Snacks in 2025: The big picture
Snacks in Myanmar recorded conservative growth in 2025, supported by habitual consumption, product innovation, and expanding distribution. Many players introduced new offerings and extended their reach into underserved regions, helping to stabilise the category. However, overall growth was limited by adverse macroeconomic and political factors, including persistent inflation, declining household incomes, and ongoing political instability.
Key trends in 2025
Visually appealing snacks that feature innovative shapes, designs, or popular cartoon characters gained traction in 2025. Products such as OK’s Care Bears-themed confectionery and Pop Mart Labubu Lollipops effectively captured children’s attention, reinforcing their role as a core consumer group. Beyond visual appeal, the sensory aspects of taste, aroma, and texture played a crucial role in enhancing the snacking experience. Packaged Chinese mala snacks incorporating a range of ingredients from eggs to snails attracted both young and adult consumers alike.
Competitive Landscape
Leading players in snacks in 2025 included Oishi (Myanmar Liwayway Food Industries Limited), Jack n’ Jill (URC Myanmar Company Limited), and Yoyo and United (United Foods Public Company Limited). These brands maintained strong market positions in savoury snacks, sweet biscuits, snack bars and fruit snacks, and confectionery respectively – segments that remain among the most widely consumed in Myanmar.
Channel developments
Traditional grocery retailers – including mom-and-pop stores and kiosks – continued to dominate snack distribution in 2025, especially in rural and semi-urban regions. Their affordability, convenience, and widespread presence ensured strong consumer access across the country.
What next for snacks?
Value sales of snacks are expected to rise over the forecast period, driven by product innovation and rising retail prices as companies seek to improve quality and fill gaps left by disrupted imports. Local manufacturers are increasingly investing in their own R&D capabilities to develop new products and refine existing ones.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Myanmar?
- Which are the leading brands in Snacks in Myanmar?
- How are products distributed in Snacks in Myanmar?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Myanmar?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Myanmar
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Key Data Findings
2025 Developments
Strong demand for budget products supports positive performance
Local and regional players shape a competitive and diverse category
Traditional retail remains dominant as convenience stores gain ground
Prospects and Opportunities
Product innovation and sensory appeal to drive steady growth
Social media fuels premiumisation and format experimentation
Health-conscious formulations to expand the consumer base
Category Data
Key Data Findings
2025 Developments
Local innovation offsets disruption to imported brands
URC strengthens local positioning through production and digital outreach
Traditional outlets remain dominant while convenience stores expand reach
Prospects and Opportunities
Steady growth expected through innovation and premiumisation
High-protein snack bars target niche but underserved consumers
Regulatory landscape likely to remain unchanged
Category Data
Key Data Findings
2025 Developments
Packaged ice cream sees uplift as summer impulse sales drive growth
F&N Magnolia maintains leadership with diverse formats and flavours
Traditional grocery stores dominate despite infrastructural challenges
Prospects and Opportunities
Ice cream sales projected to rise as premiumisation offsets operational hurdles
Flavour innovation boosts appeal of packaged formats
Stable regulatory outlook supports long-term investment
Category Data
Key Data Findings
2025 Developments
Strong demand supported by flavour innovation and meal-replacement appeal
Oishi maintains leadership with value-focused pack sizes; Eggy Kathy shows strong dynamism
Traditional trade dominates distribution; convenience stores gain ground
Prospects and Opportunities
Category set to benefit from habitual consumption and broader availability
Product innovation continues with launch of Myanmar’s first chicken skin snack
Stable regulatory outlook supports growth momentum
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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Why buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Snacks research and analysis database.
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