Snacks in 2025: The big picture
Retail current value sales of snacks in Brazil are projected to see a further double-digit rise over 2025, supported by moderate retail volume growth, but mainly inflationary pressure on prices. In 2025, snacks in Brazil operates within a complex macroeconomic environment marked by persistent inflation, cautious consumer spending and elevated commodity costs. According to the Brazilian Institute of Geography and Statistics (IBGE), the country’s official inflation index (IPCA) closed 2024 with a cumulative rate that exceeded the Central Bank’s target range and reflected ongoing pressures in food, energy and transportation. Food inflation remained particularly high, driven by climate-related disruptions, currency volatility and increased export demand for agricultural commodities.
Key trends in 2025
Brazilian brands increasingly incorporate local flavours into global formats, creating culturally resonant products that reflect both national pride and international appeal. This trend is evident across multiple categories, from tropical fruit-infused gummies, featuring flavours like açaí, guava and cupuaçu, to chocolate confectionery inspired by regional culinary traditions and artisanal techniques. These products not only offer novelty, but also tap into emotional connections with Brazilian identity, making them attractive for both domestic consumers and export markets.
Competitive Landscape
Mondelez Brasil is projected to remain the leading company in snacks overall over 2025, with a marginal rise in retail value share. The company produces brands like Lacta, Trident and Clorets, among others, and it is present across confectionery, as well as in savoury snacks and sweet biscuits. Mondelez’s leadership is reinforced by a strong presence in multiple snacks categories and a strategic focus on health-orientated innovation, digital engagement, and premiumisation. The player’s brands enjoy a wide presence in key retail channels, including supermarkets and atacarejos (warehouse clubs), ensuring high visibility and accessibility. Its ability to balance affordability, functionality and indulgence help it retain leadership in a year marked by inflationary pressures and shifting consumption habits.
Channel developments
Small local grocers is projected to remain the leading distribution channel within snacks over 2025, despite a further decrease in retail value share. Despite small local grocers’ continued dominance in terms of reach and frequency of visits, these traditional retailers face increasing competition from other formats, particularly atacarejos and convenience stores. These alternative channels have gained traction due to their ability to offer bulk formats, competitive pricing and broader assortments; features that became increasingly important in a year marked by strong inflation and cautious consumer spending. The independent aspect of most stores that compose small local grocers, also makes it difficult for them to negotiate better prices directly within the industry. They depend on intermediaries, which increases costs and final prices and reduces promotional activity. On the other hand, convenience stores, such as OXXO, with highly competitive assortments when compared to small local grocers, are able to leverage volume in contracts.
What next for snacks?
Snacks in Brazil is expected to see strong, if slowing, retail value (constant 2025 prices) growth as the forecast period, supported by a combination of macroeconomic stabilisation and evolving consumer preferences. While inflation remains a short-term concern, projections indicate a gradual return to price stability, which will restore purchasing power and encourage discretionary spending. This macro backdrop sets the stage for several soft drivers to shape performance across categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Brazil?
- Which are the leading brands in Snacks in Brazil?
- How are products distributed in Snacks in Brazil?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Brazil?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Brazil
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Brazil
KEY DATA FINDINGS
Consumers feel economic pressure, but indulgence from chocolate confectionery is still a must for Brazilians
Nestlé invests to gain a competitive edge
Supermarkets lead but warehouse clubs gain momentum
Macroeconomic, lifestyle and cultural aspects to keep chocolate confectionery consumption high
Premiumisation anticipated in the forecast period
Functionality to gain traction through health and wellness trends
Gum in Brazil
KEY DATA FINDINGS
Chewing gum remains popular but shows signs of maturity
Mondelez plays with portfolio diversification while Perfetti Van Melle bets on marketing campaigns
Chewing gum purchases with other fmcg lure consumers to traditional grocery retailers
Slowing growth rates reflect maturity
Innovation in chewing gum in Brazil to foster sustainability
Functional gum is developing in the country
Sugar Confectionery in Brazil
KEY DATA FINDINGS
Sugar confectionery benefits from affordable indulgence perception
Ferrero invests in the category with strategic acquisitions and local integration initiatives
Warehouse clubs appeal to bulk purchasing consumers
Fast response to market trends and collaborations to impact the category positively
Companies are investing in production and innovation
Functionality and indulgence to win over consumers
Ice Cream in Brazil
KEY DATA FINDINGS
Heat waves boost ice cream consumption
Unilever leads with portfolio depth and premium expansion initiatives
Impulse purchasing and proximity inform distribution trends
Consumption less dependent on seasonality
Last-mile and delivery apps and enhanced cold chain logistics
Health and wellness to gain visibility within ice cream
Savoury Snacks in Brazil
KEY DATA FINDINGS
Economic pressures and low functionality slow overall growth rates
PepsiCo innovates and participates in collaborations
Accessibility, convenience and affordability are distribution watchwords for savoury snacks
Savoury snacks consumption to grow at a steady pace
Innovation towards more nutritious products
Health and wellness and sustainability to shape development in savoury snacks
Sweet Biscuits, Snack Bars and Fruit Snacks in Brazil
KEY DATA FINDINGS
Healthier options and convenience positioning boost snack bars
Small brands enjoy widening space to show strong dynamism
Supermarkets leads, with warehouse clubs gaining importance
Widening consumption occasions to stimulate category growth
Technological advancements focusing on production optimisation and AI for better promotional performance
Functionality to be more specific and expand beyond snack bars
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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