Snacks in Finland

July 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.

If you're in the Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Snacks in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Snacks in Finland?
  • Which are the leading brands in Snacks in Finland?
  • How are products distributed in Snacks in Finland?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Snacks in Finland

Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Table 1 Sales of Snacks by Category: Volume 2020-2025
Table 2 Sales of Snacks by Category: Value 2020-2025
Table 3 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Snacks: % Value 2022-2025
Table 7 Penetration of Private Label by Category: % Value 2020-2025
Table 8 Distribution of Snacks by Format: % Value 2020-2025
Table 9 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 10 Forecast Sales of Snacks by Category: Value 2025-2030
Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Snacks by Category: % Value Growth 2025-2030

DISCLAIMER

Summary 1 Research Sources

Chocolate Confectionery in Finland

KEY DATA FINDINGS

Players develop strategies to cope with rising unit prices
Fazer Makeiset continues to invest to stay ahead of the field
Impulse purchases support traffic through convenience retailers
Prices and premiumisation to boost retail value sales
Look to the future with cocoa replacements
Sustainability to the fore
Table 13 Sales of Chocolate Confectionery by Category: Volume 2020-2025
Table 14 Sales of Chocolate Confectionery by Category: Value 2020-2025
Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2020-2025
Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2020-2025
Table 17 Sales of Chocolate Tablets by Type: % Value 2020-2025
Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2021-2025
Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2022-2025
Table 20 Distribution of Chocolate Confectionery by Format: % Value 2020-2025
Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2025-2030
Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2025-2030
Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2025-2030

Gum in Finland

KEY DATA FINDINGS

Health and wellness claims are extended in gum
Jenkki dominates but private label gains traction
Convenience and large sections inform gum distribution
Maturity limits growth potential
New xylitol factory to add dynamism to the gum offer
New and innovative offerings are anticipated
Table 25 Sales of Gum by Category: Volume 2020-2025
Table 26 Sales of Gum by Category: Value 2020-2025
Table 27 Sales of Gum by Category: % Volume Growth 2020-2025
Table 28 Sales of Gum by Category: % Value Growth 2020-2025
Table 29 Sales of Gum by Flavour: Rankings 2020-2025
Table 30 NBO Company Shares of Gum: % Value 2021-2025
Table 31 LBN Brand Shares of Gum: % Value 2022-2025
Table 32 Distribution of Gum by Format: % Value 2020-2025
Table 33 Forecast Sales of Gum by Category: Volume 2025-2030
Table 34 Forecast Sales of Gum by Category: Value 2025-2030
Table 35 Forecast Sales of Gum by Category: % Volume Growth 2025-2030
Table 36 Forecast Sales of Gum by Category: % Value Growth 2025-2030

Sugar Confectionery in Finland

KEY DATA FINDINGS

Liquorice leads with a large and varied selection
Fazer continues to see new launches
Large modern grocery retailers win over consumers with large selections and easy access
Indulgence to remain a driver
Innovative marketing to create a strong brand image
Health and wellness and food waste to inform new launches and sustainability measures
Summary 2 Other Sugar Confectionery by Product Type: 2025
Table 37 Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 38 Sales of Sugar Confectionery by Category: Value 2020-2025
Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2020-2025
Table 41 Sales of Chewy Candies by Type: % Value 2020-2025
Table 42 NBO Company Shares of Sugar Confectionery: % Value 2021-2025
Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2022-2025
Table 44 Distribution of Sugar Confectionery by Format: % Value 2020-2025
Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2025-2030
Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2025-2030
Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2025-2030
Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2025-2030

