Snacks in 2025: The big picture
Value sales of snacks in Bangladesh rose in 2025, supported by strong demand among children and young consumers, particularly for small, affordable pack sizes. While prices increased for some products, others maintained their price points by reducing pack size or product quantity. Despite these changes, the overall market remained resilient, with rising product variety and high levels of innovation helping to sustain growth. Budget-friendly formats – typically priced at BDT10, BDT20 or BDT30 – continued to outperform larger, family-sized packs. A number of new brands entered the market, adding to the diversity of offerings and contributing to healthy competition across multiple snack categories. Consumer enthusiasm remained high, especially in urban and peri-urban areas, where brand awareness, availability and spending power supported robust sales.
Key trends in 2025
Most snack categories saw solid demand growth in 2025, with consumers responding positively to a wider range of affordable products. Small pack sizes performed especially well, offering value and convenience to both individual buyers and families. These formats were widely accepted across urban and rural markets alike, supporting deeper penetration across socio-economic segments. As household budgets remained tight for many consumers, low-priced snack options proved to be a reliable choice, boosting retail sales volumes despite cost-related pressures in other fast-moving consumer goods categories.
Competitive Landscape
Bombay Sweets & Co Ltd was one of the leading companies within snacks overall in 2025. The company produces popular brands such as Mr. Twist, Ring Chips and Alooz, and is active in the savoury snacks category. Across the broader snacks landscape, leadership is segmented by product type. In confectionery, Nestlé and Cadbury continue to perform strongly through their KitKat and Dairy Milk brands, respectively, while Olympic, PRAN, Nabisco and Partex maintain leadership in sweet biscuits through brands such as Pulse, Energy, Nutty, Bisk Club, and Danish. In the ice cream category, Abdul Monem Ltd leads with Igloo, followed by Lovello Ice Cream PLC with its Kulfi and Choco Beats lines, and Kazi Food Industries with Bellissimo. In savoury snacks, PepsiCo’s Lay’s, Kurkure and Sun Chips remain popular alongside local favourites from PRAN, Meridian, and Bombay Sweets. Overall, the market is saturated, with a wide range of companies competing actively across multiple categories.
Channel developments
Traditional grocery retail was the leading distribution channel within snacks overall in 2025, with the channel’s value share rising during the year. Variety stores and tea stalls also played a key role in distributing savoury snacks, particularly in rural and semi-urban areas. These outlets remain essential due to their widespread presence, low operating costs, and ability to offer a wide range of low-priced, impulse-oriented products.
What next for snacks?
Value sales of snacks are set to rise over the forecast period, supported by increased snacking frequency and a growing population of younger consumers. Product innovation, packaging enhancements, and strong availability across all regions are expected to sustain upward momentum. The market’s maturity remains moderate, with continued opportunities to grow consumption occasions and deepen category penetration in rural areas.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Bangladesh?
- Which are the leading brands in Snacks in Bangladesh?
- How are products distributed in Snacks in Bangladesh?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bangladesh?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Bangladesh
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Key Data Findings
2025 Developments
Demand for chocolate and sugar confectionery rises despite price increases
Established and accessible brands dominate the competitive landscape
Traditional retailers continue to lead, while modern formats offer wider variety
Prospects and Opportunities
Continued growth forecast as demand spreads beyond urban centres
Digital innovation and product variety to support further category expansion
Taxation and investment likely to shape the competitive landscape
Category Data
Key Data Findings
2025 Developments
Live bakery outlets impact packaged biscuit sales
Intense competition persists among local producers
Traditional retail continues to dominate amid limited digital uptake
Prospects and Opportunities
VAT hike creates uncertainty despite continued demand for affordable formats
Innovation in packaging and product sizing continues to support mass appeal
Local manufacturers benefit from import tax increases and expanding production
Category Data
Key Data Findings
2025 Developments
Heatwaves support growing demand for ice cream
Established leaders drive performance through affordability and innovation
Traditional retail remains dominant, while modern channels gain ground
Prospects and Opportunities
Rising prices may constrain demand among lower-income consumers
Budget-friendly formats and product innovation underpin category resilience
Investment and formalisation reshape the competitive and regulatory landscape
Category Data
Key Data Findings
2025 Developments
Growth in savoury snacks supported by rising demand and product variety
Local and multinational players compete through flavour and scale
Traditional retail dominates distribution, supported by informal shop formats
Prospects and Opportunities
Sales set to rise as inflation stabilises and consumer spending recovers
Improved packaging and wider access channels support category expansion
Local production and investment foster long-term industry resilience
Category Data
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!