Consumer Health in 2025: The big picture
The operating environment in Ecuador was particularly challenging during the review period. In 2024, the country faced significant disruptions, including widespread power outages and a severe security crisis. These factors had a direct and adverse impact on the country’s economy, which contracted by 2%. While 2025 has been relatively more stable, the projected growth of around 1.6% by year-end will not be enough to offset the previous year’s decline. Adding to these short-term challenges is a structural factor in Ecuador’s labour market: only around 35% of the economically active population is has adequate employment. The remaining majority is engaged in underemployment or informal work, resulting in unstable or very low incomes.
Key trends in 2025
Despite ongoing economic challenges, a holistic approach to health continues to gain momentum in Ecuador. More people are adopting active lifestyles - attending gyms, engaging in sports, and prioritising physical fitness. This shift has created new opportunities and benefits for categories like sports nutrition, which are increasingly seen not just as performance enhancers but as essential components of overall health and wellness.
Competitive landscape
Omnilife del Ecuador SA, part of Grupo Omnilife, is the clear market leader in consumer health in Ecuador in 2025. The company has successfully maintained stable sales despite challenging market conditions, demonstrating resilience and strong market positioning. Among its flagship products are Aloe Beta, Omnilife Power Maker, Magnus, and Omniplus. The company’s core portfolio focuses primarily on dietary supplements and sports nutrition, with a significant emphasis on digestive health and energy-boosting formulations. These products resonate well with consumers who are increasingly seeking solutions to support gut health and enhance vitality in their daily lives.
Channel developments
Pharmacies remains the primary distribution channel for consumer health products in Ecuador in 2025, and their presence continues to expand, reaching an increasing number of locations across the country. This growth is mainly driven by pharmacy chains, which are actively developing and consolidating their networks to provide greater accessibility and convenience to consumers.
What next for consumer health?
Over the forecast period, further growth of consumer health in Ecuador is expected to be driven by a more stable economic and social environment; however, affordability will remain a critical challenge. While economic conditions are projected to stabilise, no significant improvements are anticipated in the country’s structural employment landscape. The persistently low levels of adequate formal employment mean that a large portion of the population will continue to face income instability, which will influence purchasing behaviour and demand for affordable, accessible health products.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Ecuador?
- Which are the leading brands in Consumer Health in Ecuador?
- How are products distributed in Consumer Health in Ecuador?
- How has the regulatory and operating environment for Consumer Health changed in Ecuador?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Ecuador
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Ecuador
KEY DATA FINDINGS
Blurring Rx and OTC boundaries in analgesics
Distribuidora Farmaceutica Ecuatoriana Difare maintains its lead as consumers increasingly shift to topical analgesics
Pharmacy-driven influence shapes analgesics purchases
Sustained growth ahead
Innovation momentum carries into forecast period despite 2025 slowdown
Health-driven preferences shape forecast period amid regulatory challenges
Cough, Cold and Allergy (Hay Fever) Remedies in Ecuador
KEY DATA FINDINGS
Respiratory viruses spur new demand for cough, cold, and allergy remedies
Laboratorios Siegfried SAS leads with its trusted Alercet brand
Pharmacies remain dominant despite e-commerce gaining ground
Modest growth supported by seasonal illness, pollution and innovation
Rise of lifestyle allergy management
Corrective over preventive: forecast implications
Dermatologicals in Ecuador
KEY DATA FINDINGS
Beauty, stress and hygiene drive growth in 2025
Bayer leads, supported by its well-established portfolio of trusted brands
Tursted pharmacies maintain their lead in 2025
Sustained growth driven by beauty, wellness, and active lifestyles
Breaking barriers: how awareness and innovation are fuelling growth in vaginal antifungals
Self-treatment culture and easy Rx access
Digestive Remedies in Ecuador
KEY DATA FINDINGS
Digestive remedies: everyday essentials in a culture of culinary richness and risk
Farmayala leads with its widely endorsed Digestotal brand
Pharmacies dominate sales, while e-commerce surges
Ageing population, rising health consciousness and innovation support growth
Formulation stagnation slows innovation, while marketing takes the lead
The probiotic blind spot: untracked growth outside the digestive remedies category
Wound Care in Ecuador
KEY DATA FINDINGS
Wound care maintains growth momentum in 2025
Tecnoquímicas leads, while Nexcare benefits from strategic changes
Pharmacies dominate, while e-commerce begins to gain traction
Wound care poised for continued growth
Innovation to meet evolving consumer needs
Licensed wound care products show little development
Sports Nutrition in Ecuador
KEY DATA FINDINGS
Sports nutrition gains momentum amid evolving health and fitness trends
Omnilife leads, while Deposito Dental Neo-Tec drives growth through expanded retail footprint
One-on-one interaction and personalised product recommendations ensure direct selling leads
Strong growth led by non-protein products
Well-trained sales staff essential to ensure consumers understand product benefits
Health and wellness culture fuels expansion
Dietary Supplements in Ecuador
KEY DATA FINDINGS
Stable growth amid economic challenges and market maturation
Sanofi leads with its strong portfolio and market presence
Pharmacies maintain their dominance, while direct selling and e-commerce gain relevance
Modest growth driven by probiotics and fish oils/omega fatty acids, while collagen products decline
Probiotics lead innovation through new formats and strong digestive health positioning
Ageing population drives demand for functional dietary supplements
Vitamins in Ecuador
KEY DATA FINDINGS
Decline in 2025 driven by reduced vitamin C demand amid economic constraints
Bayer maintains its lead despite share loss
Pharmacies maintain their lead, while direct selling emerges as the fastest-growing platform amid economic pressures
Vitamins faces further decline as economic pressures persist
Vitamin D gains medical backing, but regulatory barriers limit market visibility
Preventive health shifts toward holistic approaches
Weight Management and Wellbeing in Ecuador
KEY DATA FINDINGS
Health, self-image, and quality of life remain priorities, supporting steady growth in 2025
Abbott leads with trusted brands, while Fuxion drives growth through direct selling
Direct selling dominates distribution, while supermarkets record the fastest growth
Moderate growth supported by increased consumer interest in health, physical appearance, and preventive care
GLP-1 treatments and bariatric surgery reshape the weight loss landscape
Ageing population and active longevity create opportunities
Herbal/Traditional Products in Ecuador
KEY DATA FINDINGS
Herbal/traditional products sees flat performance amid shifting consumer priorities
Herbalife leads, while Laboratorios Dr A. Bjarner drives growth
Pharmacies benefit from their wide product portfolios and consumer trust
Herbal/traditional products set to experience steady growth
Lifestyle-driven demand
Limited innovation impacts growth prospects
Paediatric Consumer Health in Ecuador
KEY DATA FINDINGS
Growth despite declining birth rates
Laboratorios Siegfried gains ground with its dual-brand strategy
Pharmacies remain the leading channel, while e-commerce sees fastest growth
Steady growth supported by parents’ willingness to prioritise their children’s health
Innovation to play a key role in driving category growth
Demographic dynamics shape shape the performance and direction of paediatric consumer health
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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