Ice Cream in Finland

KEY DATA FINDINGS

Players look to generate retail value sales through premium offerings
Froneri Finland is the long-time leader with a strong brand portfolio
All-year-round consumption maintains demand in hypermarkets
Space for smaller, local premium ice cream producers
Use and marketing of domestic ingredients to stimulate retail value sales
Health and wellness to remain a key driver of novelties
Table 49 Sales of Ice Cream by Category: Volume 2020-2025
Table 50 Sales of Ice Cream by Category: Value 2020-2025
Table 51 Sales of Ice Cream by Category: % Volume Growth 2020-2025
Table 52 Sales of Ice Cream by Category: % Value Growth 2020-2025
Table 53 Sales of Ice Cream by Leading Flavours: Rankings 2020-2025
Table 54 Sales of Impulse Ice Cream by Format: % Value 2020-2025
Table 55 NBO Company Shares of Ice Cream: % Value 2021-2025
Table 56 LBN Brand Shares of Ice Cream: % Value 2022-2025
Table 57 NBO Company Shares of Impulse Ice Cream: % Value 2021-2025
Table 58 LBN Brand Shares of Impulse Ice Cream: % Value 2022-2025
Table 59 NBO Company Shares of Take-home Ice Cream: % Value 2021-2025
Table 60 LBN Brand Shares of Take-home Ice Cream: % Value 2022-2025
Table 61 Distribution of Ice Cream by Format: % Value 2020-2025
Table 62 Forecast Sales of Ice Cream by Category: Volume 2025-2030
Table 63 Forecast Sales of Ice Cream by Category: Value 2025-2030
Table 64 Forecast Sales of Ice Cream by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Ice Cream by Category: % Value Growth 2025-2030

Savoury Snacks in Finland

KEY DATA FINDINGS

Nuts, seeds and trail mixes gain momentum as consumers look for healthier snacks
Wide offer with regular additions keep Taffel ahead
Savoury snacks find their way into online and physical shopping baskets
New, sophisticated launches to provide premiumisation
Players to improve supply chains and processes to gain ecological credentials
Oven-based is a key healthier attribute in savoury snacks
Table 66 Sales of Savoury Snacks by Category: Volume 2020-2025
Table 67 Sales of Savoury Snacks by Category: Value 2020-2025
Table 68 Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 69 Sales of Savoury Snacks by Category: % Value Growth 2020-2025
Table 70 NBO Company Shares of Savoury Snacks: % Value 2021-2025
Table 71 LBN Brand Shares of Savoury Snacks: % Value 2022-2025
Table 72 Distribution of Savoury Snacks by Format: % Value 2020-2025
Table 73 Forecast Sales of Savoury Snacks by Category: Volume 2025-2030
Table 74 Forecast Sales of Savoury Snacks by Category: Value 2025-2030
Table 75 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2025-2030
Table 76 Forecast Sales of Savoury Snacks by Category: % Value Growth 2025-2030

Sweet Biscuits, Snack Bars and Fruit Snacks in Finland

KEY DATA FINDINGS

Incorporation of confectionery and indulgence boosts snack bars
Fazer Makeiset invests in regular updates
Popping products into baskets during weekly shops boosts large modern grocery retailers
Enhanced indulgence and sensory experiences to stimulate retail value sales
Strong health and wellness to colour new product development
Sustainability remains important to manufacturers and consumers alike
Table 77 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 78 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 79 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 80 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 81 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 82 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 83 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 84 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 85 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 86 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 87 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 88 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 89 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 90 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 91 Distribution of Snack Bars by Format: % Value 2020-2025
Table 92 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 93 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 94 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 95 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 96 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
Download table of contents
The following categories and subcategories are included:

Snacks

      • Chocolate Pouches and Bags
      • Boxed Assortments
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
      • Bubble Gum
      • Chewing Gum
      • Boiled Sweets
      • Chewy Candies
      • Gummies and Jellies
      • Liquorice
      • Lollipops
      • Medicated Confectionery
        • Power Mints
        • Standard Mints
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery
    • Frozen Yoghurt
      • Single Portion Dairy Ice Cream
      • Single Portion Water Ice Cream
    • Plant-based Ice Cream
    • Unpackaged Ice Cream
        • Bulk Dairy Ice Cream
        • Ice Cream Desserts
        • Multi-Pack Dairy Ice Cream
        • Bulk Water Ice Cream
        • Multi-Pack Water Ice Cream
    • Nuts, Seeds and Trail Mixes
      • Potato Chips
      • Tortilla Chips
      • Puffed Snacks
      • Rice Snacks
      • Vegetable, Pulse and Bread Chips
    • Savoury Biscuits
    • Popcorn
    • Pretzels
    • Meat Snacks
    • Seafood Snacks
    • Other Savoury Snacks
      • Dried Fruit
      • Processed Fruit Snacks
      • Cereal Bars
      • Protein/Energy Bars
      • Fruit and Nut Bars
      • Chocolate Coated Biscuits
      • Cookies
      • Filled Biscuits
      • Plain Biscuits
      • Wafers
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This report originates from Passport, our Snacks research and analysis database.

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