Select Country Report
Consumer health in 2024: The big picture
Consumer Health in Indonesia is set to enjoy robust growth in current value terns in 2024, supported by heightened awareness of preventative health, a burgeoning middle class, and urbanisation. At the same time, increased accessibility to health products - both online and offline - has transformed consumer habits.
2024 key trends
Herbal and traditional remedies continue to hold significant relevance for consumers in Indonesia, both when it comes to addressing specific health concerns and enhancing immune function. These time-honoured solutions have long been favoured by middle-aged and elderly individuals, who often seek natural alternatives to modern medicine.
Competitive landscape
The consumer health market in Indonesia remains highly fragmented, with a competitive landscape shaped by both domestic and international players. Prominent local manufacturers like Kalbe Farma, Tempo Scan Pacific and Sido Muncul continue to dominate by capitalising on their deep understanding of Indonesian consumer preferences.
Retailing developments
Indonesian consumers are enjoying greater accessibility to a diverse array of consumer health products, thanks in part to the significant growth of chained health and beauty specialists like Guardian, Watsons, and Kimia Farma. These players are expanding their presence not only in shopping centres but also in residential areas, prioritising convenience for consumers.
What next for consumer health?
During the forecast period, consumer health in Indonesia is expected to maintain solid growth in constant value terms (2024 prices). Post-COVID-19, there has been a notable shift towards healthy lifestyles and a heightened enthusiasm for physical activity.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Indonesia?
- Which are the leading brands in Consumer Health in Indonesia?
- How are products distributed in Consumer Health in Indonesia?
- How has the regulatory and operating environment for Consumer Health changed in Indonesia?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Indonesia
Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024
Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Indonesia
KEY DATA FINDINGS
Accessibility of warungs supports everyday demand
Seasonal weather fluctuations and health outbreaks drive increased analgesic demand in Indonesia
Increasing use of digital engagement by leading manufacturers
Trend towards self-medication will drive growth for both systemic and topical analgesics
Growing incidence of HFMD may increase demand for paediatric analgesics
Potential for development of kratom as natural ingredient in analgesics
Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
Sleep Aids in Indonesia
KEY DATA FINDINGS
Insomnia is becoming a more prevalent issue amongst young people
Indonesians explore innovative sleep solutions
Local brands dominate the market
Continued growth expected as modern lives hamper sleep duration and quality
Sleep patches emerge as promising alternatives to oral remedies
Adaptogen-based supplements are expected to gain traction
Table 18 Sales of Sleep Aids: Value 2019-2024
Table 19 Sales of Sleep Aids: % Value Growth 2019-2024
Table 20 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 21 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 22 Forecast Sales of Sleep Aids: Value 2024-2029
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
Cough, Cold and Allergy (Hay Fever) Remedies in Indonesia
KEY DATA FINDINGS
Pancaroba continues to drive demand for cough, cold remedies
Innovative aromatherapy-inspired inhalers for younger generations
Innovations in paediatric cough and cold remedies focus on addressing safety concerns
Increased demand for cough, cold, and allergy remedies amid poor air quality
Increase in popularity of pharyngeal preparations
WHO launches new guidelines on medicine procurement planning
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
Dermatologicals in Indonesia
KEY DATA FINDINGS
Rising demand for nappy rash treatments, while topical antifungals see strong uptake in rural areas
Herbal products are growing in popularity
Rising demand for medicated powder, driven by limited awareness of the most effective treatments for skin conditions
Steady growth anticipated, driven by climate and lack of access to clean living conditions
Rising trend of hijab usage among women will drive demand for medicated hair care products
Lice treatment players expected to experiment with new formats
Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
Digestive Remedies in Indonesia
KEY DATA FINDINGS
High prevalence of diarrhoea cases ensures continued need for digestive remedies
Eid celebrations drive demand for antacids
Promag maintains its lead, but Phapros and Mylanta see stronger growth - 2023
Tourism revival will contribute to continued growth,
Evolving consumer habits could curb growth
GenieBiome set to enter Indonesian market with innovative digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2019-2024
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 39 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
Eye Care in Indonesia
KEY DATA FINDINGS
Growing demand amid rising screen time and dry eye concerns
Environmental factors play crucial role in development of eye problems
Rohto maintains its lead while Insto forges strong connection with consumers
Environmental factors will fuel demand for eye care
