Snacks in 2025: The big picture
In 2025, snacks in Vietnam’s snack is enjoying strong current value growth coupled with solid volume gains, marking an improvement compared to the previous year. This growth is underpinned by the country’s forecasted economic recovery, driven by significant GDP expansion. Players in snacks are leveraging emerging opportunities stemming from evolving consumer preferences, new occasions for consumption and the increased frequency of shared impulse purchases. A dynamic market environment is stimulating numerous product launches and innovative flavour combinations, strategically tailored to attract younger demographics by aligning global trends with local cultural elements.
Key trends in 2025
Confectionery in Vietnam is evolving as brands adapt to shifting consumer preferences and market dynamics in 2025. Companies are increasingly introducing products that cater to the rising consumer interest in creative and socially interactive experiences, especially appealing to younger demographics – for example, Chupa Chups’ Gieo Qu? limited-edition jelly.
Competitive Landscape
Mondelez Kinh Do and Orion Food Vina continue to strengthen their leading positions within overall snacks in Vietnam. Both companies utilise extensive brand portfolios, strategic marketing initiatives and broad distribution networks to reach diverse consumer segments nationwide. Mondelez maintains strong positions in sweet biscuits, savoury snacks and chocolate confectionery through consistent innovation, seasonal launches and effective branding. Orion Food, similarly robust in savoury snacks, sweet biscuits and sugar confectionery, continually refreshes product lines and packaging to remain relevant and appealing to local consumers.
Channel developments
Vietnam’s snack distribution remains dominated by traditional grocery retail while seeing notable growth in e-commerce. Small local grocers maintain a critical role and hold overwhelming majority share for several categories, providing unmatched convenience and extensive coverage and effectively serving both urban and rural communities. Chocolate confectionery brands including Kit Kat and Ferrero Rocher have capitalised on strategically placed point-of-sale displays across traditional and modern retail outlets to attract specific consumer groups, while sugar confectionery, sweet biscuits and savoury snacks heavily depend on these traditional channels for broad demographic reach.
What next for snacks?
With Vietnam’s economy regaining momentum, snacks is set to see continued growth, blending indulgence and innovation with rising consumer consciousness, with some categories anticipated to record robust increases in both volume and value sales. Challenges persist nonetheless, including volatile cocoa prices and potential external policy changes such as new tax regulations from the US, which may impact affordability and consumer confidence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Vietnam?
- Which are the leading brands in Snacks in Vietnam?
- How are products distributed in Snacks in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Vietnam
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Vietnam
KEY DATA FINDINGS
Rising cacao prices impact chocolate confectionery’s progress in 2025
Players invest in local flavours and creative packaging
Omnichannel strategies become more prevalent
Progress depends on cacao prices and broader economic recovery
Focus on local production aims to attract tourists as private label continues to appeal to cost-conscious consumers
Product and packaging innovation informed by health and lifestyle trends
Gum in Vietnam
KEY DATA FINDINGS
Chewing gum sees modest recovery in Vietnam in 2025
Wrigley maintains leadership with youth-focused strategy
E-commerce though remains small for gum
Further growth forecast for chewing gum as bubble gum continues to fall
Sugar-free gum trend set to accelerate
Consumer choices set to shift further towards cleaner and greener offerings
Sugar Confectionery in Vietnam
KEY DATA FINDINGS
Limited editions and social media trends drive growth in sugar confectionery in 2025
Perfetti and Bibica lead overall
Traditional retail remains the backbone of sugar confectionery sales
Innovation will drive future strong growth for sugar confectionery in Vietnam
Digital marketing as increasingly central to success
Health and wellness trends drive development amid concerns about product nutrition
Ice Cream in Vietnam
KEY DATA FINDINGS
Ice cream sales rebound amid shifting consumer trends
Kido leads overall as Aice Rises Fastest
Small local grocers maintains channel dominance in 2025
Further growth forecast for ice cream in Vietnam
New flavours and innovations drive development
Accelerating health trends will continue to impact innovation
Savoury Snacks in Vietnam
KEY DATA FINDINGS
Savoury snacks options remain popular among all ages
Orion Food leads through continued innovation
Traditional retail channels drive savoury snacks sales
Innovation and festive appeal support further growth potential
Players in savoury snacks use online channels to boost their image
Sharpening focus on health and wellness attributes will shape future of savoury snacks
Sweet Biscuits, Snack Bars and Fruit Snacks in Vietnam
KEY DATA FINDINGS
Recovering economy supports stronger growth in 2025
Mondelez leads as local players benefit from low prices
Traditional retail anchors sweet biscuit sales in Vietnam
Robust rises forecast in rebounding economy
E-commerce impact set to strengthen
Both and health and indulgence will inform innovation
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!