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Consumer Health in 2025: The big picture
Consumer health is experiencing steady value growth in Hungary in 2025, driven by ongoing price increases and a growing preference for self-medication. Consumers are increasingly choosing accessible and convenient solutions for common health issues such as headaches, allergies, colds and coughs, opting for easily available over-the-counter (OTC) medications, instead of visiting doctors for every health concern. Furthermore, there is a stronger focus on preventive measures, which has positively impacted the sales of vitamins and dietary supplements. Growing consumer awareness and interest in long-term health management have also contributed to the rising sales of these products.
Key trends in 2025
In 2025, consumers are prioritising products and services that support healthy ageing, including those related to joint health, mobility, heart health, and mental alertness. In addition, there is a growing awareness of the connection between gut health and overall well-being among Hungarian consumers. This is driving demand for probiotics and other dietary supplements that support digestive health.
Competitive landscape
Sanofi-Aventis is the leading company within consumer health in 2025, although the player is set to slightly lose share during the year. Sanofi-Aventis has a long history in Hungary, building on the country's own pharmaceutical manufacturing traditions. This long-standing presence and its established brands, including Algopyrin, Algoflex and Magne B6, has built a high level of trust with both healthcare professionals and consumers. Along with a strong and varied consumer health product portfolio, the company also benefits from effective promotions through leaflets in pharmacies.
Channel developments
Pharmacies remain the primary channel for consumer health products in Hungary in 2025, maintaining a strong share. The channel is particularly dominant in the distribution of over-the-counter medicines. The high density of community pharmacies reflects ongoing healthcare policy priorities aimed at ensuring nationwide access to affordable healthcare services. Hungarian consumers demonstrate a high level of trust in their local pharmacists and express strong satisfaction with both the advisory role and accessibility provided by these establishments. This trust continues to offer a significant competitive advantage for pharmacies over alternative retail channels.
What next for Consumer Health?
Consumer health is expected to record steady value growth over the forecast period. Hungarian consumers are becoming increasingly proactive about their health. Trends in self-care and preventive care are expected to gain more momentum, leading to a rising demand for products that support long-term wellness, such as vitamins and dietary supplements. This growth will be further fuelled by a greater awareness of how lifestyle factors contribute to the prevention of chronic diseases.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Hungary?
- Which are the leading brands in Consumer Health in Hungary?
- How are products distributed in Consumer Health in Hungary?
- How has the regulatory and operating environment for Consumer Health changed in Hungary?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Hungary
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 2 Life Expectancy at Birth 2020-2025
Table 3 Sales of Consumer Health by Category: Value 2020-2025
Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Summary 1 Research Sources
Analgesics in Hungary
KEY DATA FINDINGS
Analgesics record strong value growth amid rising self-medication trends
Sanofi-Aventis retains its lead, but GlaxoSmithKline is the most dynamic player
Pharmacies remain dominant for analgesics while retail e-commerce shows early signs of growth
Analgesics is expected to see modest value growth amid stable demand and product innovation
Wearable technology may support more targeted and preventative use of analgesics
Innovation will remain a strategic focus for leading analgesics manufacturers
Table 12 Sales of Analgesics by Category: Value 2020-2025
Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Sleep Aids in Hungary
KEY DATA FINDINGS
Natural sleep aids gain popularity as lifestyles in Hungary fuel demand
Teva Gyógyszergyár Zrt strengthens its lead in sleep aids with trusted herbal positioning
Pharmacies remain dominant in sleep aids while retail e-commerce gains ground
Natural formulations are expected to drive modest growth in sleep aids
AI integration and smart products is set to shape the future of sleep aids
Targeted innovation is expected to define the next generation of sleep aids
Table 18 Sales of Sleep Aids: Value 2020-2025
Table 19 Sales of Sleep Aids: % Value Growth 2020-2025
Table 20 NBO Company Shares of Sleep Aids: % Value 2021-2025
Table 21 LBN Brand Shares of Sleep Aids: % Value 2022-2025
Table 22 Forecast Sales of Sleep Aids: Value 2025-2030
Table 23 Forecast Sales of Sleep Aids: % Value Growth 2025-2030
Cough, Cold and Allergy (Hay Fever) Remedies in Hungary
