Snacks in 2025: The big picture
Snacks is set to see retail value sales rise in current terms and a modest increase in volume sales in Colombia in 2025. While volume growth is being dampened by increased unit prices, the snacks industry is expected to experience growth as it rebound from a strong decline in volume in 2024. Snacks faced not only a stagnant economic situation, which left consumers with limited disposable incomes, but also the burden of the health tax which added a 15% cost to all sugary products, and 20% by the end of 2025.
Key trends in 2025
Trending flavours often reflect cultural influences and consumer preferences for both adventurous and familiar tastes. However, bold combinations like spicy/sweet and savoury are gaining traction and setting the bar for further innovation. Intense tastes represent a trend being seen across PepsiCo’s portfolio, De Todito Mix, Margarita Chips and Choclitos launched “intense” versions during the review period. Other players, on the other hand, have tried sweet and savoury combinations like Productos Ramo, which combined its popcorn with Chocorramo, another Colombian favourite (Champitas Chocorramo).
Competitive Landscape
PepsiCo is the leading player in snacks in Colombia in NBO terms. However, Grupo Nutresa, which operates in the country through subsidiaries including Meals de Colombia SA, Cía Nacional de Chocolates SA, and Cía de Galletas Noel SA, is the leading company in GBO terms. Grupo Nutresa has a strong financial structure supported by a strategic vision of geographic diversification that enables it to adapt to market changes. The company produces various well-known brands, including Festival, Noel (sweet biscuits); Ducales, Saltin Noel (savoury biscuits); Jet, Jumbo, Mont Blanc (chocolate confectionery); La Especial (nuts); Crem Helado, Bocatto, Aloha and Polet (ice cream), covering almost all snacks categories.
Channel developments
In an economic context that is increasingly characterised by the expansion of convenience retailers, small local grocers, which are the most important channel for most snack categories, is facing a challenging landscape. Factors such as inflation, insecurity, and the need to integrate omnichannel models have slowed the growth of this channel. Recognising the channel’s importance, however, manufacturers continue to invest in it to implement a specialised service model, which includes a personalised service, complemented by the installation of exclusive displays at points of sale, thereby improving the visibility of brands.
What next for snacks?
The Colombian snacks industry is projected to grow in both retail value and volume terms throughout the forecast period. This growth will primarily be driven by anticipated improvements in the country’s overall economy and consumers overcoming the category adjustment from the health tax, which will increase consumer spending on snack products, including premium options. Major companies are expected to keep expanding their product offerings to target indulgence occasions and cater to consumers’ need for flavour and experience, while strengthening their distribution channels to meet the rising demand. For instance, Unilever is engaging in an exclusive partnership with Rappi to commercialise Magnum in Colombia.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Colombia?
- Which are the leading brands in Snacks in Colombia?
- How are products distributed in Snacks in Colombia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Colombia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Colombia
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Colombia
KEY DATA FINDINGS
Cocoa price growth hits volumes sales
Competitive landscape remains stable
Small local grocers remains key, but discounters and convenience stores increase share
Prices pose challenge for chocolate confectionery
Evolving trends and preferences of consumers drive innovation
Plant-based options set to gain a foothold
Gum in Colombia
KEY DATA FINDINGS
Volume sales of gum continue to decline in 2025
Mondelez dominates, with strong campaigns focusing on younger consumers
Small local grocers helps manufacturers to reach key consumers
Gum sales are expected to grow as impulse purchases recover
Diversity and inclusion update brand positioning to better connect with younger audience
Sustainable chewing gum brands have potential for success over forecast period
Sugar Confectionery in Colombia
KEY DATA FINDINGS
Inflationary pressures challenge sugar confectionery’s retail volume sales
Flavour expansion and consumer experience remain key growth drivers
Convenience retail is a growing opportunity for sugar confectionery sales
Sales normalisation is expected, while private label is set to grow
Introduction of healthier alternatives to support volume growth in the long term
Changing retail landscape
Ice Cream in Colombia
KEY DATA FINDINGS
Total demand for ice cream rebounds after economic and regulatory challenges
Competition heating up in ice cream with new product development intensifying
Convenience stores showing strong growth
Room for further development
Players will continue to leverage innovation and premiumisation to drive value
Consumers searching for healthy options will drive functionality
Savoury Snacks in Colombia
KEY DATA FINDINGS
Manufacturers invest in flavour expansion to bring excitement to savoury snacks
PepsiCo to explore new intense opportunities
Convenience stores growing strongly
Volumes set to regain momentum, while value sales are expected to stabilise
Competition set to expand and intensify
Players to focus on health and innovation
Sweet Biscuits, Snack Bars and Fruit Snacks in Colombia
KEY DATA FINDINGS
Focus on indulgence informing new product development
Leader continues to innovate, while private label expands
Discounters continues to solidify position in sweet biscuits
Positive outlook
Seasonal holidays and gifting availability on biscuits’ radar
Health and wellness focus will continue to drive new product development
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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