Consumer Health in 2025: The big picture
Consumer health is maintaining positive, steady value sales in the Dominican Republic in 2025. This is being driven by consumers showing an increasingly preventive attitude toward their personal health, such as through a more active lifestyle, a greater willingness to consume dietary supplements, and a focus on general health and wellbeing through factors such as digestive health. Regarding the latter, among the compounds gaining increasing popularity among Dominican consumers, are products containing fibre, probiotics and prebiotics, which, although associated with intestinal health, also have a focus on seeking to prevent or improve ailments that go beyond proper digestion, such as strengthening the immune system or cardiovascular health.
Key trends in 2025
Regarding paediatric consumer health products, this category continues to show positive growth in sales values ??despite the slowing birth rate. Despite this demographic trend, new generations of Dominican parents are showing a tendency to adopt more preventive behaviour regarding their children's overall health, being willing to provide them with vitamins and dietary supplements more regularly. Parents also demonstrate that, when it comes to over-the-counter medications, it is important to heed healthcare professionals' recommendations regarding their effectiveness. Opting for medications with more effective formulations and active ingredients sometimes also means choosing higher-priced options, thus favouring the growth of the paediatric consumer health category.
Competitive landscape
Consumer health in the Dominican Republic is a highly fragmented category, with numerous players holding a small share. The overall top three are Suiphar SA, Bayer Dominicana SA, and Abbott Laboratories Inc, with Suiphar’s over-the-counter (OTC) cough, cold, and allergy (hay fever) remedy, Algho, also holding the overall top brand place. This brand's position was recently strengthened with the launch of its Algho Ultra line of systemic analgesics in 2024. This brand highlights its rapid relief from ailments through the combination of the active ingredients such as acetaminophen and caffeine, in addition to highlighting its microgranular technology, which reportedly facilitates its assimilation. Suiphar is also seeing healthy company growth in 2025
Channel developments
Health and beauty specialists, notably beauty specialists and pharmacy chains, are the leading channels for sales of consumer health products in the Dominican Republic. This combined channel shows increasing coverage, with the constant opening of new stores in more popular areas. Among the main chains are Farmacias Hidalgos, GBC, Carol Rx.
What next for consumer health?
The Dominican market is experiencing a demographic shift with an ageing population. The proportion of adults over 65 years of age was estimated at around 5.7% a decade ago; by 2025, it was estimated to reach 8.2% of the total population, a trend that is projected to continue growing. At the same time, the country also presents as an attractive retirement alternative for foreigners due to its affordability, infrastructure, and climatic conditions, as it is located in the Caribbean Sea region. This scenario favours the development of the consumer health products aimed at this demographic group. Notably, the concept of seeking active and healthy ageing is increasingly assimilated among Dominican consumers, favouring demand for dietary supplements within this demographic.
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Overview:
Understand the latest market trends and future growth opportunities for the Consumer Health industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Analgesics
- Cough, Cold and Allergy Remedies
- Digestive Remedies
- Dermatologicals
- NRT Smoking Cessation Aids
- Sleep Aids
- Eye Care
- Wound Care
- Vitamins
- Dietary Supplements
- Weight Management
- Sports Nutrition
- Herbal/Traditional Products
- Paediatric Consumer Health
If you're in the Consumer Health industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Consumer Health in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Consumer Health in Dominican Republic?
- Which are the leading brands in Consumer Health in Dominican Republic?
- How are products distributed in Consumer Health in Dominican Republic?