KEY DATA FINDINGS
Rising self-medication and allergy prevalence drive growth in cough, cold and allergy (hay fever) remedies
GlaxoSmithKline Consumer Healthcare retains its lead while Omega Pharma Hungary increases its share
Pharmacies dominate sales while retail e-commerce showcases growth
Modest growth expected in value sales of cough, cold and allergy remedies despite stabilising prices
Innovation is set to focus on faster relief and natural ingredients in OTC remedies
Rising demand for antihistamines will be driven by growing allergy concerns and consumer preferences
Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 26 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 27 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Dermatologicals in Hungary
KEY DATA FINDINGS
An increased focus on self-care drives growth in dermatologicals in 2025
Leading players strengthen their presence through targeted brand strategies and promotional efforts
Pharmacies remain dominant while retail e-commerce gains traction through price incentives
Value growth is expected to slow amid rising consumer caution and market maturity
AI-driven personalisation and diagnostics is set to influence the future of dermatologicals
Sustainability and prevention is expected to shape future strategy in dermatologicals
Table 30 Sales of Dermatologicals by Category: Value 2020-2025
Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Digestive Remedies in Hungary
KEY DATA FINDINGS
The rising self-medication trend supports value growth in digestive remedies
Sanofi-Aaventis strengthens its lead in digestive remedies through a wide portfolio and brand familiarity
Pharmacies remain dominant, but retail e-commerce gains momentum in digestive remedies
Healthier lifestyles may slow demand, but price rises and promotions will sustain value growth
Advancements in diagnostics may reduce reliance on digestive remedies
A focus on natural formulations is set to drive sales of digestive remedies
Table 37 Sales of Digestive Remedies by Category: Value 2020-2025
Table 38 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 39 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 40 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 41 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 42 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Eye Care in Hungary
KEY DATA FINDINGS
Screen-related eye strain and seasonal allergies drive growth in eye care
Natural formulations and trusted brands sustain category leadership in eye care
Pharmacies remain dominant while retail e-commerce gains ground in eye care distribution
Increased screen exposure is set to drive steady growth in eye care value sales
Eye care is set to be shaped by prevention and personalisation across the forecast period
Public awareness and product innovation is expected to support future growth in eye care
Table 43 Sales of Eye Care by Category: Value 2020-2025
Table 44 Sales of Eye Care by Category: % Value Growth 2020-2025
Table 45 NBO Company Shares of Eye Care: % Value 2021-2025
Table 46 LBN Brand Shares of Eye Care: % Value 2022-2025
Table 47 Forecast Sales of Eye Care by Category: Value 2025-2030
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030
NRT Smoking Cessation Aids in Hungary
KEY DATA FINDINGS
Rising health awareness and high cigarette prices support steady growth in NRT smoking cessation aids
Omega pharma leads a concentrated NRT smoking cessation aids market with dynamic growth
Retail e-commerce gains ground as pharmacies maintains its lead
Modest growth is expected for NRT smoking cessation aids amid rising competition
Digital tools to support smoking cessation through monitoring and real-time support
The retail e-commerce channel is expected to take a larger share of sales
Table 49 Number of Smokers by Gender 2020-2025
Table 50 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 51 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 52 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 53 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 54 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 55 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
Wound Care in Hungary
KEY DATA FINDINGS
Precaution and product education drive growth in wound care in 2025
Brand loyalty and sustainability shape competitive dynamics in wound care
Pharmacies gain momentum as the dominant channel for wound care sales
Limited sales growth expected due to low-level innovation and reduced promotional support
Convenience-driven features and sustainability to shape product development in wound care
Smart plasters could revolutionise wound care through real-time monitoring and targeted treatment
Table 56 Sales of Wound Care by Category: Value 2020-2025
Table 57 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 58 NBO Company Shares of Wound Care: % Value 2021-2025
Table 59 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 60 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Sports Nutrition in Hungary
KEY DATA FINDINGS
Health-conscious lifestyles fuel growth in sports nutrition in Hungary
