Consumer Health in 2025: The big picture
In 2024, consumer health in the Czech Republic recorded modest growth, shaped by persistent supply chain challenges and intermittent shortages of key non-prescription medicines, particularly systemic analgesics and cold remedies. Despite these difficulties, resilient demand supported areas such as vitamins and dietary supplements, sports nutrition and digestive health, which continued to perform well. The partial amendment to the Act on Medicines, in effect since mid-2024, was intended to improve availability, yet many products remained difficult to access and pharmacies were forced to devote significant resources to securing supplies. The new obligations placed on suppliers and pharmacists have not yet proved fully effective in ensuring that medicines are consistently available across the country.
Key trends in 2025
Preventive health is broadening into wellness, mental wellbeing and longevity, fuelling greater interest in natural remedies, functional OTC products and personalised approaches to health maintenance. Consumers are increasingly drawn to clean-label, multifunctional solutions, many of which are researched and purchased online. Formats that combine ease of use with portability, such as chewable tablets, powders and liquid sachets, are gaining traction. Combination products that address multiple concerns at once, such as probiotics with enzymes or antacids with gas relief, are also becoming more popular as they meet consumer expectations for convenience and value.
Competitive landscape
Consumer health in the Czech Republic remains a fragmented market but is shaped by a mix of multinational leaders, established regional players, and smaller niche companies gaining visibility. Among the key multinationals, Stada Pharma, Sanofi and Haleon continue to dominate. Stada has solidified its presence through strategic acquisitions, notably Walmark, and a broad portfolio spanning probiotics (Biopron), urinary tract health (Urinal), prostate supplements (Prostenal), and cold and cough remedies (Orofar and Septofort). Its strong regional roots, brand recognition, and wide pharmacy presence support its leadership. Sanofi maintains a strong position across allergy relief, pain management, digestive health and cough and cold products, supported by well-established brands and the company’s global scale. Haleon, which emerged as an independent entity after separating from GSK, has quickly established itself as one of the leading players, thanks to its high-profile brands Corsodyl, Panadol, Voltaren and Fenistil.
Channel developments
Pharmacies remained the leading distribution channel within consumer health overall in 2025, with the channel’s value share supported by its role as the primary destination for OTC medicines and its strong reputation for safety and reliability. Large chains dominate the landscape: Dr Max holds the largest network of pharmacies nationwide, supported by a powerful online platform, loyalty schemes and a vast portfolio of private label products. Its strong brand equity makes it the most recognised and trusted pharmacy chain in the country. Benu, owned by Phoenix Group, ranks second, while Alphega Pharmacy, backed by Alliance Healthcare, operates as a network of independent pharmacies that combine personalised service with the benefits of being part of a larger chain.
What next for Consumer Health?
Over the forecast period, consumer health in the Czech Republic is expected to record steady performance, underpinned by a structural shift from treatment to prevention, offline to omnichannel and generalised to personalised wellness. Private label is poised to gain further ground, building on the trust and visibility gained during periods of high inflation, particularly within the largest pharmacy chains. The blurring of boundaries between food and dietary supplements, coupled with the spread of health claims across mainstream food and beverage categories, will continue to shape consumer perceptions and regulatory debates. The Czech market will increasingly be defined by affordability, transparency and digital integration, with consumers expecting convenient, reliable and personalised solutions to meet their everyday health needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Czech Republic?
- Which are the leading brands in Consumer Health in Czech Republic?
- How are products distributed in Consumer Health in Czech Republic?
