Snacks in 2025: The big picture
Current value sales increased in 2024 and are projected to continue rising in 2025, surpassing the 2024 growth rate. This growth can be attributed to general price increases, as well as a significant rise in cocoa prices. The increase has resulted in higher prices for all products containing cocoa.
Key trends in 2025
Social media has significantly influenced snack consumption patterns in Portugal and contributed to the emergence of new trends. A recent example is the growing popularity of Dubai chocolate, a trend primarily driven by the social media platform TikTok. Other product categories have leveraged this momentum to promote their offerings; for instance, Swee ice creams market pistachio ice cream as a healthier alternative. Platforms such as Facebook and Instagram also play an important role in facilitating communication and direct interaction with consumers, enabling the dissemination of information about product launches and promotions. For example, Milka ran a “Buy two, get one free” promotion until the end of March 2025.
Competitive Landscape
Unilever operates in snacks primarily through ice cream, investing annually in products such as Magnum and maintaining consumer engagement through social media and promotions.
Channel developments
Supermarkets is the primary distribution channel for snacks in Portugal, gaining share in 2025. In addition to offering an extensive product portfolio where brands introduce new items, these retailers attract consumers through competitive pricing and frequent promotions. Leading chains such as Continente, Pingo Doce and Lidl publicise these offers in their promotional leaflets, with Pingo Doce and Lidl releasing updates weekly. Consequently, many local consumers plan their purchases in alignment with available promotions.
What next for snacks?
Current value sales of snacks are projected to continue increasing, although the forecasted compound annual growth rate (CAGR) is expected to be lower than the historical rate. Rising product costs have led to higher prices, which in turn contribute to an increase in sales value. Volume sales are also expected to rise; however, certain subcategories within chocolate confectionery and sugar confectionery, such as boiled sweets and other chocolate confectionery, are expected to experience declines.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Portugal?
- Which are the leading brands in Snacks in Portugal?
- How are products distributed in Snacks in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Portugal
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Portugal
KEY DATA FINDINGS
Solid growth for chocolate confectionery in 2025 as cocoa prices rise
Ferrero leads, but second-ranking Nestlé records dynamic performance
Supermarkets increases its lead, thanks in part to Mercadona’s expansion
Moderated current value growth predicted for chocolate confectionery
Brands will seek to differentiate through innovation and added value
Indulgence and sustainability will remain important areas of development
Gum in Portugal
KEY DATA FINDINGS
Chewing gum benefits from increased consumption occasions, post-pandemic
Perfetti Van Melle leads in 2025, following acquisition of Mondelez brands
Supermarkets benefits from impulse sales of gum at checkouts
Growth predicted for gum in both value and volume terms
Functionality set to drive innovation and growth in the category
Sustainability trends in gum will continue apace
Sugar Confectionery in Portugal
KEY DATA FINDINGS
Growth driven by medicated confectionery in 2025
Private label attracts price-conscious consumers to register dynamic share growth
Supermarkets leads distribution, but e-commerce gains share
Growth in current value terms will be driven by innovation
Online presence through social media vital for consumer engagement
Functionality will continue trending in the years ahead
Ice Cream in Portugal
KEY DATA FINDINGS
Growth for ice cream in 2025 as players innovate and compete on price
Unilver retains leading position thanks to success of its key brands
Small local grocers benefit from impulse purchases of single-portion ice cream
Sales will be boosted by increased tourism over the forecast period
Social media engagement will remain a key driver of sales
Sustainability trend will continue apace
Savoury Snacks in Portugal
KEY DATA FINDINGS
Savoury snacks sees growth in 2025, with nuts, seeds and trail mixes on the rise
Private labels hold sway by offering good value for money
Supermarkets enjoys dynamic performance to stay on top in 2025
Robust current value growth predicted for savoury snacks
Innovation set to remain a key driver of growth
Sustainability will remain a key trend over the forecast period
Sweet Biscuits, Snack Bars and Fruit Snacks in Portugal
KEY DATA FINDINGS
Indulgence trend favours sales of sweet biscuits, snack bars and fruit snacks in 2025
Private label enjoys leading positions and share growth
Supermarkets dominates sales, but e-commerce gathers traction
Different fortunes predicted for subcategories as high cocoa prices impact sales
Social media engagement will be key to success in the years ahead
Indulgence trend set to continue apace
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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