Scitec and BioTech USA lead sports nutrition as new entrants gain ground
Retail e-commerce gains ground, but specialist stores remain key in sports nutrition distribution
Sports nutrition is set for continued growth as health and lifestyle trends evolve
AI and wearables are expected to shape the future of personalised sports nutrition
Future product development is set to focus on functionality, performance, and sustainability
Table 62 Sales of Sports Nutrition by Category: Value 2020-2025
Table 63 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 64 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 65 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 66 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Dietary Supplements in Hungary
KEY DATA FINDINGS
A growing focus on health and wellness drives value sales of dietary supplement in Hungary
Béres Gyógyszergyár improves its lead while Forever Living Products records strong growth
Health and personal care stores lead, while retail e-commerce drives dynamic growth
Rising health awareness and innovation is set to sustain growth in dietary supplements
Personalised monitoring may shape the future of dietary supplements in Hungary
Rising competition is set to drive innovation and product refinement
Table 68 Sales of Dietary Supplements by Category: Value 2020-2025
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
Table 70 Sales of Dietary Supplements by Positioning: % Value 2020-2025
Table 71 NBO Company Shares of Dietary Supplements: % Value 2021-2025
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
Vitamins in Hungary
KEY DATA FINDINGS
Immunity focus and preventive health trends support vitamin sales in 2025
Béres Gyógyszergyár maintains its lead in vitamins, but faces growing competition
Retail e-commerce gains momentum in vitamins as health and personal care stores retain the lead
Steady value growth is expected to be driven by education, innovation and rising prices
AI integration is expected to shape personalised vitamin consumption and support steady demand
Sustainability is set to influence packaging and product formulation in vitamins
Table 75 Sales of Vitamins by Category: Value 2020-2025
Table 76 Sales of Vitamins by Category: % Value Growth 2020-2025
Table 77 Sales of Multivitamins by Positioning: % Value 2020-2025
Table 78 NBO Company Shares of Vitamins: % Value 2021-2025
Table 79 LBN Brand Shares of Vitamins: % Value 2022-2025
Table 80 Forecast Sales of Vitamins by Category: Value 2025-2030
Table 81 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
Weight Management and Wellbeing in Hungary
KEY DATA FINDINGS
Value sales of weight management and wellbeing products rise as consumers seek effective solutions
BioTech USA Kft boost its leading presence in weight management and wellbeing
Retail e-commerce gains momentum as convenience impacts distribution
Weight management and wellbeing is set for moderate growth, driven by innovation and natural trends
AI-driven tools and new product formats to shape the future of weight management and wellbeing
Demand for more weight loss methods may boost interest in meal replacements
Table 82 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 83 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 84 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 85 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 86 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 87 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Herbal/Traditional Products in Hungary
KEY DATA FINDINGS
Value sales of herbal/traditional products rise as demand for natural alternatives grows
Mondelez maintains its lead in herbal/traditional products as local and niche players gain ground
Pharmacies remain dominant in herbal/traditional distribution as retail e-commerce gains traction
Herbal/traditional products is set for steady growth as wellness trends continue
Innovation in delivery systems and biotechnology may advance herbal/traditional products
New formats and delivery systems to boost competitiveness of herbal/traditional products
Table 88 Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030
Paediatric Consumer Health in Hungary
KEY DATA FINDINGS
Paediatric consumer health grows, despite demographic decline and inflationary pressures
Bayer Hungária Kft leads in paediatric consumer health as brand strength and distribution widen
Pharmacies remain dominant in paediatric consumer health, while retail e-commerce gains momentum
Paediatric consumer health is set for modest growth amid demographic pressures and evolving preferences
AI-powered digital health tracking may enhance personalised care in paediatric consumer health
Quality, sustainability, and prevention are set to shape paediatric consumer health preferences in Hungary
Table 94 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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-
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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-
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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