The picture is expected to be generally positive for snacks in Bosnia and Herzegovina in 2025. With inflation under control, there is expected to be moderate current value growth. However, volume growth is expected to be muted, as continuing population decline, due to high levels of emigration and a low birth rate, dampens sales. Continuing innovation keep consumers engaged, as leading manufacturers launch new products in line with the prevailing trends and in response to growing consumer demand

It is a stable picture for snacks in North Macedonia in 2025, with modest current value and volume growth, though continuing population decline dampens volume sales to an extent. There is innovation across all snacks, with offerings keeping in line with global trends. In addition, the stand-out in terms of snacks in 2025 is a focus on healthier offerings. This is particularly prevalent among Millennials and Gen Z, aged between 13 to 44 years. They have evolving dietary preferences and are mor

There is an increased demand for both indulgent and functional snacks, with more focus on new products and innovation in plant-based and natural ingredient formulations, thus, to accommodate demand for healthier and more sustainable consumption. At the same time, rising raw material and energy costs have placed pressure on production and distribution, influencing pricing strategies and consumer choices. Consumers are increasingly turning to private label products to deal with increased prices, b

Overall, it is expected to be a positive picture for snacks in Kenya in 2025, with both healthy current value and volume growth, partly supported by continuing population growth.

The Croatian snacks market is expected to continue to grow in current value terms in 2025. However this will be driven largely by price increases rather than higher consumption, as volume sales will remain relatively stable. The rise in unit prices reflects broader inflationary pressures and rising production costs particularly for chocolate confectionery due to global cocoa shortages. Despite this, impulse purchasing and strong retail visibility continue to drive demand. Promotional activity al

Snacks in Myanmar recorded conservative growth in 2025, supported by habitual consumption, product innovation, and expanding distribution. Many players introduced new offerings and extended their reach into underserved regions, helping to stabilise the category. However, overall growth was limited by adverse macroeconomic and political factors, including persistent inflation, declining household incomes, and ongoing political instability.

Value sales of snacks in Bangladesh rose in 2025, supported by strong demand among children and young consumers, particularly for small, affordable pack sizes. While prices increased for some products, others maintained their price points by reducing pack size or product quantity. Despite these changes, the overall market remained resilient, with rising product variety and high levels of innovation helping to sustain growth. Budget-friendly formats – typically priced at BDT10, BDT20 or BDT30 – c

Value sales of snacks in Côte d’Ivoire rose in 2025, supported by favourable economic conditions and rising demand across key consumer groups. The growing middle class – now estimated to represent more than 30% of the population – has significantly influenced snack consumption. As household purchasing power has increased by roughly a quarter over the past decade, more consumers are allocating income to convenience and impulse products, including snacks. Demand has also been driven by the popular

Retail current value sales of snacks in Kuwait are projected to rise strongly in 2025, faster than in 2024 and the review period CAGR. Retail volume sales are also expected to rise healthily in 2025, in line with 2024 and the review period CAGR. Forecast faster retail current value than volume growth reflects still significant inflation and unit price growth.

Value sales of snacks in Sri Lanka rose in 2025. Lifestyle changes, product format innovation, and increased consumer interest in both decadent and practical snacking all contributed to the snacks market's overall performance. Global brands entering new countries and emerging markets demonstrated increased demand for easily accessible, delicious, and convenient snack options, providing significant momentum.

Snacks sales in Qatar are set to register moderate growth in 2025, supported by evolving consumer preferences despite a generally stable but not strongly expanding economy. While overall disposable income remained relatively flat, urban lifestyles, a growing health-conscious population, and expanding tourism supported steady demand, particularly for convenient, health-orientated, and premium snack options.

Snacks in Cambodia is projected to see strong growth in retail volume and current value sales in 2025, albeit slower than in 2024. Snacks is performing well in the market, supported by more positive economic indicators, rising product awareness, category advancement, urbanisation, retail development and a revival of tourism. Stronger GDP growth and lower inflation, compared with the 2022 peak, are boosting employment and consumer spending. Political stability also facilitates investments, suppor

In 2025, savoury snacks in Tanzania experienced an increase in value sales, navigating complex economic currents and evolving consumer behaviours. Inflation exerted a notable negative impact across all snack categories, with escalating prices stemming from increased raw material costs, currency fluctuations leading to a weaker Tanzanian shilling against major global currencies, and higher importation, transportation, and fuel expenses.