Rising interest in e-sports may lead to further increase in eye-related problems
Increasing screen time among Indonesian students sparks concerns for eye health
Table 43 Sales of Eye Care by Category: Value 2019-2024
Table 44 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Eye Care: % Value 2020-2024
Table 46 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 47 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
Wound Care in Indonesia
KEY DATA FINDINGS
Increase in physical activity drives wound care sales
Rising demand amid increase in C-section deliveries
Hansaplast maintains its dominance thanks to two-pronged strategy education and new product innovation
More sports activities and the rising population will contribute to growth
Hansaplast will retain its dominance, thanks to development of personalised wound care solutions
Physical retail will remain dominant
Table 49 Sales of Wound Care by Category: Value 2019-2024
Table 50 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 51 NBO Company Shares of Wound Care: % Value 2020-2024
Table 52 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 53 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
Sports Nutrition in Indonesia
KEY DATA FINDINGS
Rising interest in fitness and nutrition drives demand
Local brands benefit from strong presence
E-commerce continues to grow in popularity, but remains a small channel
Promising outlook for sports nutrition, fuelled by rise of sportainment and healthy lifestyles
Different forms of vegetable protein likely to be explored
Flavour innovations in non-protein supplements
Table 55 Sales of Sports Nutrition by Category: Value 2019-2024
Table 56 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 57 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 58 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 59 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 60 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
Dietary Supplements in Indonesia
KEY DATA FINDINGS
Rising awareness of mainlining optimal health drives growth in dietary supplements
Growing appeal of herbal combination dietary supplements
Urban mobility drives demand for combination dietary supplements
High prevalence of osteopenia and osteoporosis will drive demand for calcium supplements
Heart disease will remain a critical concern
Targeted supplements will become more popular
Table 61 Sales of Dietary Supplements by Category: Value 2019-2024
Table 62 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 63 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 64 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 65 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 66 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 67 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
Vitamins in Indonesia
KEY DATA FINDINGS
Demand stabilises, following high growth seen during COVID-19 pandemic
Consumer preferences favour traditional supplement forms
Evolving vitamin consumption habits, with a focus on aesthetics
Middle and upper classes will drive vitamin consumption in Indonesia
Rising popularity of vitamins with specific functions, including immunity, stamina-boosting and eye-health properties
Continued impact of social media advertising
Table 68 Sales of Vitamins by Category: Value 2019-2024
Table 69 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 70 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 71 NBO Company Shares of Vitamins: % Value 2020-2024
Table 72 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 73 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 74 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
Weight Management and Wellbeing in Indonesia
KEY DATA FINDINGS
Obesity remains prevalent in Indonesia
Demand remains restricted by presence of alternative weight loss methods
Traditional slimming teas continue to be preferred, despite growing popularity of international brands
Sustained interest in diet and health among young Indonesians
Safety of weight loss supplements is becoming a growing concern
Opportunities for plant-based meal replacements in Indonesia's evolving market
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
Herbal/Traditional Products in Indonesia
KEY DATA FINDINGS
Herbal and traditional remedies are enduringly popular in Indonesia, with some seeing innovative applications
Emphasis on innovative marketing practices
Local players lead sales
Herbal medicine set to become more widely utilised across healthcare services
Health benefits of Habbatussauda will be leveraged by manufacturers
Greater focus on reducing reliance on imports and growing export market for “jamu”
Table 81 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
Paediatric Consumer Health in Indonesia
KEY DATA FINDINGS
Children’s health remains key parental focus
Uptick in HFMD cases may increase demand for paediatric analgesics
Pancaroba boosts demand for cough and cold remedies
Innovations in paediatric cough and cold remedies focus on addressing safety concerns
Increasing screen time among Indonesian students sparks concerns for eye health
Post-pandemic rise in active lifestyles boosts demand for paediatric health products
Table 87 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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This report originates from Passport, our Consumer Health research and analysis database.
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