Value sales of snacks in Bangladesh rose in 2025, supported by strong demand among children and young consumers, particularly for small, affordable pack sizes. While prices increased for some products, others maintained their price points by reducing pack size or product quantity. Despite these changes, the overall market remained resilient, with rising product variety and high levels of innovation helping to sustain growth. Budget-friendly formats – typically priced at BDT10, BDT20 or BDT30 – continued to outperform larger, family-sized packs. A number of new brands entered the market, adding to the diversity of offerings and contributing to healthy competition across multiple snack categories. Consumer enthusiasm remained high, especially in urban and peri-urban areas, where brand awareness, availability and spending power supported robust sales.
Most snack categories saw solid demand growth in 2025, with consumers responding positively to a wider range of affordable products. Small pack sizes performed especially well, offering value and convenience to both individual buyers and families. These formats were widely accepted across urban and rural markets alike, supporting deeper penetration across socio-economic segments. As household budgets remained tight for many consumers, low-priced snack options proved to be a reliable choice, boosting retail sales volumes despite cost-related pressures in other fast-moving consumer goods categories.
Bombay Sweets & Co Ltd was one of the leading companies within snacks overall in 2025. The company produces popular brands such as Mr. Twist, Ring Chips and Alooz, and is active in the savoury snacks category. Across the broader snacks landscape, leadership is segmented by product type. In confectionery, Nestlé and Cadbury continue to perform strongly through their KitKat and Dairy Milk brands, respectively, while Olympic, PRAN, Nabisco and Partex maintain leadership in sweet biscuits through brands such as Pulse, Energy, Nutty, Bisk Club, and Danish. In the ice cream category, Abdul Monem Ltd leads with Igloo, followed by Lovello Ice Cream PLC with its Kulfi and Choco Beats lines, and Kazi Food Industries with Bellissimo. In savoury snacks, PepsiCo’s Lay’s, Kurkure and Sun Chips remain popular alongside local favourites from PRAN, Meridian, and Bombay Sweets. Overall, the market is saturated, with a wide range of companies competing actively across multiple categories.
Traditional grocery retail was the leading distribution channel within snacks overall in 2025, with the channel’s value share rising during the year. Variety stores and tea stalls also played a key role in distributing savoury snacks, particularly in rural and semi-urban areas. These outlets remain essential due to their widespread presence, low operating costs, and ability to offer a wide range of low-priced, impulse-oriented products.
Value sales of snacks are set to rise over the forecast period, supported by increased snacking frequency and a growing population of younger consumers. Product innovation, packaging enhancements, and strong availability across all regions are expected to sustain upward momentum. The market’s maturity remains moderate, with continued opportunities to grow consumption occasions and deepen category penetration in rural areas.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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