Snacks in 2025: The big picture
Value sales of snacks are remaining strong and stable in Tunisia in 2025, with retail volume also positive and stable, albeit at lower levels of growth compared to value. Indeed, value sales are also being supported by rises in unit prices, caused by increases in costs of imports, production, and transport. However, despite ongoing economic uncertainty, inflation, and a decrease in consumers’ purchasing power, the stable volume indicates strong baseline demand. That said, it is noted that premium-priced have been attracting less attention, and consumers are trading down to mid-priced and economy products instead.
Key trends in 2025
Despite the local economic crisis, the domestic industry is maintaining its position as the leader of snacks industry, as seen with the overall strength of Société Tunisienne (Saïda Group). The domestic industry is also increasing in numbers of new product launches in 2025. Part of this success is due to the fact that local brands are able to offer more affordable prices compared to imported international brands, combined with the fact that domestic brands enjoy a strong distribution network through traditional grocery retailers across the country.
Competitive landscape
Société Tunisienne de Chocolaterie et de Confiserie is the overall leading company in snacks in Tunisia, also topping the overall brand list with its different lines of Saïda (Société Tunisienne de Biscuiterie (SOTUBI)), Saïd (Société Tunisienne de Chocolaterie et de Confiserie), and Maestro (Société Tunisienne de Chocolaterie et de Confiserie). The player also offers brands Momento, Falfoul, X-plose, Club, Duo, TUC, and more across its extensive snacks portfolio. The company has a longstanding presence in the country, with strong customer loyalty, and also benefits from having robust nation-wide distribution through traditional as well as modern grocery outlets. Société Tunisienne de Chocolaterie et de Confiserie also leads chocolate confectionery with Saïd, followed by its Maestro, Momento, X-plose, and Club brands.
Channel developments
Small local grocers are the leading distribution channel for snacks in Tunisia. These important distribution outlets are widely accessible throughout the country, in both cities and rural areas. In addition to offering convenience due to proximity to consumers’ homes, these outlets benefit from strong cultural and interpersonal ties with local populations. Many grocers operate as family-run businesses, passed down through generations, thus fostering trust and loyalty, with shopkeepers frequently offering flexible purchasing options, including selling on credit or in small, affordable quantities.
What next for snacks?
Sales will maintain a stable and positive trajectory over the forecast period, despite ongoing economic uncertainties and a decline in consumer purchasing power. However, value growth will continue to be notably higher than volume growth, as price increases, inflation, and import and manufacturing costs will continue to keep unit prices elevated. Therefore, consumer price sensitivity will continue, with a trend towards affordable products — ultimately supporting sales of domestic products, which continue to see numerous new product launches, and which offer more affordable prices than their international counterparts. Overall, positive sales will also be supported by strong demand from the younger generations, with children remaining a key consumer audience of snacks.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Tunisia?
- Which are the leading brands in Snacks in Tunisia?
- How are products distributed in Snacks in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Tunisia
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Tunisia
KEY DATA FINDINGS
Value sales see robust growth, driven by price increases, while volume remains low and stable
Société Tunisienne de Chocolaterie et de Confiserie maintains its lead thanks to myriad strengths
Small local grocers remain key outlets for chocolate confectionery
Ongoing steady sales expected, driven by both high prices and stable baseline demand
Innovation will boost sales over the forecast period
Health and wellness trends will encourage sugar-free alternatives
Gum in Tunisia
KEY DATA FINDINGS
Value sales of gum remain strong, offsetting more sluggish volume growth
Confiserie Triki le Moulin maintains lead, thanks to robust portfolio of brands
Small local grocers remain key outlets for gum
Value sales set to remain strong, with widening distribution fostering competition between brands
Innovation will focus on new product launches which attract children
Health and wellness trends will focus on sugar-free options
Sugar Confectionery in Tunisia
KEY DATA FINDINGS
Demand for sugar confectionery remains stable, with medicated confectionery expanding its distribution
Confiserie des Aghlabites maintains lead thanks to strong portfolio
Small local grocers remain key outlets for sugar confectionery
Positive sales will continue for sugar confectionery
Innovations will focus on child-centred offerings
Health and wellbeing trends will inspire more sugar-free and reduced-sugar products
Ice Cream in Tunisia
KEY DATA FINDINGS
Ice cream enjoys robust sales thanks to overall high levels of demand
Générale Industrielle de Produits Alimentaires continues to dominate, thanks to longstanding presence and popularity of flagship brands
Small local grocers remain key outlets for ice cream
Ice cream sales will remain robust, supported by wide range of options across different price segments
Innovation will focus on new packaging and flavours
Health and wellness trends will support sales of higher-priced products
Savoury Snacks in Tunisia
KEY DATA FINDINGS
Stable demand maintains strong ongoing value growth
Cerealis maintains its lead thanks to longstanding history and strong customer loyalty to its brands
Small local grocers remain key outlets for savoury snacks
Both value and volume sales expected to increase, thanks to strong baseline demand and product expansion
Innovations will focus on new flavours
Health trends expected to remain relatively niche in savoury snacks, due to high production costs
Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia
KEY DATA FINDINGS
Sales remain stable, supported by the popularity of sweet biscuits and the rise of snack bars
Société Tunisienne de Biscuiterie maintains its strong lead thanks to success of Saïda
Small local grocers remain key outlets for sweet biscuits, snack bars, and fruit snacks
Ongoing strong sales supported by new product launches and enhanced distribution
Price-quality ratios and health-positioned innovations will be key to ongoing developments
Sugar and flour taxes will continue to impact manufacturing costs and prices for local producers
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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