Consumer Health in 2025: The big picture
In 2025, the Peruvian economy has showed moderate resilience, with positive GDP growth supported by private consumption and a gradual recovery in investment. Inflation has remained under control compared to the peaks of previous years, which has helped stabilise purchasing power, although households continue to feel the pressure of accumulated price increases. Unemployment has also remained stable, but informality continues to affect more than half of the economically active population, limiting income stability and access to formal health coverage. At the political level, debates persist over healthcare system reform and regulation of the pharmaceutical and consumer health markets, in some cases generating supply disruptions and market caution.
Key trends in 2025
There is an increasing perception that consumers’ diets are not covering all of their nutritional needs, which is helping to fuel demand for a range of vitamins and dietary supplements. In line with this, multivitamins remains relevant in household spending, while functional combinations such as magnesium with vitamin C and magnesium with B complex have gained traction thanks to their communication of the multiple benefits that these products offer and the medical validation that they have received.
Competitive landscape
Omnilife has consolidated its leadership in Peru’s consumer health market, showing a solid performance in 2025 even in the face of elevated inflation and changing consumer habits. Its reputation is sustained by a consistent commercial strategy and its ability to capitalise on emerging trends in holistic wellness. Its flagship brands include Aloe Beta, Omnilife Power Maker, Magnus, and Omniplus, with a portfolio focused on dietary supplements and sports nutrition. The emphasis on formulations for digestive health and providing an energy boost has resonated strongly with consumers who prioritise vitality and daily performance. Its extensive network of highly trained independent distributors and salespeople allows it to maintain close contact with consumers and effective coverage throughout the country, ensuring a rapid response to new demands and preferences. The combination of brand recognition, omnichannel distribution, and agile product launches has reinforced its position as an undisputed leader in the market, with projections for sustained growth through 2026.
Channel developments
In Peru, pharmacies—both independent and chained—continues to be the primary distribution channel for consumer health, supported by the channel’s broad reach and the high value consumers place on expert advice at the time of purchase. This leadership is particularly concentrated in InRetail Pharma, which groups the Inkafarma and Mifarma brands and dominates the national landscape with a network of thousands of points of sale strategically distributed throughout the country. Its geographic coverage allows it to reach both urban and rural areas, ensuring product accessibility and availability, while its scale gives it negotiating power with suppliers and the ability to implement high-reach promotional campaigns. Furthermore, the ongoing training of its customer service staff and the integration of digital channels has strengthened its role as a benchmark for the acquisition of consumer health products, combining physical proximity with online purchasing options that enhance convenience for consumers.
What next for Consumer Health?
In Peru, increased awareness of personal care and prevention will continue to drive the consumer health market, with consumer habits increasingly geared toward an active lifestyle and increasing access to health information. This shift particularly benefits categories linked to physical performance and overall wellbeing. For instance, sports nutrition should benefit from the expansion of gyms, increased participation in sport and exercise, and the diversification of formats such as sports protein powder, RTD, and protein/energy bars, which make it easier to incorporate these products into daily routines. In contrast, weight management and wellbeing is facing new challenges, such as the growing presence of Ozempic. Sales are also being affected by the declining popularity of restrictive diets, the shift toward more holistic weight management solutions, and the preference for combining physical activity with improved nutrition rather than resorting to substitute products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Peru?
- Which are the leading brands in Consumer Health in Peru?
- How are products distributed in Consumer Health in Peru?
