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2026 Developments
Snacks in Romania in 2026 is displaying resilience amid economic pressures, expected to register a solid increase in retail value to RON17,008 million, but facing minimal volume growth as persistent inflation and rising living costs influence purchasing behaviour. The value performance, while softer than previous years’ double-digit gains, shows affordability and downtrading drive consumer choices. Nevertheless, the industry remains attractive thanks to a projected CAGR of 4% in value terms, and volume growth expected to accelerate, underpinned by easing inflation, expanding discounter networks, and steady demand for convenience and daily indulgences. Success in snacks requires brands to prioritise value, family packs, and core products, optimise portfolios for cost efficiency, and maintain flexibility in pricing and assortment as input costs fluctuate. In this fragmented competitive context, with combined private label leading in share and no single manufacturer holding a double-digit value share, strategies centred on affordability, omnipresent distribution in modern retail and e-commerce, and agile response to health and routine consumption trends are best positioned to capture growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Romania?
- Which are the leading brands in Snacks in Romania?
- How are products distributed in Snacks in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Romania
2026 Developments
Key Data Insights
Chart 1 Key Industry Trends for Snacks
Solid but Slower Growth, with Consumers Seeking Affordable Snacking
Family Packs and Familiar Flavours Anchor Daily Snacking Routines
Kinder Crispy Reduces Risk for Price-Conscious Shoppers and Boosts Sales of Countlines
Chart 2 Kinder CRISPY is an Inspired Combination of Three Layers of Crispy Wafer
Chart 3 Value Sales 2021-2031
Chart 4 Value Sales by Category 2026
Discounters Set to Leverage Private Label to Capture Cautious Shoppers
Manufacturers to Optimise Portfolios as Input Costs Remain Volatile
Retail E-Commerce and Modern Retailers to Drive Value as Incomes Rise Steadily
Chart 5 Forecast Value Sales 2021-2031
Chart 6 Forecast Value Sales by Category 2026-2031
Mondelez and Private Label Shape Competitive Dynamics through Value Leadership
Froneri Acquisition of Alpin 57 Lux Signals New Alignment in Ice Cream
Chart 7 Company Shares 2026
Chart 8 Brand Shares 2026
Discounters and Convenience Stores Expand Reach to Capture Value Shoppers
Retailers and Delivery Platforms Collaborate to Drive E-Commerce Momentum
Chart 9 Retail Channels 2021-2026
Adapting Formulations to Balance Cost and Indulgence
Localised Flavour Profiles and Textural Novelties Capture Attention
Strategic Portfolio Shifts Ensure Long-Term Brand Relevance
Chart 10 Macromex Values Vanilla Flavour through Corso Vanilla & Friends
Chart 11 Economic Context for Snacks
Chart 12 Real Gdp Growth 2021-2031
Chart 13 Inflation 2021-2031
Chart 14 Consumer Context for Snacks
Chart 15 Population 2021-2031
Chart 16 Population by Generation 2026
Chocolate Confectionery in Romania
Key Data Insights
Chocolate Confectionery Summary
Chart 17 Key Industry Trends for Chocolate Confectionery
Volume Sales Decline and Consumers Seek Affordable Choices
Milka Leverages Real-Time Insights to Extend Engagement and Boost Premium Appeal
Chart 18 Milka MMMAX Campaign in 3D Accurately Reproduces all the Constituent Elements of the Tablet
Countlines Maintains Volume Growth with Accessible Indulgence
Chart 19 Value Sales 2021-2031
Chart 20 Volume Sales 2021-2031
Chart 21 Value Sales by Category 2026
Return to Volume Growth as Incomes Are Set to Rise and Consumption Occasions Return
Dark Chocolate Tablets Set to Drive Premiumisation as Consumers Seek Health and Indulgence
Sustainability and Innovation to Reshape Consumer Choices as Imports Persist
Chart 22 Forecast Value Sales 2021-2031
Chart 23 Forecast Value Sales by Category 2026-2031
Ferrero and Mondelez Defend Leadership with Flagship Brands and Innovation
