Snacks in Cameroon is expected to register modest current value and volume growth in 2025. Inflation is expected to rise slightly in 2024, and with continuing rising costs, consumers remain price sensitive. Companies are also taking action to cope with rising costs, such as reformulating products or reducing sizes. Companies also resort to shrinkflation. For instance, Parle, OK Foods and Naya Foods are now offering a pack of three biscuits for XAF25, as opposed to four biscuits. Falocam also faced backlash over reduced milk and sugar in its Primo Ice ice cream brand. However, Chococam managed the rising costs more cleverly. In chocolate confectionery, Chococam has kept its prices unchanged for its core product sizes, that is 25g priced at XAF200, and its 100g, priced at XAF800. However, it raised prices for its more premium offerings.
Local snacking players in Cameroon are increasingly turning to interactive social media campaigns and omnichannel promotions to boost visibility and consumer engagement. On platforms like Facebook and Instagram, pop quizzes have become a go-to tool. Examples include OK Foods, which encouraged feedback for its Maxi Candies, in terms of price, texture, and flavour. Chococam ran a Valentine-themed campaign for its Mambo dark tablet, and offered tablets as well as XAF40 gift vouchers as prizes. Similarly, Falocam ran a “Primo Ice 10/10” quiz with questions on flavour and texture, rewarding winners with XAF50,000 gift cards. OK Foods appointed socialite David Eto’o, brother of football legend Samuel Eto’o, as brand ambassador for its Maxi Canies and gum lines. The company also rebranded its All Sports wafer to Jako, reflecting consumer feedback for a more local touch. Also, Societé Agroalimentaire Equatoriale ran an “Express Your Creativity” campaign asking children to draw their favourite Delys or Barka snacks, with prizes awarded to entries that tagged and engaged with the brand’s Facebook page. Lastly, Chococam’s April Fool’s joke went viral. It announced it was launched a Mambo tablet infused with avocado and also a fish flavoured gum.
Local manufacturer, Chocolaterie Confiserie du Cameroun (Chococam), continues to lead the competitive landscape and remains the undisputed leader in chocolate confectionery and gum. Despite record breaking prices for cocoa, the company maintains sales by keeping prices stable for its core small pack sizes (25g and 100g) at XAF200 Fcfa and XAF800 respectively, while selectively adjusting prices for its premium and bulk chocolate confectionery offerings. Chococam also diversified its portfolio to align with the growing health-conscious trend. Notably, it introduced a dark chocolate made with 100% pure cocoa butter, sourced exclusively from Grade I raw cocoa beans. Another recent notable launch was a crispy rice-infused chocolate tablet, marketed as an energy-boosting option for on-the-go consumption.
Small local grocers continue to lead distribution, particularly in products such as chocolate confectionery, though they are closely followed by supermarkets, which leads in snacks such as ice cream. Supermarket have also gained value share over the review period, driven by expanding supermarket presence in cities like Douala, Yaoundé, and Bafoussam, and by wider product assortments. Players like Carrefour, Spar, Dovv, Mahima, and Casino offer premium and imported snacks, while also driving sales of local brands, with regular promotions. For instance, in 2025, Carrefour ran a ten-day promotion of Falocam’s Primo Ice brand at a price of XAF1,150/500g, down from XAF1,750 and also offered a XAF100 discount on Chococam’s dark chocolate tablet, which usually retails at XAF800/90g.
Snacks will register constant value and volume growth over the forecast period. Stabilisation in costs of core inputs should support volume sales. For instance, Value Added Tax (VAT) was eliminated on locally produced flours, effective January 1, 2025 and this could benefit local sweet biscuit and savoury snacks brands. The Government is also looking to boost national milk production, with signs that is it already being successful. This could also mean lower costs for those players that use milk in production. Conversely, the removal of fuel subsidies in the 2023 finance law will likely keep transportation and energy costs high. Furthermore, record-high cocoa prices will see increasing production costs for chocolate-coated and filled biscuits, as well as chocolate confectionery.
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