In 2025, snacks in Chile experienced moderate growth in both volume and value terms, rebounding from 2024’s weak performance. The latter was primarily attributed to rising raw material prices and a stagnant economic situation, which constrained consumers' disposable incomes. However, by 2025, the industry's outlook had improved, particularly for categories such as chocolate confectionery, which benefited from lower cocoa prices. As consumers' financial situations stabilised and improved, they were more willing to spend on indulgent snacks, leading to a 5% rise in retail current value sales, reaching CLP3,381 billion. This stronger growth was driven by a combination of more affordable raw materials and a gradual economic upturn, thereby boosting consumer confidence and spending.
One of the most significant trends observed in Chilean snacks during the year involved various strategic partnerships between companies aimed at enhancing their product offerings. For example, the brand Oreo collaborated with Coca-Cola to create cookies infused with the beverage's flavour, a move that resonated well with local consumers and expanded the brand's appeal. Similarly, the Chilean ice cream brand Trendy secured licences for Milka and Oreo, allowing it to diversify its product portfolio and target a higher price range. This strategy positioned Trendy as a more premium brand, which contributed to further sales growth. These initiatives gained momentum and produced significant results, demonstrating the effectiveness of cross-brand collaborations in driving consumer interest and sales.
Nestlé Chile SA maintained its position as the leading company in overall snacks in 2025, supported by its robust financial structure which has enabled it to adapt swiftly to market changes. Nestlé has implemented strategic initiatives to build closer connections with customers through social media platforms, enhancing customer loyalty and trust. The company's diverse portfolio of well-known brands, including McKay Kuky cookies, Super 8, Trencito, Sahne Nuss, and Savory, covered most snack categories in Chile, catering to a wide range of consumer preferences and needs.
The retail landscape of snacks in Chile reflected a blend of changing consumer preferences, logistical considerations, and a competitive market environment in 2025. Small local grocers remained the leading distribution channel for snacks, especially for sugar confectionery, which is widely sold near schools where these traditional outlets are particularly strong. Small local grocers continued to play a crucial role in distributing snacks, especially in areas where modern retail infrastructure is less developed or inaccessible. However, modern channels, such as supermarkets and hypermarkets, also remained important. These large-format stores offer a wide selection of snack products, competitive pricing, and a convenient shopping experience, attracting significant consumer foot traffic. As a result, brands often prioritise their distribution and promotional efforts within these modern retailers to capitalise on their extensive reach and visibility.
Snacks in Chile is poised to experience significant growth in both retail value and volume sales over the forecast period. This anticipated expansion will be primarily driven by the expectation of overall economic improvement in the country, which will empower consumers to allocate more of their disposable incomes to snacks, including premium and higher-end options. Leading companies are predicted to continue expanding their product portfolios and distribution networks to capitalise on this trend. For instance, Trendy in ice cream is expected to form additional partnerships with exclusive local chocolate confectionery companies, such as Varsovienne, to enhance its offerings and appeal to a broader consumer base.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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