- How has the regulatory and operating environment for Consumer Health changed in Dominican Republic?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Consumer Health in Dominican Republic
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
Analgesics in Dominican Republic
KEY DATA FINDINGS
Demand for systemic analgesics driven by acute respiratory infections and endemic tropical diseases
Generic options like MK show strong positioning in analgesics with a competitive pricing strategy and attribute enhancements
The state-runed pharmacy chain "Del Pueblo" (of the people) puts pressure on private chains
Despite high penetration of analgesics, there is still room for growth in sales with specific demographic segmentation
Rapid absorption technolgy and long-lasting relief claims lead product introductions in the Dominican analgesic market
The use of stronger analgesics is more common among Dominican consumers amid potential regulatory changes and easier access to prescription drugs
Cough, Cold and Allergy (Hay Fever) Remedies in Dominican Republic
KEY DATA FINDINGS
While seasonality is still pronounced in cases of colds and respiratory illnesses, climate change is beginning to influence a broader incidence throughout the year
Dominicans seek balance between price and effectiveness in cough and cold medicines
Product availability is expanding to more popular areas
Changing environmental conditions are driving sustained growth in the category
More potent formulas, multi-symptom relief, and faster-assimilating formats are leading the way in innovation
The preference for remedies with natural compounds finds greater space in cough syrups
Dermatologicals in Dominican Republic
KEY DATA FINDINGS
The impact of climate change and the rising prevalence of pediatric dermatological conditions are driving demand in the category
Canesten V strengthens its positioning with a broad distribution, portfolio breadth, and normalisation of the dialogue on women's intimate health
Broad offering of lower-priced generic dermatological options strengthens the pharmacy channel
Greater visibility of skin conditions such as eczema, psoriasis, or atopic dermatitis favours the development of the category
Dominican consumers demand broader symptomatic treatment options and faster results
Physical activity is increasing in line with current generational behaviours, also driving the demand for antifungal dermatological products
Digestive Remedies in Dominican Republic
KEY DATA FINDINGS
Poor local eating habits support demand for digestive products
Ciruelax goes beyond its reactive use and appeals to a strategy of positioning preventive digestive health
E-commerce gains ground among Dominicans as an alternative to finding competitive prices, especially for long-term medical treatments
No significant dietary changes are expected among Dominicans in the short term, which will favour ongoing demand for digestive products
Innovations in digestive enzymes improve their assimilation technology and respond to more specific needs
Increasing interest in digestive dietary supplements could potentially slow the growth in sales of over-the-counter digestive medications
Wound Care in Dominican Republic
KEY DATA FINDINGS
Category supported by increased promotion of sports activities, particularly aimed at younger generations
Nexcare is betting on a microsegmentation strategy
Pharmacies lead in wound care distribution, relying on a broad portfolio that includes generic options
Changes in demographic composition favor sustained growth in wound care
Particular skin care needs are incorporated into wound care innovations
Sustainability trends are still lacking in wound care in the Dominican Republic
Sports Nutrition in Dominican Republic
KEY DATA FINDINGS
Sports nutrition continues to grow in demand in the Dominican market, driven by the expansion of its positioning
Leading brands aim to expand their packaging variety and highlight natural formulations
Sports nutrition grows in coverage with the support of pharmacy chains
Growing awareness of preventive health care is driving demand for sports nutrition
Innovations are expected to include claims of multifunctionality that will appeal to a mass market
Development opportunities in sports nutrition for formulations with plant-based compounds
Dietary Supplements in Dominican Republic
KEY DATA FINDINGS
Demand for dietary supplements is driven by the search for digestive and mental health benefits.
In dietary supplementation, the industry focuses on age targeting and relies on recommendations from health professionals to drive sales
The search for scientific validation in dietary supplements favours the positioning of the pharmacy channel
Growing preventive health focus among Dominicans and the positive macroeconomic context favour the penetration of dietary supplements
Nutritional supplements innovate with technologies that claim to improve their assimilation levels
The local government expands preventive health support programmes to include dietary supplements
Vitamins in Dominican Republic
KEY DATA FINDINGS
Vitamin consumption in the Dominican Republic is a habit that continues to be intensified by the search for more specific attributes
Bayer AG maintains its lead in vitamins, with an increasing brand segmentation strategy
The tendency of Dominican consumers to independently research specific vitamin attributes favours the expansion of the e-commerce channel
A favourable economic context for greater penetration of vitamins
Innovative vitamin assimilation technologies aim for rapid and effective results
Despite the growing association between vitamin consumption and potential health benefits, consumers still show deficiencies in vitamin intake
Weight Management and Wellbeing in Dominican Republic
KEY DATA FINDINGS
Stagnation in weight management products due to easy access to alternative prescription options
Abbott Laboratories Inc. strengthens its position in nutritional supplement drinks
Direct selling is still relevant in weight management and wellbeing, but is losing ground to the expansion of physical retailers in wellness products
Obesity is a problem that is expected to continue to have an impact, but weight management and wellness product companies are failing to capitalise on it
Weight management and wellbeing are more regularly integrated with the use of technological tools
