Rising concern over ultra-processed foods (UPFs) is reshaping the foods landscape. This report examines the issue in detail, exploring where staple foods are most impacted by negative consumer sentiment, and – most importantly – which foods stand to benefit. This report also outlines UPF consumption across key markets, determines what the consumer thinks of the issue and examines what the future holds, identifying how food producers, brands and retailers can benefit from clean label demand.

Multi-layered, science-backed functionality is reshaping food and drink. Digestive health, energy and brain health claims drive innovation, but success now also depends on simplified, all-in-one nutrition and holistic benefits—such as hydration, sleep and longevity—delivered in credible, convenient formats. Brands that combine enjoyment with wellbeing, especially in snacks and portable options, will capture growth, while others risk losing relevance in a rapidly evolving market.

Value sales of snacks are remaining strong and stable in Tunisia in 2025, with retail volume also positive and stable, albeit at lower levels of growth compared to value. Indeed, value sales are also being supported by rises in unit prices, caused by increases in costs of imports, production, and transport. However, despite ongoing economic uncertainty, inflation, and a decrease in consumers’ purchasing power, the stable volume indicates strong baseline demand. That said, it is noted that premiu

Snacks in India is set to witness modest current value growth in 2025, primarily influenced by rising health and value sensibilities. Awareness campaigns against excessive sugar consumption have influenced eating habits, especially amongst urban youth, who are increasingly mindful about their indulgent snacking choices. With the continued focus on healthy lifestyles, snacking preferences are evolving, with perceived healthier offerings witnessing stronger growth. The desire among health-consciou

The volume challenges of recent years are becoming long-term problems for the food and beverage industry. Pressures such as high prices, slow population growth and GLP-1 usage mean that developed markets are on the verge of entering a period of consistent volume declines. There is still plenty of potential for growth, but it will not be in the ways that companies have historically operated.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

Retail current value sales of snacks in Brazil are projected to see a further double-digit rise over 2025, supported by moderate retail volume growth, but mainly inflationary pressure on prices. In 2025, snacks in Brazil operates within a complex macroeconomic environment marked by persistent inflation, cautious consumer spending and elevated commodity costs. According to the Brazilian Institute of Geography and Statistics (IBGE), the country’s official inflation index (IPCA) closed 2024 with a

Euromonitor International’s “Top 100 FMCG E-Commerce Brands” report offers a definitive view of the brands winning in digital commerce. By spotlighting the Top 100 brands and their strategies, this report equips FMCG leaders to track, benchmark and gain intelligence to inform their digital strategy as they compete in an increasingly high-stakes arena.

Snacks in South Africa is projected to see fast retail current value growth in 2025, primarily driven by price inflation, rather than retail volume sales expansion. Many categories are under pressure, with reduced or limited consumer uptake and the downsizing of pack sizes hampering retail volume sales. Price remains a critical factor in purchasing decisions, reflecting heightened consumer sensitivity amid economic constraints. Despite this, manufacturers of leading national brands continue to i

Households are transforming, influenced by long-term demographic shifts and fast-changing events. Five trends stand out, namely smaller households, the rise of mature consumers, housing affordability challenges, digitally and experience dense homes, and next-generation city living focused on wellness and sustainability. Understanding these shifts helps businesses anticipate change and capture growth opportunities.

Despite the challenging situation in Lebanon, sales of snacks have seen steady growth in 2024 and 2025. This growth has been supported by diaspora remittances and a recovery in tourism and hospitality. Sales of snacks were impacted by the spillover effect from the Israel-Hamas war in 2024 and this had a particularly big impact on tourism with the Lebanese diaspora concerned about returning to the country due to the security situation. However, this has been less of an issue in 2025 with tourism

Retail value sales of snacks are set to grow significantly in Uganda in current terms in 2025. Growth will be supported by the presence of local manufacturers in the country, with the prices of imported products being notably affected by taxes. Government policies to promote the adding of value to raw materials before export, which aim to increase export earnings, create jobs, and foster economic growth, will continue to spur the development of local manufacturers, creating favourable competitiv

This report highlights the nutrition-related results of Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2025. It covers eating and drinking habits, ingredient preferences and diet motivations of global consumers.

