Snacks in 2025: The big picture
Snacks in Hong Kong registered robust current value growth in 2025, and more muted volume growth. The snacks industry in Hong Kong is undergoing notable shifts, particularly in volume and pricing strategies, across various categories. This trend is most evident within confectionery, sweet biscuits, and savoury snacks, where significant volume reductions have been implemented. For example, popular brands such as Frutips, Dreyer’s, Pretz, Oreo, and M&M’s have all adjusted their product sizes, meaning consumers effectively pay more per purchase. This change reflects a broader strategy among snack manufacturers to maintain profitability amid rising costs while also responding to consumer demand for convenience and variety. By offering smaller, more focused portions, brands appeal to health-conscious shoppers who prefer lighter snacking options. However, this shift raises questions about value perception. Brands must balance pricing strategies with innovative product offerings to retain customer loyalty, as consumers actively seek added value amid persistently rising living costs in the city. Local consumers increasingly prioritise lower prices when making purchases, as highlighted in Euromonitor International's Voice of the Consumer: Lifestyles Survey, which shows that 49.6% of respondents consider low price an influential product feature, compared to 22.8% in the previous year.
Key trends in 2025
Over the past year, transformative trends have emerged in Hong Kong that reflect evolving consumer preferences and global influences. International indulgence trends have become increasingly popular, particularly in ice cream and chocolate confectionery, where demand for innovative flavours such as pistachio has surged. This flavour, once rare, has led to global pistachio shortages as local consumers clamour for unique taste experiences. By introducing exotic flavours, brands not only counter declining demand due to price sensitivity but also increase their visibility and shareability. Additionally, the virality of food continues to shape purchasing decisions, with brands that quickly embrace trending flavours gaining a competitive edge.
Competitive Landscape
Global player Nestlé continues to lead the fragmented snacks arena in Hong Kong in 2025, thanks to the enduring popularity of key brands including Frutips, KitKat and Smarties. Nestlé successfully introduced affordable Dubai-inspired chocolate tablets ahead of other confectionery brands.
Channel developments
Following the pandemic, Hong Kong’s retail landscape has undergone significant shifts, particularly among offline retailers. As mobility increases, the reliance on e-commerce has diminished, leading to a gradual decline in share for many categories, particularly everyday items. Promotions, such as volume discounts, have gained popularity as they incentivise consumers to purchase larger quantities of their preferred products or items they anticipate requiring in the future.
What next for snacks?
The forecast for the snacks in Hong Kong indicates a rise in wellness trends, driven by technological advancements and evolving expectations for functional snacking. Looking ahead, local consumers are likely to seek snacks that provide additional benefits, such as dietary fibre, protein enhancement, and support for stress and relaxation. For example, Glico is set to launch functional milk chocolate containing "indigestible dextrin," which inhibits the absorption of fat and sugar. Similarly, chocolatier Venchi introduced a chocolate tablet with no added sugar, available in both 75% Extra Dark and Milk variants, in May 2025. Meanwhile, local bakery Bakehouse collaborated with Conspiracy Chocolate to create a unique Malted Dark Milk Sourdough chocolate bar, which was released in February 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Hong Kong, China?
- Which are the leading brands in Snacks in Hong Kong, China?
- How are products distributed in Snacks in Hong Kong, China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hong Kong, China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Hong Kong, China
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Hong Kong, China
KEY DATA FINDINGS
As cocoa prices continue to surge, brands leverage unique flavour profiles to justify increasing prices
Chocolate confectionery players innovate to ensure competitiveness
Retailers encourage spending among value-seeking consumers
Global sensations set to encourage sales and boost competition
Joint ventures will redefine chocolate confectionery in the coming years
Wellness-focused chocolate treats likely to be a growth driver over the forecast period
Gum in Hong Kong, China
KEY DATA FINDINGS
Emerging signs of stagnation in gum, as volume and value growth slow
Toy brands innovate with chewing gum as an accessory in sales
Retailers utilise social media platforms to encourage impulse spending
Competition from sugar confectionery set to hinder forecast growth
Functionality may be key to retaining consumer interest in the coming years
Korean and Japanese imports pose a threat to leading players
Sugar Confectionery in Hong Kong, China
KEY DATA FINDINGS
Continual product innovation and price management necessary for growth in 2025
Brands increase unit prices and release new products to remain competitive
Leveraging innovation and consumer loyalty supports supermarket’s channel share
Sugar confectionery players set to expand seasonal product offerings
Potential disruptions in traditional retail models predicted during the forecast period
Low-sugar confectionery set to continue upward trajectory as health consciousness grows among local population
Ice Cream in Hong Kong, China
KEY DATA FINDINGS
Decline for ice cream in 2025, but frozen yoghurt registers robust value growth
Continuous product innovation offers novel consumption experiences
Supermarkets faces ongoing competition from convenience stores
Influx of foodservice ice cream brands into retail set to intensify competition
Convenience stores will become the main competitor for supermarkets
Health and wellness trend set to impact ice cream in the long term
Savoury Snacks in Hong Kong, China
KEY DATA FINDINGS
Flavour innovation maintains consumer interest in 2025
Brands adjust product volumes to manage costs
Supermarkets sustains channel share, but convenience stores gains ground
Novel snacking experiences will be key driver of growth over the forecast period
Private label goods set to encourage competition over the long term
Healthier alternatives with functionality set to become more visible in the years ahead
Sweet Biscuits, Snack Bars and Fruit Snacks in Hong Kong, China
KEY DATA FINDINGS
Protein bars emerge as a key growth driver for the category
Brands innovate in order to remain competitive
Rising demand for convenient nutrition as mobility increases post-pandemic
Influx of Chinese brands may intensify competition in the category over the forecast period
Discount retailers may disrupt traditional channels in the coming years
Functional sweet biscuits likely to emerge over the forecast period
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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