Chart 24 Company Shares 2026
Chart 25 Brand Shares 2026
Convenience Stores Expand Reach and Drive Private Label Growth
Retail E-Commerce Grows as Manufacturers Counter Private Label Competition
Discounters Attract Value Seekers as Foodservice Inflation Drives Retail Indulgence
Chart 26 Retail Channels 2021-2026
Catalysts for New Product Development
Pioneering Formats and Digital Activations
Chart 27 Kinder CRISPY is an Inspired Combination of Three Layers of Crispy Wafer
Commercial Outcomes of Strategic Launches
Chart 28 Economic Context for Chocolate Confectionery
Chart 29 Real Gdp Growth 2021-2031
Chart 30 Inflation 2021-2031
Chart 31 Consumer Context for Chocolate Confectionery
Chart 32 Population 2021-2031
Chart 33 Population by Generation 2026
Gum in Romania
Key Data Insights
Gum Summary
Volume Decline and Low Value Growth as Gum Experiences a Challenging Year
Chewing Gum Retains Its Lead with an Emphasis on Affordability, Packaging and Sugar-Free Products
Orbit Launches Fruity Sugar-Free Gum to Capture Price-Sensitive Shoppers
Chart 34 A Taste of Summer in the Middle of Winter with Orbit's Watermelon and Raspberry Flavour
Chart 35 Value Sales 2021-2031
Chart 36 Volume Sales 2021-2031
Chart 37 Value Sales by Category 2026
Mars Set to Sustain Gum Leadership as New Entrants Struggle for Reach
Chewing Gum Expected to Expand Its Lead as Functional Benefits Drive Demand
Chart 38 Forecast Value Sales 2021-2031
Chart 39 Forecast Value Sales by Category 2026-2031
Mars Leverages Broad Distribution and Sustained Advertising to Consolidate Dominance
Chart 40 Company Shares 2026
Chart 41 Brand Shares 2026
Discounters and Supermarkets Drive Impulse Gum Sales with Rapid Expansion
Retail E-Commerce Remains Negligible as Impulse Drives Offline Gum Purchases
Chart 42 Retail Channels 2021-2026
Chart 43 Economic Context for Gum
Chart 44 Real Gdp Growth 2021-2031
Chart 45 Inflation 2021-2031
Chart 46 Consumer Context for Gum
Chart 47 Population 2021-2031
Chart 48 Population by Generation 2026
Sugar Confectionery in Romania
Key Data Insights
Sugar Confectionery Summary
Volume and Value Growth as Consumers Look for Affordable Indulgences
Gummies and Jellies Leads Volume Growth as Functional Launches Accelerate
Chart 49 Local Brand Cipi Expands in Energy Boost Gummies
Bomboniera Invests in Innovation to Capture Evolving Consumer Demand
Chart 50 Value Sales 2021-2031
Chart 51 Volume Sales 2021-2031
Chart 52 Value Sales by Category 2026
Private Label Expected to Expand Its Reach as Affordability Drives Volume Gains
Gummies and Jellies Will Sustain Its Lead as Functional Launches Shape Demand
Premium Brands to Target Urban Professionals While Economy Options Will Multiply in Rural Shops
Chart 53 Forecast Value Sales 2021-2031
Chart 54 Forecast Value Sales by Category 2026-2031
The Top Players Expand, Increasing Concentration, While Eti Also Performs Well
Chart 55 Company Shares 2026
Chart 56 Brand Shares 2026
Retail Offline Retains Dominance, with Small Local Grocers Leading as Portioning Drives Affordability
Discounters Outpaces Rivals as Value Focus Attracts New Shoppers
Mega Image and Delivery Partners Accelerate E-Commerce Gains through Collaboration
Chart 57 Retail Channels 2021-2026
Chart 58 Economic Context for Sugar Confectionery
Chart 59 Real Gdp Growth 2021-2031
Chart 60 Inflation 2021-2031
Chart 61 Consumer Context for Sugar Confectionery
Chart 62 Population 2021-2031
Chart 63 Population by Generation 2026
Ice Cream in Romania
Key Data Insights
Ice Cream Summary
Chart 64 Key Industry Trends for Ice Cream
Growth Slows Due to Economic Pressures, with Consumers Looking for Affordability
Eugenia Leverages Childhood Nostalgia to Capture Impulse Sales
Macromex Drives Year-Round Ice Cream Consumption with Playful Branding and Cold Chain Expansion
Chart 65 Macromex Values Vanilla Flavour Through Corso Vanilla & Friends
Chart 66 Value Sales 2021-2031
Chart 67 Volume Sales 2021-2031
Chart 68 Value Sales by Category 2026
Expansion through Brand Partnerships and Year-Round Access
