Snacks in 2025: The big picture
Guatemala’s inflation rate closed 2024 at 1.7%, the lowest in 14 years; however, many argue it fails to reflect the true cost of living. In 2025, the snacks market is experiencing several price hikes, including the global price of chocolate and glucose, which is affecting snacks prices and manufacturers.
Key trends in 2025
In 2025, brands are increasingly blending local twists into global classics to strengthen their appeal within cultural communities and expand into new, untapped markets. Established global snack brands are experimenting with new flavours and trying to reach a wider audience with new innovations that incorporate local flavours. For example, Tortrix® Roasted Corn returned to Guatemala for a limited time to celebrate independence. Roasted smoky corn is part of the national cuisine, and is popular at fairs or social gatherings.
Competitive Landscape
Mondelez International Inc remains the leading player in Guatemala in 2025, producing many of the country’s favourite snacks, including Oreos sandwich cookies, Trident gum, and Ritz savoury snacks. In 2024, the company saw continued growth in Latin America, with organic net revenue growth of 7% in the region, according to its annual report. The company responds to the increasing consumer demand for snacks that deliver both satisfaction and align with personal and environmental values.
Channel developments
Small local grocers continue to lead snacks sales in 2025. In Guatemala, small local grocers, often called “bodegas” or “tiendas” are widespread, offering basic household items and snacks. These neighbourhood stores are especially popular for their wide selection of individually packaged snacks, offering consumers convenient, quick access to everyday essentials without the need for a lengthy shopping trip. “Chicleros”, while mostly informal, also play a key role in the distribution of snacks. These are small, one-person street vendors typically found on street corners, offering a wide assortment of individually packaged snacks.
What next for snacks?
Over the forecast period, Guatemalans are expected to continue seeking both emotional and physical nourishment through snacking. As snacking occasions increase, shoppers will appreciate the expanding variety of products available in retailers, including global flavours with local twists. Lower-income consumers, less aware of the health consequences and highly influenced by prices, may continue to purchase snacks as an alternative to meals, continuing problems related to health in the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Guatemala?
- Which are the leading brands in Snacks in Guatemala?
- How are products distributed in Snacks in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Guatemala
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Guatemala
KEY DATA FINDINGS
Global cocoa crisis affects manufacturers in 2025
Mars Inc. leads with its broad and popular portfolio
Convenient small local grocers play a key role in the distribution of snacks
Growth supported by creative innovations and international flavours
Higher-income consumers increasingly interested in global chocolate trends
Health and wellness drives demand for dark chocolate
Gum in Guatemala
KEY DATA FINDINGS
Chewing gum drives sales
Mondelez leads with its Trident gum the most widely distributed brand in the country
Expansion of e-commerce
Innovation to attract a broader audience and drive renewed interest in gum
Strong potential of specialised gum varieties
Organic and natural offerings to target consumers who prioritise health and wellness
Sugar Confectionery in Guatemala
KEY DATA FINDINGS
Children’s birthday parties drive sales
Colombina SA leads sugar confectionery
Small local grocers offer a variety of sugar confectionery products
Rising interest in international products
Social media will become increasingly important for advertising
Better-for-you products are expected as health and wellness grows
Ice Cream in Guatemala
KEY DATA FINDINGS
Rising number of ice cream fans supports growth in 2025
Helados Sombrella increases its share with price discounts in modern retailers
Small local grocers increasingly have freezers for ice cream
Flavour innovation to drive further interest and growth
Potential of plant-based alternatives among higher-income consumers
Rising demand for better-for-you options
Savoury Snacks in Guatemala
KEY DATA FINDINGS
Strong international influence on flavours in 2025
Grupo Nutresa SA leads, with its Pozuelo brand holding strong nostalgic value
Small local grocers offer consumers convenient, quick access to savoury snacks
Versatility, affordability, and wide flavour variety of savoury snacks ensure their continued popularity
Novel flavours to capture consumer attention
Rising demand for better-for-you products
Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala
KEY DATA FINDINGS
Sweet biscuits are traditionally consumed in the country
Grupo Nutresa SA remains the clear leader with its good-quality, popular options
Warehouse club PriceSmart continues to grow in significance
Innovation to remain a key driver of consumer interest and category growth
Expanding range of products catering to specific dietary requirements
Rising demand for simple, clean ingredients
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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