Select Country Report
Consumer health in 2025: The big picture
Consumer health sales in Honduras ae set to experience moderate growth in retail value terms in 2025. One of the main constraints to further development of these products is the economic environment. According to the National Institute of Statistics, it is estimated that about 63% of the population still lives in poverty. The International Monetary Fund (IMF) projected GDP growth of around 3.5% in 2025.
Key trends in 2025
Poor eating habits are common in much of Honduras. A diet high in fat and sugar, along with the frequent consumption of processed foods, means digestive problems are common in this country. This leads to one of the most in-demand OTC remedies being those for indigestion, gastric reflux, and heartburn. While demand for these products continues to grow, their performance is hampered by the fact that consumers sometimes turn to prescription drugs, such as proton pump inhibitors, which are widely available despite being regulated.
Competitive landscape
Among the leading companies in the consumer health category in the Honduran market is GlaxoSmithKline Honduras SA (Haleon Plc). The company is present in Honduras with a broad product portfolio, highlighting its brands Panadol, with a strong positioning in systemic analgesics and flu remedies, and Sal Andrews, in digestive remedies. In analgesics, Panadol Ultra is actively promoted with claims of more potent formulations, claiming to be effective in counteracting intense pain such as migraines, and at the same time, not causing stomach irritation. This last attribute is valued by Hondurans, many of whom suffer from stomach discomfort.
Channel developments
The main distribution channel for consumer health products in the country are retailers specialising in health and beauty products, among which pharmacies stand out. These retailers keep expanding their geographical reach, entering new, more popular regions with frequent promotions and loyalty programmes. Chains handle larger volumes and, as a result, benefit from economies of scale that enable them to offer better prices than independent stores.
What next for consumer health?
The consumer health market is expected to see sustained growth in retail value sales over the forecast period. Products such as cough, cold, and allergy (hay fever) remedies, digestive aids, and analgesics are expected to continue being popular. This is primarily due to Hondurans' habit of self-medication, which is not expected to change significantly in the coming years. Also important is the widespread availability of consumer health products, which extends beyond the pharmacies channel to include small local grocers.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Honduras with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Honduras, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Honduras report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Honduras?
- Which are the leading brands in Consumer Health in Honduras?
- How are products distributed in Consumer Health in Honduras?
- How has the regulatory and operating environment for Consumer Health changed in Honduras?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Honduras
Consumer health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
Table 1 Sales of Consumer Health by Category: Value 2020-2025
Table 2 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 5 Penetration of Private Label by Category: % Value 2020-2025
Table 6 Distribution of Consumer Health by Format: % Value 2020-2025
Table 7 Distribution of Consumer Health by Format and Category: % Value 2025
Table 8 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 9 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
DISCLAIMER
Key Data Findings
2025 Developments
The impact of climate change and the incidence of endemic diseases are determining factors in the demand for analgesics
Price remains a priority for Hondurans when choosing analgesics
Traditional pulperias channel is still highly relevant in the distribution of analgesics, although it is losing ground to the expansion of pharmaceutical chains
Prospects and Opportunities
Self-medication with analgesics is an immediate and temporary response by Hondurans to limited health insurance coverage
The industry innovates with more potent formulations and greater specificity in the type of pain relief
Demographic changes are favouring the emergence of products formulated to relieve pain in older adults
Category Data
Table 10 Sales of Analgesics by Category: Value 2020-2025
Table 11 Sales of Analgesics by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Analgesics: % Value 2021-2025
Table 13 LBN Brand Shares of Analgesics: % Value 2022-2025
Table 14 Forecast Sales of Analgesics by Category: Value 2025-2030
Table 15 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
The growing impact of environmental conditions drives demand for cough and allergy remedies
Cough, cold and allergy (hay fever) remedies led by global brands with an emphasis on fast-relief formulation improvements and multifunctionality
Pharmaceutical chains expand coverage with a strong pricing strategy
Prospects and Opportunities
The incidence of colds and allergies tends to extend over periods beyond just seasonality, favouring demand for the category
Allergy medications become increasingly popular with demand rising for effective formulations as well as those that do not interfere with modern dynamic lifestyles
Natural remedies for treating colds and respiratory illnesses are highly relevant due to their affordability and the growing perception that they are healthier alternatives to chemical formulations
Category Data
Table 16 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
Table 18 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
Table 19 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
Table 20 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Poor eating habits and limited public sanitation infrastructure drive demand for digestive remedies
Global brands lead in digestive remedies focusing on increasing specificity
The breadth of coverage of small local grocers contributes to their relevance in the distribution of digestive remedies
Prospects and Opportunities
Digestive health is increasingly prioritised by Hondurans
Innovations around aleviating digestive discomfort focus on more convenient formats