Plant-Based Ice Cream to See Dynamism as Choices Widen and Distribution Deepens
Chart 69 Forecast Value Sales 2021-2031
Chart 70 Forecast Value Sales by Category 2026-2031
Betty Ice and Froneri Secure the Top Positions Even as a New Deal Is Set to Reshape the Competition
Chart 71 Company Shares 2026
Chart 72 Brand Shares 2026
Convenience Stores and Discounters Drive Growth with New Openings
Bringo and Delivery Platforms Drive Retail E-Commerce Momentum through Partnerships
Chart 73 Retail Channels 2021-2026
The Shift Towards Health and Wellbeing
Prioritising Sustainable and Clean Label Offerings
Strategic Confectionery Partnerships Broaden Appeal
Chart 74 Local Brand Eugenia Expands From Filled Biscuits to Impulse Ice Cream
Chart 75 Economic Context for Ice Cream
Chart 76 Real Gdp Growth 2021-2031
Chart 77 Inflation 2021-2031
Chart 78 Consumer Context for Ice Cream
Chart 79 Population 2021-2031
Chart 80 Population by Generation 2026
Savoury Snacks in Romania
Key Data Insights
Savoury Snacks Summary
Chart 81 Key Industry Trends for Savoury Snacks
Treat-Oriented Foods Remain in Demand as Small Indulgences, Although Affordability Is Crucial
Chart 82 The Rebranding of 7Days Bake Rolls into TUC Bake Rolls is Aligned with Affordability Trend
Salty Snacks Drives Sales and Growth but Nuts, Seeds and Trail Mixes Also Sees Dynamism
Flavour Innovation Contributes to Rising Demand
Chart 83 Bimbo Enters Savoury Snacks with Takis, Known for Bold and Spicy Flavours
Chart 84 Value Sales 2021-2031
Chart 85 Volume Sales 2021-2031
Chart 86 Value Sales by Category 2026
Players Set to Invest in Health and Local Partnerships to Boost Innovation
Baked Chips and Health-Focused Launches to Drive Demand for Novelty
Chart 87 Forecast Value Sales 2021-2031
Chart 88 Forecast Value Sales by Category 2026-2031
Intersnack and Pepsico Drive Automation and Capacity Gains to Reinforce Leadership
Chart 89 Company Shares 2026
Chart 90 Brand Shares 2026
Convenience Retailers and Small Local Grocers Ensure Access to Value Snacks
Mega Image and Delivery Platforms Strengthen E-Commerce Reach
Private Label Gains Ground as Convenience and Modern Retail Align
Chart 91 Retail Channels 2021-2026
Shifting Towards Functional and Sustainable Formats
Pioneering Formulations and Textural Advancements
Strategic Portfolio Diversification and Margin Enhancement
Chart 92 Economic Context for Savoury Snacks
Chart 93 Real Gdp Growth 2021-2031
Chart 94 Inflation 2021-2031
Chart 95 Consumer Context for Savoury Snacks
Chart 96 Population 2021-2031
Chart 97 Population by Generation 2026
Sweet Biscuits, Snack Bars and Fruit Snacks in Romania
Key Data Insights
Sweet Biscuits, Snack Bars and Fruit Snacks Summary
Consumers Prioritise Value as Prices Rise and Budgets Are Stretched
Eugenia Crunchy Addresses the Affordability Trend
Rom Protein Bars Reshape Consumer Habits
Chart 98 Domestic Player Kandia Dulce Enters Protein Bars with the Popular Rom Brand
Chart 99 Value Sales 2021-2031
Chart 100 Volume Sales 2021-2031
Chart 101 Value Sales by Category 2026
Private Label Set to Leverage Modern Retail Expansion to Sustain Value Growth
Snack Bars Will Capture Health-Driven Demand for Convenient Nutrition
Manufacturers Expected to Prioritise Healthy Innovation as Incomes and Costs Rise
Chart 102 Forecast Value Sales 2021-2031
Chart 103 Forecast Value Sales by Category 2026-2031
Mondelez Drives Premiumisation as Private Label Gains Ground
Chart 104 Company Shares 2026
Chart 105 Brand Shares 2026
Modern Grocery Retailers Continue to Rise, While Small Local Grocers Remains the Leading Individual Channel
Bringo, Wolt and Glovo Broaden Reach for Brands
Chart 106 Retail Channels 2021-2026
Chart 107 Economic Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 108 Real Gdp Growth 2021-2031
Chart 109 Inflation 2021-2031
Chart 110 Consumer Context for Sweet Biscuits, Snack Bars and Fruit Snacks
Chart 111 Population 2021-2031
Chart 112 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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