Snacks in Myanmar recorded conservative growth in 2025, supported by habitual consumption, product innovation, and expanding distribution. Many players introduced new offerings and extended their reach into underserved regions, helping to stabilise the category. However, overall growth was limited by adverse macroeconomic and political factors, including persistent inflation, declining household incomes, and ongoing political instability.
Visually appealing snacks that feature innovative shapes, designs, or popular cartoon characters gained traction in 2025. Products such as OK’s Care Bears-themed confectionery and Pop Mart Labubu Lollipops effectively captured children’s attention, reinforcing their role as a core consumer group. Beyond visual appeal, the sensory aspects of taste, aroma, and texture played a crucial role in enhancing the snacking experience. Packaged Chinese mala snacks incorporating a range of ingredients from eggs to snails attracted both young and adult consumers alike.
Leading players in snacks in 2025 included Oishi (Myanmar Liwayway Food Industries Limited), Jack n’ Jill (URC Myanmar Company Limited), and Yoyo and United (United Foods Public Company Limited). These brands maintained strong market positions in savoury snacks, sweet biscuits, snack bars and fruit snacks, and confectionery respectively – segments that remain among the most widely consumed in Myanmar.
Traditional grocery retailers – including mom-and-pop stores and kiosks – continued to dominate snack distribution in 2025, especially in rural and semi-urban regions. Their affordability, convenience, and widespread presence ensured strong consumer access across the country.
Value sales of snacks are expected to rise over the forecast period, driven by product innovation and rising retail prices as companies seek to improve quality and fill gaps left by disrupted imports. Local manufacturers are increasingly investing in their own R&D capabilities to develop new products and refine existing ones.
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Understand the latest market trends and future growth opportunities for the Snacks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Snacks
This report originates from Passport, our Snacks research and analysis database.
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