Snacks in 2025: The big picture
Retail current value sales of snacks in Kuwait are projected to rise strongly in 2025, faster than in 2024 and the review period CAGR. Retail volume sales are also expected to rise healthily in 2025, in line with 2024 and the review period CAGR. Forecast faster retail current value than volume growth reflects still significant inflation and unit price growth.
Key trends in 2025
One key trend is the rising popularity of healthier snacks amongst high-income consumers, such as nuts, seeds and trail mixes and vegetable, pulse and bread chips. High-income consumers and some upper-middle-income ones increasingly view such options as healthier snacking alternatives during the day, as their nature-based formulations and wholesome claims respond to demands for healthy, satiating foods.
Competitive Landscape
Mars Inc is set to remain the leading company within snacks in retail value terms in 2025, with a largely stable share. The confectionery giant is predominantly present in chocolate confectionery, with a portfolio of established brands like Bounty, Galaxy, Mars, Snickers and Twix in countlines and M&M's and Maltesers in chocolate pouches and bags and Galaxy Jewels in boxed assortments.
Channel developments
Hypermarkets is set to remain the leader in the distribution of snacks in 2025, with a rising retail value share. Despite snacks’ impulse factor, consumers in Kuwait are accustomed to buying their groceries from hypermarkets, followed by supermarkets and small local grocers. They tend to purchase confectionery, for example, either for their children or themselves, during weekly grocery trips. Furthermore, shopping malls, by virtue of the structure of Kuwaiti culture and the market, are the usual entertainment venues for consumers of all ages. Shopping malls house hypermarkets or supermarkets that support confectionery sales. Within this context, hypermarkets also includes government-owned and managed cooperative societies (coops), which are a primary channel in Kuwait’s grocery retailing scene, due to the government’s influence on their prices. All these grocery retailers stock the widest variety of snacks and conduct regular promotions, especially on bulk purchases.
What next for snacks?
Retail volume and value (constant 2025 prices) sales of snacks are set to see good CAGRs, although growth rates are likely to slow as the forecast period progresses.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Kuwait?
- Which are the leading brands in Snacks in Kuwait?
- How are products distributed in Snacks in Kuwait?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kuwait?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Kuwait
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Key Data Findings
2025 Developments
Confectionery’s fast growth is driven by intentional indulgence and new tastes
Mars leverages strong brand portfolio to maintain lead in confectionery
Hypermarkets lead distribution but convenience and online retailers gain traction
Prospects and Opportunities
Restrained growth forecasts as cost and value concerns remain elevated
Product innovations to secure demand for confectionery
Health and wellness to gain momentum but slowly over the forecast period
Category Data
Key Data Findings
2025 Developments
Growth is shaped by inflation and rising health and wellness consciousness
Higher company activity sustains growth trajectory
Supermarkets and hypermarkets lead as convenience retailers emerge
Prospects and Opportunities
Price rises to favour value over volume growth
Players to adjust their offerings to meet affordable quality demands and resist private label
Health and wellness consciousness to shape new product development
Category Data
Key Data Findings
2025 Developments
Ice cream harnesses impulse and indulgence trends
IFFCO Group maintains a clear lead in ice cream with a value for money brand offer
Hypermarkets’ competitive pricing and promotions win over consumers
Prospects and Opportunities
Indulgence trend and company activity to sustain ice cream’s growth
New product launches and Asian offerings to spike the demand for ice cream
Polarisation set to widen over the forecast period
Category Data
Key Data Findings
2025 Developments
Savoury snacks accentuates healthier options, affordability and variety to register robust growth
PepsiCo leads savoury snacks despite fragmentation
Cooperatives’ importance helps hypermarkets remain the leading channel
Prospects and Opportunities
Healthier choices to inform category development
Ongoing innovation to address healthier and affordable quality demands
A new taxation ecosystem for multinationals could undermine growth potential
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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Why buy this report?
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This report originates from Passport, our Snacks research and analysis database.
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