The adoption of healthy lifestyle habits still has a long way to go in the Dominican Republic
Herbal/Traditional Products in Dominican Republic
KEY DATA FINDINGS
Appreciation for herbal products stems from cultural tradition and is strengthened by the growing trend toward valuing natural ingredients
Herbalife remains a leader in herbal products, but faces growing challenges in connecting with new generations of Dominican consumers
Pharmacy chains are expanding their comprehensive health and wellness positioning with a growing portfolio of natural/herbal products
The perception of the health benefits of natural herbal formulations is expanding among new generations of Dominicans
Offering of botanical adaptogens in early stages of penetration in the Dominican market
Talks about the possible decriminalisation of cannabis and hemp are growing in the country
Paediatric Consumer Health in Dominican Republic
KEY DATA FINDINGS
Changes in environmental climate conditions impact pediatric conditions in the Dominican Republic
In a highly competitive category, local brands are gaining ground with improved formulations
Parents prioritise the recommendations of healthcare professionals when choosing pediatric medications, thus strengthening their purchasing habits at pharmacies
Parents with greater preventive health behaviours and a favorable economic environment favour the growth of children's consumer health
Personalisation and packaging innovation aim to achieve a better connection with children
Legislative reforms aim to improve nutrition for children
The following categories and subcategories are included:
Consumer Health
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- Adult Mouth Care
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- Adult Acetaminophen
- Adult Aspirin
- Adult Combination Products - Analgesics
- Adult Diclofenac
- Adult Dipyrone
- Adult Ibuprofen
- Adult Ketoprofen
- Adult Naproxen
- Adult OTC Triptans
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Acetaminophen
- Aspirin
- Combination Products - Analgesics
- Diclofenac
- Dipyrone
- Ibuprofen
- Ketoprofen
- Naproxen
- OTC Triptans
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- Topical Analgesics/Anaesthetic
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- Sleep Aids
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- Antihistamines/Allergy Remedies (Systemic)
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
- Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
- Cough Remedies
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- Nasal Sprays
- Oral Decongestants
- Inhalant Decongestants
- Decongestant Rubs
- Nasal Decongestant Drops
- Nasal Decongestant Plasters
- Medicated Confectionery
- Pharyngeal Preparations
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- Medicated Shampoos
- Topical Antifungals
- Vaginal Antifungals
- Hair Loss Treatments
- Nappy (Diaper) Rash Treatments
- Antiparasitics/Lice (Head and Body) Treatments
- Antipruritics
- Cold Sore Treatments
- Haemorrhoid Treatments
- Paediatric Dermatologicals
- Topical Allergy Remedies/Antihistamines
- Topical Germicidals/Antiseptics
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Diarrhoeal Remedies
- IBS Treatments
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- Antacids
- Antiflatulents
- Digestive Enzymes
- H2 Blockers
- Proton Pump Inhibitors
- Laxatives
- Motion Sickness Remedies
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- Emergency Contraception
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- Allergy Eye Care
- Standard Eye Care
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- NRT Gum
- NRT Inhalators
- NRT Lozenges
- NRT Patches
- Other NRT
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- First Aid Kits
- Gauze, Tape and Other Wound Care
- Sticking Plasters/Adhesive Bandages
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- Protein/Energy Bars
- Sports Protein Powder
- Sports Protein RTD
- Sports Non-Protein Products
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- Combination Dietary Supplements
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- Aloe
- Combination Herbal/Traditional Dietary Supplements
- Cranberry
- Echinacea
- Evening Primrose Oil
- Garlic
- Ginkgo Biloba
- Ginseng
- St John's Wort
- Other Herbal/Traditional Dietary Supplements
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- Co-Enzyme Q10
- Combination Non-Herbal/Traditional Dietary Supplements
- Eye Health Supplements
- Fish Oils/Omega Fatty Acids
- Glucosamine
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- Calcium Supplements
- Mineral Supplements
- Probiotic Supplements
- Protein Supplements
- Other Non-Herbal/Traditional Dietary Supplements
- Paediatric Vitamins and Dietary Supplements
- Tonics
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- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
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- Meal Replacement
- OTC Obesity
- Slimming Teas
- Supplement Nutrition Drinks
- Weight Loss Supplements
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- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Herbal/Traditional Dietary Supplements
- Herbal/Traditional Tonics
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- Allergy Eye Care
- Antihistamines/Allergy Remedies (Systemic)
- Paediatric Allergy Remedies
- Topical Allergy Remedies/Antihistamines
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- Paediatric Acetaminophen
- Paediatric Aspirin
- Paediatric Combination Products - Analgesics
- Paediatric Dipyrone
- Paediatric Ibuprofen
- Paediatric Naproxen
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- Paediatric Allergy Remedies
- Paediatric Cough/Cold Remedies
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- Paediatric Diarrhoeal Remedies
- Paediatric Indigestion and Heartburn Remedies
- Paediatric Laxatives
- Paediatric Motion Sickness Remedies
- Paediatric Dermatologicals
- Nappy (Diaper) Rash Treatments
- Paediatric Vitamins and Dietary Supplements
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Consumer Health
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing
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This report originates from Passport, our Consumer Health research and analysis database.
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