Claims about the benefits of nutritional support are expected to become more prevalent in digestive enzymes launches
Category Data
Table 22 Sales of Digestive Remedies by Category: Value 2020-2025
Table 23 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
Table 24 NBO Company Shares of Digestive Remedies: % Value 2021-2025
Table 25 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
Table 26 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
Table 27 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
The more intense climatic conditions favour sustained demand for dermatologicals
Bayer AG's Canesten brand strengthens its position with a strategy to connect with young generations of Hondurans
An omnichannel strategy and personalised professional advice strengthen the positioning of pharmacy chains
Prospects and Opportunities
Skin care relevance and climate conditions bode well for category sustainability over the forecast period
Product development for women's health increasingly focuses on specific lifecycle stages
Socioeconomic limitations hinder the potential for improved performance of dermatologicals
Category Data
Table 28 Sales of Dermatologicals by Category: Value 2020-2025
Table 29 Sales of Dermatologicals by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Dermatologicals: % Value 2021-2025
Table 31 LBN Brand Shares of Dermatologicals: % Value 2022-2025
Table 32 Forecast Sales of Dermatologicals by Category: Value 2025-2030
Table 33 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Hondurans consider purchasing wound care products only in cases of a certain severity
Low price remains the determining purchasing factor for most Hondurans in wound care
Pharmacies remains the most important distribution channel for wound care due to its wide range of options and price points
Prospects and Opportunities
Moderate growth of wound care over the forecast period
Innovations target more specific wound care conditions
Growing demographic of older adults boosts demand for differentiated wound care products
Category Data
Table 34 Sales of Wound Care by Category: Value 2020-2025
Table 35 Sales of Wound Care by Category: % Value Growth 2020-2025
Table 36 NBO Company Shares of Wound Care: % Value 2021-2025
Table 37 LBN Brand Shares of Wound Care: % Value 2022-2025
Table 38 Forecast Sales of Wound Care by Category: Value 2025-2030
Table 39 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Despite growing interest in supplementation and vitamin intake among Hondurans, socioeconomic conditions restrict the development of the category
Consumers turn to brands with multifunctional benefits and competitive prices
Retailers are actively expanding their wellness and preventative health product offerings
Prospects and Opportunities
Generational changes in habits, with a stronger focus on health prevention and multifunctionality, drive demand for dietary supplements.
Organic plant-based vitamins and dietary supplements connect with young generational trends
Food insecurity is a structural problem that remains unresolved in Honduras
Category Data
Table 40 Sales of Vitamins and Dietary Supplements by Category: Value 2020-2025
Table 41 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2020-2025
Table 42 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2021-2025
Table 43 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2022-2025
Table 44 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2025-2030
Table 45 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Category performance impacted by alternative products resulting in stagnation
Herbalife Nutrition Ltd strengthens its position through frequent launches and innovations in digital tools
The country's socioeconomic context favours the development of direct selling companies
Prospects and Opportunities
Category suffers from a challenging economic context and growth in illicit products over the forecast period
Innovation in drinks supplements focuses on effective formulations to preserve muscle mass
Greater personalisation in weight loss supplements
Category Data
Table 46 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 47 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
Table 48 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
Table 49 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
Table 50 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
Table 51 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Consumption of sports nutrition extends beyond athletes
GNC grows in positioning with an expanded portfolio of options
Retail e-commerce increasingly connects with Hondurans in sports nutrition offerings through convenience and competitive offers
Prospects and Opportunities
Preventive health care is growing, favouring sports nutrition
Innovations in positive nutrition formulations aim to expand their functionality toward healthy ageing
Sports protein RTD grows with increasing multi-benefit claims
Category Data
Table 52 Sales of Sports Nutrition by Category: Value 2020-2025
Table 53 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
Table 54 NBO Company Shares of Sports Nutrition: % Value 2021-2025
Table 55 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
Table 56 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
Table 57 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030
Key Data Findings
2025 Developments
Affordability and cultural tradition drive demand for natural/herbal remedies
Consumers turn to herbal/traditional remedies to cope with day-to-day stresses
The positioning strategy around the growing offering of holistic wellness products favours growth of the pharmaceutical channel in herbal products
Prospects and Opportunities
The preference for natural remedies is growing beyond mere price and now includes considerations of holistic health benefits
The supply of natural remedies is growing with certification claims and larger-scale industrial manufacturing
Legislation on herbal/traditional products is still pending
Category Data
Table 58 Sales of Herbal/Traditional Products: Value 2020-2025
Table 59 Sales of Herbal/Traditional Products: % Value Growth 2020-2025
Table 60 Forecast Sales of Herbal/Traditional Products: Value 2025-2030
Table 61 Forecast Sales of Herbal/Traditional Products: % Value Growth 2025-2030
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
See all of our definitions
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