Value sales of snacks in Laos rose in 2025. The snack industry in Lao PDR experienced steady growth driven by evolving consumer lifestyles, greater exposure to digital media, and an expanding retail infrastructure. Urbanisation and rising disposable incomes fuelled demand for a wider variety of snacks, as consumers increasingly sought experiential, premium, and shareable products. Snack consumption was not only motivated by hunger but also by the desire for convenience, indulgence, and social sharing.
Marketing activity around snacks expanded in both digital and in-person formats. Although the snack category historically lagged behind other industries like beverages and cosmetics in marketing investment, 2025 saw greater brand participation in digital campaigns. Social media platforms, particularly Facebook and Instagram, became focal points for younger consumer engagement. Local influencers were increasingly involved in product promotion, while in-person events, such as sampling booths at supermarkets and music festivals, remained important for reinforcing brand presence and building trust. As more brands embrace omnichannel campaigns, snack marketing is expected to become more integrated and widespread.
In 2025, PepsiCo Inc. remains one of the dominant players in the savoury snacks category in Laos, with Lay’s and Tawan continuing to enjoy strong brand recognition and wide market visibility. These brands are well-established among Laotian consumers, reinforcing their position as household names. Additionally, Lao Brewery Co., Ltd. (LBC) has further strengthened its presence in the snack market through a strategic partnership with PepsiCo. This collaboration allows LBC to distribute popular international snack brands such as Lay’s, Doritos, Sunbite, and Cheetos across Laos. By leveraging LBC’s extensive distribution network, this partnership not only enhances market reach but also creates future growth opportunities for both companies in the snack market.
In recent years, supermarkets and convenience stores in Lao PDR have experienced significant growth, emerging as the primary distribution channels for snacks. These modern retail formats offer consumers a diverse range of products in convenient locations, improving accessibility, product availability, and overall shopping experiences. The rapid expansion of retail networks has been a key factor in driving the growth of the snack market.
The value sales of snacks in Lao PDR are forecasted to experience steady growth over the next five years. This expansion is driven by multiple factors, including rapid urbanisation, increasing disposable income, evolving consumer preferences, and the growing demand for premium and health-conscious products. Additionally, the continuous development of supermarkets and convenience stores has enhanced product availability and improved shopping convenience. As a result, consumers now have access to a wider variety of snacks, both domestic and international, further supporting market growth. The rise of modern trade channels such as J-Mart, Kokkok Mega Mart, D-Mart, and the anticipated expansion of 7-Eleven will continue to shape the retail landscape, offering competitive pricing, promotional deals, and exclusive snack selections.
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