In recent years, Ghana has struggled with a considerable upsurge in inflation rates. This has had a dramatic impact on the cost of living, increased overhead expenditure for companies and intensified the government’s cost of borrowing. However, Ghana’s snacks market continues to grow in a dynamic way, driven by urbanisation, affordability, health trends, and increasing distribution efficiency. While traditional retail remains dominant, modern grocery retailers and retail e-commerce are expanding

Value sales of snacks in Iraq are expected to rise at a moderate rate in 2025. The snacks industry in Iraq is currently facing challenges in investment. On one hand, supply chain pressures are pushing suppliers to localise production. However, significant technical, technological, and capital constraints are hindering rapid localisation. However, there is more space for foreign investors especially those with a history in the production and marketing of snacks in Iraq as local players have limit

Retail sales of snacks in Slovenia are set to increase in current value terms in 2025, driven by a combination of favourable economic conditions and shifting consumer trends. Demand is being driven by rising wages, easing inflation, and a robust rebound in tourism, with tourist arrivals soaring during the first half of the year. These factors have contributed to a surge in impulse snack purchases, particularly in popular destinations such as Ljubljana and Bled.

With domestic inflation still soaring due to the weakness of the lira following more than a decade of unorthodox monetary policy, snacks in Turkey is poised to register another high double-digit increase in current value sales in 2025. Inflationary pressures have recently eased somewhat, however, hence the rate should be well down on 2024. Retail volume growth is also set to slow, albeit more moderately, as the erosion of purchasing power continues to encourage consumers to rein in discretionary

The picture is expected to be generally positive for snacks in Bosnia and Herzegovina in 2025. With inflation under control, there is expected to be moderate current value growth. However, volume growth is expected to be muted, as continuing population decline, due to high levels of emigration and a low birth rate, dampens sales. Continuing innovation keep consumers engaged, as leading manufacturers launch new products in line with the prevailing trends and in response to growing consumer demand

It is a stable picture for snacks in North Macedonia in 2025, with modest current value and volume growth, though continuing population decline dampens volume sales to an extent. There is innovation across all snacks, with offerings keeping in line with global trends. In addition, the stand-out in terms of snacks in 2025 is a focus on healthier offerings. This is particularly prevalent among Millennials and Gen Z, aged between 13 to 44 years. They have evolving dietary preferences and are mor

There is an increased demand for both indulgent and functional snacks, with more focus on new products and innovation in plant-based and natural ingredient formulations, thus, to accommodate demand for healthier and more sustainable consumption. At the same time, rising raw material and energy costs have placed pressure on production and distribution, influencing pricing strategies and consumer choices. Consumers are increasingly turning to private label products to deal with increased prices, b

Overall, it is expected to be a positive picture for snacks in Kenya in 2025, with both healthy current value and volume growth, partly supported by continuing population growth.

The Croatian snacks market is expected to continue to grow in current value terms in 2025. However this will be driven largely by price increases rather than higher consumption, as volume sales will remain relatively stable. The rise in unit prices reflects broader inflationary pressures and rising production costs particularly for chocolate confectionery due to global cocoa shortages. Despite this, impulse purchasing and strong retail visibility continue to drive demand. Promotional activity al

Snacks in Myanmar recorded conservative growth in 2025, supported by habitual consumption, product innovation, and expanding distribution. Many players introduced new offerings and extended their reach into underserved regions, helping to stabilise the category. However, overall growth was limited by adverse macroeconomic and political factors, including persistent inflation, declining household incomes, and ongoing political instability.

Value sales of snacks in Bangladesh rose in 2025, supported by strong demand among children and young consumers, particularly for small, affordable pack sizes. While prices increased for some products, others maintained their price points by reducing pack size or product quantity. Despite these changes, the overall market remained resilient, with rising product variety and high levels of innovation helping to sustain growth. Budget-friendly formats – typically priced at BDT10, BDT20 or BDT30 – c