- How has the regulatory and operating environment for Consumer Health changed in Czech Republic?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in the Czech Republic
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in the Czech Republic
KEY DATA FINDINGS
Supply chain disruptions ease, yet demand remains volatile
Sanofi retains leadership, Haleon strengthens position in topical pain relief
Pharmacies dominate distribution, but online channels expand rapidly
Stable growth expected, with topical formats driving resilience
Digitalisation and online distribution to expand consumer access
New opportunities from regulatory change and alternative pain management
Sleep Aids in the Czech Republic
KEY DATA FINDINGS
Positive value growth, despite competition from dietary supplements
Competition intensifies, but Persen maintains leadership
Pharmacies dominate, while e-commerce steadily expands
Outlook remains positive with steady growth expected
Digital sleep solutions to complement traditional products
Private label expansion to heighten competition
Cough, Cold and Allergy (Hay Fever) Remedies in the Czech Republic
KEY DATA FINDINGS
Supply of antihistamines improves, though production delays persist
Multinationals dominate, while local brands seize short-term gains
Pharmacies remain dominant, but e-commerce continues to expand
Modest but steady growth outlook
Smarter distribution and expanding e-commerce
Allergy prevalence shaped by climate change
Dermatologicals in the Czech Republic
KEY DATA FINDINGS
Stable performance across key categories while paediatric dermatologicals lead growth
Private label expands alongside branded leaders
Pharmacies dominate, but e-commerce accelerates
Continued growth supported by lifestyle and environmental factors
Digitalisation and AI-driven engagement
Trust, safety and brand loyalty as key growth drivers
Digestive Remedies in the Czech Republic
KEY DATA FINDINGS
Solid performance across all categories
Innovation and brand competition sustain momentum
Pharmacies dominate distribution, while e-commerce gradually expands
Stable expansion supported by lifestyle and demographic factors
Digitalisation and AI integration in retail
Gradual expansion of herbal digestive remedies
Eye Care in the Czech Republic
KEY DATA FINDINGS
Eye care category records healthy growth
Established brands face mounting pressure from private label
Pharmacies remain dominant, while online channels show momentum
Innovations and lifestyle shifts to sustain demand
AI-driven tools to enhance personalisation
Smart packaging and biotech innovations
NRT Smoking Cessation Aids in the Czech Republic
KEY DATA FINDINGS
Erratic evolution of the category continues in 2025
Category faces growing competition from newer alternatives
Distribution remains largely limited to pharmacies
Proposed vaping restrictions may create new opportunities for NRTs
Innovation and personalisation to attract disengaged consumers
Stricter tobacco regulation to support category resilience
Wound Care in the Czech Republic
KEY DATA FINDINGS
Demand for wound care supported by outdoor activities
Hartmann-Rico maintains leadership while private label brands expand
Pharmacies and grocery retailers dominate, while e-commerce gains traction
Outlook remains positive but modest
E-commerce set to expand further
Sustainability and innovation to attract consumers
Sports Nutrition in the Czech Republic
KEY DATA FINDINGS
Sports nutrition continues to boom
Competitive landscape shaped by strong domestic and D2C players
E-commerce dominates while discounters expand
Positive outlook set to continue
Increasing penetration of personalised nutrition and nutrigenomics
Clean-label innovation and functional ingredients
Dietary Supplements in the Czech Republic
KEY DATA FINDINGS
Further growth for dietary supplements
Fragmented but competitive landscape
E-commerce gaining more strength against traditional distribution channels
Healthy growth is expected over the forecast period
Digitally-driven, consumer-centric market
Rise of biotech products targeting longevity and well-being
Vitamins in the Czech Republic
KEY DATA FINDINGS
Category is fuelled by demand for single vitamins
Established players retain leadership amid new entries
E-commerce continues its expansion
Outlook is set to remain positive over the forecast period
Wider integration of AI tools in product innovation and packaging
Innovative delivery formats set to expand consumer base
Weight Management and Wellbeing in the Czech Republic
KEY DATA FINDINGS
OTC obesity treatments record strongest growth
Supply side shaped by mix of local and international brands
Distribution landscape becomes increasingly diverse
Increased visibility will support future growth
AI-powered personalisation across weight management and wellbeing products
Healthier food trends may reshape demand
Herbal/Traditional Products in the Czech Republic
KEY DATA FINDINGS
Value sales supported by consumer preference for natural solutions
Competitive environment stable but space for dynamic newcomers
Pharmacies maintain dominance while e-commerce expands
Continued positive trajectory expected
Innovation to shape future offerings
Fragmented competitive landscape with rising private label brands
Paediatric Consumer Health in the Czech Republic
KEY DATA FINDINGS
Moderate growth after a period of volatility
Multibrand portfolios reinforce competitive strength
Pharmacies dominate, but e-commerce gains momentum
Steady but modest outlook for sales
Innovation to enhance engagement and functionality
Falling birth rates remain a structural challenge
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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