Snacks in 2025: The big picture
In 2025, snacks in Chile experienced moderate growth in both volume and value terms, rebounding from 2024’s weak performance. The latter was primarily attributed to rising raw material prices and a stagnant economic situation, which constrained consumers' disposable incomes. However, by 2025, the industry's outlook had improved, particularly for categories such as chocolate confectionery, which benefited from lower cocoa prices. As consumers' financial situations stabilised and improved, they were more willing to spend on indulgent snacks, leading to a 5% rise in retail current value sales, reaching CLP3,381 billion. This stronger growth was driven by a combination of more affordable raw materials and a gradual economic upturn, thereby boosting consumer confidence and spending.
Key trends in 2025
One of the most significant trends observed in Chilean snacks during the year involved various strategic partnerships between companies aimed at enhancing their product offerings. For example, the brand Oreo collaborated with Coca-Cola to create cookies infused with the beverage's flavour, a move that resonated well with local consumers and expanded the brand's appeal. Similarly, the Chilean ice cream brand Trendy secured licences for Milka and Oreo, allowing it to diversify its product portfolio and target a higher price range. This strategy positioned Trendy as a more premium brand, which contributed to further sales growth. These initiatives gained momentum and produced significant results, demonstrating the effectiveness of cross-brand collaborations in driving consumer interest and sales.
Competitive Landscape
Nestlé Chile SA maintained its position as the leading company in overall snacks in 2025, supported by its robust financial structure which has enabled it to adapt swiftly to market changes. Nestlé has implemented strategic initiatives to build closer connections with customers through social media platforms, enhancing customer loyalty and trust. The company's diverse portfolio of well-known brands, including McKay Kuky cookies, Super 8, Trencito, Sahne Nuss, and Savory, covered most snack categories in Chile, catering to a wide range of consumer preferences and needs.
Channel developments
The retail landscape of snacks in Chile reflected a blend of changing consumer preferences, logistical considerations, and a competitive market environment in 2025. Small local grocers remained the leading distribution channel for snacks, especially for sugar confectionery, which is widely sold near schools where these traditional outlets are particularly strong. Small local grocers continued to play a crucial role in distributing snacks, especially in areas where modern retail infrastructure is less developed or inaccessible. However, modern channels, such as supermarkets and hypermarkets, also remained important. These large-format stores offer a wide selection of snack products, competitive pricing, and a convenient shopping experience, attracting significant consumer foot traffic. As a result, brands often prioritise their distribution and promotional efforts within these modern retailers to capitalise on their extensive reach and visibility.
What next for snacks?
Snacks in Chile is poised to experience significant growth in both retail value and volume sales over the forecast period. This anticipated expansion will be primarily driven by the expectation of overall economic improvement in the country, which will empower consumers to allocate more of their disposable incomes to snacks, including premium and higher-end options. Leading companies are predicted to continue expanding their product portfolios and distribution networks to capitalise on this trend. For instance, Trendy in ice cream is expected to form additional partnerships with exclusive local chocolate confectionery companies, such as Varsovienne, to enhance its offerings and appeal to a broader consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Chile?
- Which are the leading brands in Snacks in Chile?
- How are products distributed in Snacks in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Chile
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Chile
KEY DATA FINDINGS
Return to volume growth as cocoa prices fall and consumers enjoy higher disposable incomes
Competitive landscape remains extremely consolidated in 2025
Small local grocers benefits from close proximity to neighbourhoods but e-commerce continues to make gains
Positive outlook driven by improving economy and rising consumer confidence
Innovation and premiumisation to drive value growth
Sustainability efforts to improve production conditions and educate consumers
Gum in Chile
KEY DATA FINDINGS
Chewing gum stands out in a stagnant category
Alimentos Dos en Uno retains dominance with established brand
Impulse nature of gum purchases drives sales through small local grocers
Challenges remain as consumers continue to be mindful of their sugar intake
Players to focus on low/no sugar options to appeal to health-conscious consumers
Bubble gum set to align with changing consumer demands
Sugar Confectionery in Chile
KEY DATA FINDINGS
Stable performance by sugar confectionery despite health concerns
Empresas Carozzi retains lead of consolidated competitive landscape
Popularity of small local grocers driven by proximity and impulse purchases
Positive outlook driven by rising disposable incomes and player innovation
Wide product offer and packaging options to appeal to different preferences
Omnichannel strategies and specialisation
Ice Cream in Chile
KEY DATA FINDINGS
Ice cream consumption is deeply engrained in Chilean culture
Nestlé retains convincing lead of consolidated competitive landscape
Demand for impulse ice cream supports popularity of small local grocers
Ice cream to remain popular snack, but category will continue to evolve to align with changing demands
Potential for greater premiumisation over the forecast period
Increasing emphasis on health aspects using real fruits and superfoods
Savoury Snacks in Chile
KEY DATA FINDINGS
Recovery for savoury snacks, driven by improving consumer sentiment and expanding variety of flavours
Consolidated competitive landscape makes it challenging for smaller brands to enter
Grocery retailers continue to attract consumers with convenience
Savoury snacks to remain popular for social gatherings, while promotions will encourage consumer experimentation
Health and wellness trend to influence future development of savoury snacks
Marketing to increasingly move online
Sweet Biscuits, Snack Bars and Fruit Snacks in Chile
KEY DATA FINDINGS
Category witnesses promotions and shrinkflation as players aim to maintain demand
Competitive landscape remains consolidated but smaller players make gains
Supermarkets is key distribution channel while e-commerce makes further gains
Positive outlook supported by improving economy and demand for premium options
Packaging formats set to evolve in line with changing demands
E-commerce to become important marketing tool to expand consumer reach
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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