which would entail additional expenses.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in El Salvador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in El Salvador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in El Salvador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in El Salvador?
- Which are the leading brands in Consumer Health in El Salvador?
- How are products distributed in Consumer Health in El Salvador?
- How has the regulatory and operating environment for Consumer Health changed in El Salvador?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in El Salvador
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
The habit of self-medication boosts demand for analgesics despite existing widespread usage
Industry pays special attention to paediatric analgesics
Price competitiveness consolidates pharmacy chains as the main distribution point for analgesics
Prospects and Opportunities
Childhood demographics drive dynamism in systemic analgesics over the forecast period
Innovations in analgesics aim at rapid absorption technologies and concentrated formulations
Topical analgesics increasingly characterised by products positioned with natural compounds
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
The impact of climate change is increasingly affecting the prevalence of respiratory infections and allergies among Salvadorans.
Global brands consolidate their strong position in cough, cold and allergy (hay fever) remedies
Pharmacy chains reaffirm their position as a preferred channel thanks to their competitive prices and growing coverage
Prospects and Opportunities
Self-medication and environmental conditions drive demand for cough, cold and allergy (hay fever) remedies over the forecast period
Innovations in cold and flu remedies focus on rapid absorption and combating the root cause of the illness rather than just the symptoms
Dietary immune supplementation is becoming a growing practice among Salvadorans and has the potential to slow demand for cold and flu products
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Poor eating habits and limited sanitation infrastructure lead to an increase in gastric diseases
The industry's strategy is to highlight the preventative health benefits of digestive care
Pharmacies expand health counselling services and emphasise the importance of digestive care
Prospects and Opportunities
Gastric ailments are highly prevalent among Salvadorans, with a slow improvement expected
The range of digestive enzymes evolves through the introduction of new formats
Consumption of dietary supplements for digestive health is growing among certain demographics, potentially reducing the need for digestive remedies
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Changing humidity conditions drive peak demand for antifungals
Bayer AG retains a strong position in dermatologicals in El Salvador
Discounts and omnichannel strategies favour the expansion of retail e-commerce platforms
Prospects and Opportunities
The recurrence of dermatological conditions is increasing in El Salvador, with changes in climatic conditions being one of the factors contributing to its occurrence.
The search for faster solutions to dermatological conditions shifts demand towards prescription options
Growing preference for naturally derived compounds in paediatric dermatologicals
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Boost for wound care due to increased interest in sports activities although growth remains moderate
Cure Band strengthens its positioning with increasing coverage and portfolio expansion
Pharmacies retains the outright lead in sales of wound care products
Prospects and Opportunities
Moderate forecast period growth of wound care driven by specific consumer groups such as athletes or older adults
Innovation in wound care grows around claims of faster healing, targeting more specific needs
Sustainability claims in wound care are still evolving
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Salvadorans demand dietary supplements for increasingly specific purposes
Leading brands connect with consumers seeking healthier ageing
Pharmacies are strengthening their positioning by offering wellness solutions with a growing range of dietary supplements and a more holistic approach to health
Prospects and Opportunities
Sales stabilise as consumers shift from multipurpose products to remedies with specific ingredients
Growing innovation in gut supplementation as an inducer of good general health
The variety of dietary supplements making environmental claims is expanding
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Ongoing stagnancy of weight management and wellness due to easy access to prescription alternatives
The industry diversifies its offer of drinkable nutritional supplements
Scientific validation and portfolio expansion strengthen the relevance of pharmacies in the distribution of weight management and wellbeing
Prospects and Opportunities
Moderate forecast period growth of weight management and wellbeing sales
Young generations are embracing the use of digital tools in their quest to achieve weight control
Drinkable nutritional supplements registers further dynamic development over the forecast period
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Sports nutrition supplements continue to grow and reach a wider audience, not necessarily just those who practice sports
GNC strengthened by its broad portfolio in sports nutrition
The availability of sports supplements is increasing in the country thanks to the growth of chained pharmacies
Prospects and Opportunities
Demand for sports nutrition continues growing due to increased awareness of prevention-focused supplementation and broader access to more affordable options
Sports nutrition aims for broader positioning with claims such as energy and hydration
Plant-based and formulation customisation are expected to grow in sports nutrition range
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
Cultural tradition is renewed with a growing appreciation of medicinal herbal ingredients among young generations
No significant brands in the category at the end of the review period
The positioning strategy for the growing offering of holistic wellness products favours the growth of the pharmaceutical channel in herbal/traditional products
Prospects and Opportunities
The perception that formulations with natural ingredients potentially provide more benefits to the body is gaining ground among Salvadorans
Scientific validation and personalisation become increasingly important
El Salvador still has a legal loophole regarding the practice of natural medicine
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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