Snacks in Nigeria

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Nigeria?
  • Which are the leading brands in Snacks in Nigeria?
  • How are products distributed in Snacks in Nigeria?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Nigeria

Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Nigeria

KEY DATA FINDINGS

Double-digit value growth amid easing price pressures and rising consumption
Mars Inc strengthens its leadership through wide brand appeal and strong retail visibility
Small local grocers remain the key distribution channel despite gradual share decline
Chocolate confectionery is set to grow as economic recovery and the rising middle class boost demand
Local sourcing and affordability are expected to shape future growth in chocolate confectionery
Health and wellness is an opportunity for innovation in chocolate confectionery
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

Gum in Nigeria

KEY DATA FINDINGS

Chewing gum drives strong value growth as consumer demand rebounds
Perfetti Van Melle leads gum through local production, brand variety, and strong promotional activity
Small local grocers lead as economic conditions drive the shift to smaller pack purchases
Chewing gum is expected to lead growth as economic conditions and the consumer base improve
Innovation and expanding distribution is set to drive growth for gum
Health-focused innovation and functional benefits may shape gum development
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

Sugar Confectionery in Nigeria

KEY DATA FINDINGS

Affordability and product variety drive recovery in sugar confectionery amid lingering economic challenges
Sweetco Foods Ltd leads with strong distribution and regional presence
Small local grocers remain dominant, while supermarkets gain share through modernisation
Sugar confectionery is set for growth as economic conditions improve and demand among children rises
Intensified competition and innovation is expected to drive sales of sugar confectionery
Health-focused innovations have an opportunity to align with growing sugar concerns
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

Ice Cream in Nigeria

KEY DATA FINDINGS

Ice cream records a gradual recovery amid price pressures and shifting consumer habits
Fan Milk retains its lead despite growing pressure from UAC Foods Plc
Supermarkets gain ground while small local grocers retain the lead of ice cream distribution
Economic recovery and urbanisation is expected to drive growth for ice cream
Premium formats and digital distribution is expected to impact ice cream over the forecast period
Health awareness could impact product innovation and drive growth for ice cream
Table 49 Sales of Ice Cream by Category: Volume 2020-2025
Table 50 Sales of Ice Cream by Category: Value 2020-2025
Table 51 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 52 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 54 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 55 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 56 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 61 Distribution of Ice Cream by Format: % Value 2020-2025
Table 62 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 63 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

Savoury Snacks in Nigeria

KEY DATA FINDINGS

Local innovation and affordability drive growth in savoury snacks in 2025
Beloxxi Industries retains its lead, while Newbisco records share through Kemps Cream Crackers
Small local grocers remain dominant in savoury snacks amid economic pressures
Economic recovery and local innovation is expected to boost growth for savoury snacks
Competition and innovation are expected to drive sales of savoury snacks in Nigeria
Health positioning, local sourcing and a movement away from sugar should benefit savoury snacks
Summary 2 Other Savoury Snacks by Product Type: 2025
Table 66 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 67 Sales of Savoury Snacks by Category: Value 2020-2025
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 72 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

KEY DATA FINDINGS

Sweet biscuits lead growth amid inflation and changing consumer behaviour
OK Foods Nigeria retains its lead while Pladis Foods Nigeria records the strongest uplift in share
Small local grocers remain dominant while supermarkets gain ground
Demand for will be driven by the rise of young and middle-class consumers
Economic recovery should boost product innovation and distribution efficiency
Health trends are expected to drive product innovation across the forecast period
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 85 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 86 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 87 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 90 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 91 Distribution of Snack Bars by Format: % Value 2020-2025
Table 92 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
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The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Chewy Candies
      • Gummies and Jellies
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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