In 2025, retail value sales of snacks in Oman experienced moderate growth. Snacks is undergoing a dynamic transition shaped by evolving consumer preferences, political sentiment, and retail realignments.

Value sales of snacks in Laos rose in 2025. The snack industry in Lao PDR experienced steady growth driven by evolving consumer lifestyles, greater exposure to digital media, and an expanding retail infrastructure. Urbanisation and rising disposable incomes fuelled demand for a wider variety of snacks, as consumers increasingly sought experiential, premium, and shareable products. Snack consumption was not only motivated by hunger but also by the desire for convenience, indulgence, and social sh

In 2025, retail current value sales of snacks in Jordan are projected to grow healthily, at a similar rate to 2024. Meanwhile, retail volume sales are expected to rise modestly, with inflationary pressure on prices stimulating retail value sales. The demand for snacks during 2025 is being driven by the natural growth in the population of Jordan. The total population of Jordan approached 12 million in 2025, with over one half of the population below 30-years-old. This population trend is a key fa

The snacks market in Australia has seen mid-single digit growth in 2025 in current value terms, following similar growth in 2024. Australian consumers are avid snackers, favouring both sweet and savoury choices to complement their diets, either as an indulgent treat or a nutritional energy boost throughout the day. The idea of an indulgent treat has become especially appealing among consumers due to the higher cost of living and limited spending on discretionary items. This is a result of the so

In 2025, snacks in Nigeria is expected to register positive retail value sales, with a recovery in volume terms anticipated across all leading categories. Sales in 2024 were negatively impacted by an inflationary economy, which significantly reduced consumer purchasing power and caused a notable rise in unit prices. Although retail value growth has continued in 2025, it is slower than 2024 due to a more moderate rise in unit prices. Persistently high inflation has remained a constraint throughou

The snacks market in Romania is expected to remain stagnant in volume terms in 2025. This is primarily due to ongoing economic challenges - most notably, persistent inflationary pressures. These are driving up manufacturing and logistics costs, which in turn are raising average unit prices. Although the inflation rate is easing compared to previous years, it continues to impact on disposable incomes.

The picture is expected to be generally positive for snacks in Serbia in 2025. While inflation remains an issue, there is expected to be moderate current and constant value growth. However, consumers remain price sensitive, and sales are support by frequent promotions and discounts. Private label also performs strongly, due to its affordable pricing. Volume growth is also expected to be more muted, due to continuing population decline

It is expected to be a positive year for snacks in Uruguay in 2025, with healthy current value growth, supported by an improving economy and the continuing easing of inflation. In addition, there has been a significant fall off in cross-border shopping in Argentina, and this is expected to boost overall volume sales. This was due to a steep currency appreciation of the peso in Argentina after the election of president Javier Milei. The newly appreciated currency made products in Argentine peso m

In 2025, snacks in Taiwan continues to experience positive overall growth in terms of value sales, despite signs of saturation across many mature segments. Several categories, however, have emerged as prominent performers, driven by evolving consumer preferences and broader lifestyle trends. Chocolate confectionery is seeing a notable increase in sales value, largely due to global cocoa price surges pushing retail prices higher. Within the category, tablets is recording the fastest growth. This

Current value sales increased in 2024 and are projected to continue rising in 2025, surpassing the 2024 growth rate. This growth can be attributed to general price increases, as well as a significant rise in cocoa prices. The increase has resulted in higher prices for all products containing cocoa.

Snacks in Saudi Arabia saw a significant increase in retail current value terms in 2025, driven by factors such as changing lifestyles, a growing consumer base, and rising demand for convenience. Population growth in major cities, combined with a recovering economy and the implementation of Vision 2030 initiatives, boosted consumer spending. The return of expatriate populations and a surge in tourism led to more frequent snacking occasions, especially in workplaces, social gatherings, events, an