Snacks in 2025: The big picture
It is a stable picture for snacks in North Macedonia in 2025, with modest current value and volume growth, though continuing population decline dampens volume sales to an extent. There is innovation across all snacks, with offerings keeping in line with global trends. In addition, the stand-out in terms of snacks in 2025 is a focus on healthier offerings. This is particularly prevalent among Millennials and Gen Z, aged between 13 to 44 years. They have evolving dietary preferences and are more willing to pay for premium snacks that are perceived as healthier and also often organic.
Key trends in 2025
While chocolate confectionery continues to be Macedonians’ most popular snack, volume growth is expected to be muted. Soaring prices of cocoa globally, due to poor harvests, feeds into price hikes. This impacts premium chocolate confectionery, in particular, as it has a higher cocoa content.
Competitive Landscape
Kraškomerc dooel continues to have a strong lead and gains further value share in 2025. It is the local subsidiary of the Croatian company Kraš and has a diverse portfolio brands. It also offers frequent promotions and discounts and this also supports value sales. It leads in chocolate confectionery, sugar confectionery and sweet biscuits, with its leading brands being Dorina in tablets and Kraš in sweet biscuits and Bronhi in sugar confectionery.
Channel developments
Small local grocers continue to be the key channel for snacks, accounting for nearly two-thirds of value sales. Their widespread penetration across the country supports value sales and as snacks are often an impulse buy, the convenience of the small local grocer also supports value sales. Supermarkets are also a significant channel, accounting for nearly fifth of value share, and this will likely increase further over the forecast period, as further outlets open. Value sales through e-commerce channels continue to be low, though it is experiencing value growth year-on-year and gains the most value share in 2025. Modern grocery retailers are expanding their digital capability and have also partnered with several delivery apps. There is also an online supermarket, Paket
What next for snacks?
There will continue to be positive constant value and volume growth over the forecast period, though continuing population decline will continue to dampen volume sales. There are also uncertainties, including a possible global war, which could lead to lower external demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in North Macedonia?
- Which are the leading brands in Snacks in North Macedonia?
- How are products distributed in Snacks in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in North Macedonia
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in North Macedonia
KEY DATA FINDINGS
Premium offerings impacted by price increases
Kraškomerc holds on to strong lead
Small local grocers continue to dominate
Chocolate with a healthier profile performs strongly
Continuing innovation over forecast period
Increasing focus on sustainability
Gum in North Macedonia
KEY DATA FINDINGS
Marginal fall in volume sales
Wrigley Jr continues to dominate
Small local grocers continue to dominate distribution
Bubble gum outperforms chewing gum over forecast period
Continuing innovation to keep consumers engaged
Focus on making gum healthier
Sugar Confectionery in North Macedonia
KEY DATA FINDINGS
Volume sales fall in 2025
Croatian players have significant foothold
E-commerce gains most value share
Muted outlook over forecast period
Flavour diversification drives value sales
More focus on healthier positioning
Ice Cream in North Macedonia
KEY DATA FINDINGS
Healthy growth in 2025
Unilever holds on to narrow lead
Small local grocers continue to dominate
Further positive growth over forecast period
Technology key tool in driving innovation
Increasing demand for ice cream with a healthier profile
Savoury Snacks in North Macedonia
KEY DATA FINDINGS
Nuts, seeds and trail mixes register highest value growth
Local company Maks Strumica gains the most value share, boosted by its nut brand Go Nuts
Small local grocers continue to dominate
Further positive growth over forecast period
Technology tools such as AI accelerate innovation
Increasing demand for savoury snacks with a healthier positioning
Sweet Biscuits, Snack Bars and Fruit Snacks in North Macedonia
KEY DATA FINDINGS
Positive performance in 2025
Kraškomerc holds on to narrow lead
Small local grocers lead, but supermarkets also sizeable channel
Stable performance over forecast period
Continuing focus on a healthier positioning
Space also for indulgence
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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