- How has the regulatory and operating environment for Consumer Health changed in Peru?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Peru
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Peru
KEY DATA FINDINGS
OTC sales decline as consumers turn to health insurance
Haleon cements its lead while Laboratorios Siegfried climbs the rankings
Pharmacies dominate with low penetration in other retail channels
Widespread uncertainty expected to lead to a further sales decline
Consumers are increasingly looking for rapid, convenient and effective results
Paediatric analgesics shows potential given the current limited supply
Sleep Aids in Peru
KEY DATA FINDINGS
Sales rocket due to greater awareness about the need for a good night’s sleep
InRetail Pharma SA retains the lead but loses share to new competitors
Pharmacies gain ground as teas and pills lose ground to gummies
Uptake set to rise as more consumers look for safe solutions to sleep support
Gummies and stronger doses set to be a focus of new product development
Greater discussion around mental health could favour the use of herbal/traditional products
Cough, Cold and Allergy (Hay Fever) Remedies in Peru
KEY DATA FINDINGS
Combination products driving growth as consumers look for value and convenience
Mondelez retains the lead, but competition intensifies
Pharmacies remain key to sales with low penetration in other channels
Positive outlook as consumers adopt a self-care approach
The powder format set to become increasingly relevant in the category
Fast-acting, effective and affordable products set to be the big winners
Dermatologicals in Peru
KEY DATA FINDINGS
Growth driven by price increases and a synergy with beauty and personal care
Medifarma SA remains the category leader despite institutional crisis
E-commerce gains ground but pharmacies continue to dominate sales
E-commerce set to boost awareness and help support sales growth
The trend towards Rx treatments presents a significant challenge for brands
Dermocosmetics present a significant threat to the future of dermatologicals
Digestive Remedies in Peru
KEY DATA FINDINGS
Retail sales under pressure due to increased relevance of Rx products
Sanofi-Aventis increases its leadership in an increasingly fragmented market
Pharmacies dominate but e-commerce showing signs of promise
2026 showing no signs of recovery due to lower prices and a trend toward Rx
Diarrhoeal remedies set to remain the most dynamic category
A growing focus on healthy eating habits could impact sales
Eye Care in Peru
KEY DATA FINDINGS
Eye care sees growth amid improved economic context
Laboratorios Lansier maintains its lead thanks to ongoing market investment
Pharmacies dominate sales but optical goods stores playing a growing role in the market
Growing awareness of eye health issues set to drive sales growth
New product development could focus on gamers and young people
Vitamins and dietary supplements for eye health will become more important
NRT Smoking Cessation Aids in Peru
Sales of NRT smoking cessation aids remain negligible in Peru
Young Peruvians increase their consumption of e-vapour products
Smoking prevalence set to continue declining
Public and private stakeholders reinforce their anti-tobacco campaigns
Wound Care in Peru
KEY DATA FINDINGS
Sales grow thanks to increased market penetration
Distribuidora Continental 6 leads but faces mounting competition
Pharmacies lose ground due to the increased penetration of modern channels
Greater product variety and multi-channel penetration expected to drive growth
Increased specialisation expected to be seen in the market
Rx maintains significant relevance, curbing the potential of gauze, tape and other wound care
Sports Nutrition in Peru
KEY DATA FINDINGS
Sports nutrition sees healthy growth in 2025 despite rising protein prices
Competition becoming increasingly fragmented as distribution expands
E-commerce and pharmacies the big winners of 2025
Bright outlook as consumer awareness of sports nutrition grows
Illicit market remains a key barrier to growth
More specialised options provide opportunities to meet the needs of a wider audience
Dietary Supplements in Peru
KEY DATA FINDINGS
Sales see moderate value growth in 2025 due to increased price competition
Multi-level companies maintain their leadership
Distribution reach expanding beyond direct selling and pharmacies
Bright outlook despite uncertainty ahead of the 2026 elections
Vitador relaunches its collagen line with hopes of stronger growth prospects
Consumer education could be key to growth
Vitamins in Peru
KEY DATA FINDINGS
Category growth slows as insurance and Rx sales become more relevant
Haleon returns with a major relaunch of Centrum
Distribution landscape evolving with more channels investing in vitamins
Modest growth prospects due to political uncertainty
Combating the advance of the illicit and informal markets, the great challenge for brands
Product diversification offers room for development
Weight Management and Wellbeing in Peru
KEY DATA FINDINGS
Changing approach to weight loss impacting demand
Abbott remains on top thanks to healthy demand for supplement nutrition drinks
Direct selling takes on greater relevance as sales fall
Negative outlook due to the loss of a solid positioning
Rx options for weight loss will continue to grow in importance
Diabetes and obesity are serious problems for consumers health and wellbeing
Herbal/Traditional Products in Peru
KEY DATA FINDINGS
Demand grows in 2025 as consumers look for natural solutions
Herbalife remains the category leader while BenGay continues to draw attention
Modern grocery retailers and e-commerce playing an increasingly important role
Bright outlook for herbal/traditional products
Herbal/traditional dietary supplements showing potential
Focus on healthy eating could present a barrier to growth
Paediatric Consumer Health in Peru
KEY DATA FINDINGS
Category sees mixed results in 2025
Grünenthal Perúana leads while Braun benefits from the suspended production of Electroral Pediátrico
Pharmacies dominate but lose share to e-commerce
Mixed results expected to remain a feature of the market
Paediatric vitamins and dietary supplements still offers growth potential
Medical recommendations a key area of focus for brands
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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