Snacks in 2025: The big picture
Retail value sales of snacks are set to grow significantly in Uganda in current terms in 2025. Growth will be supported by the presence of local manufacturers in the country, with the prices of imported products being notably affected by taxes. Government policies to promote the adding of value to raw materials before export, which aim to increase export earnings, create jobs, and foster economic growth, will continue to spur the development of local manufacturers, creating favourable competitive conditions and the availability of raw materials to produce snacks.
Key trends in 2025
Advertising and promotions are set to play an important role in driving growth across snacks categories in Uganda in 2025. Local manufacturers have worked to leverage the competitive advantages resulting from factors such as taxes on imports and government efforts to add value to local raw materials by investing in advertising to raise consumer awareness of local brands and promotional activities to encourage consumers to try out products.
Competitive Landscape
Wrigleys is set to remain the largest player in snacks in Uganda in 2025 despite suffering a continued and marked fall in value share. Wrigleys’ leading position is founded on its strength in the dominant confectionery category. Indeed, second-placed, Kenafric Industries, also owes its overall position to its strength in confectionery.
Channel developments
Small local grocers is the leading distribution channel for snacks in the Ugandan market, dominating value sales with a share of nearly 90%. The channel benefits from an extensive store network that reaches consumers in both urban and rural areas and provides convenient access to a wide range of snacks products. Moreover, many of these retailers provide small pack sizes that appeal to the country’s large population of low-income consumers. Small local grocers continues to dominate sales despite the ongoing development of modern grocery retailing, which is still heavily reliant on more affluent urban consumers.
What next for snacks?
Retail value sales of snacks are expected to continue to grow strongly in Uganda over the forecast period. Growth will be supported by wide-ranging and expanding product availability, as both formal and informal producers look to extend their product reach and broaden their distribution. The availability of raw materials will also continue to spur production and promote the development of companies in the snacks market. Government efforts to enhance the value of local raw materials prior to export will also create favourable conditions for the development of local production of products such as snacks. Furthermore, continuous advertising support and engagement in promotion activities will continue to spur snacks value sales. Back-to-school seasons will continue to provide avenues for conducting promotional activities which spur demand for and uptake of products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Uganda with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Uganda, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Uganda report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Uganda?
- Which are the leading brands in Snacks in Uganda?
- How are products distributed in Snacks in Uganda?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uganda?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Uganda
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Key Data Findings
2025 Developments
Rising incomes and expanding middle class
Wrigleys to retain lead despite share erosion
Small local grocers dominates sales
Prospects and Opportunities
Further expansion of the urban middle class
Challenge from informal market
Import tax regime
Category Data
Key Data Findings
2025 Developments
Sweet biscuits well-placed to tap into widespread demand
Smaller players gaining share
Extensive distribution via small local grocers
Prospects and Opportunities
Inflation and increased import and excise taxes
Demand for small packs
Government programme to support to value addition
Category Data
Key Data Findings
2025 Developments
Limited interest in ice cream
Major players losing share
Reliance on modern grocery retailing
Prospects and Opportunities
Presence of distributor agents for products
Affordability to remain key
Lack of household refrigeration to remain an obstacle
Category Data
Key Data Findings
2025 Developments
Strong snacking culture
Deepak Industries to take lead
Strong and dedicated distribution network by the manufacturers
Prospects and Opportunities
Availability of raw materials that foster production
Advertising and product activation drives
Import taxes and their effect on the supply of products
Category Data
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!