Snacks in 2025: The big picture
Value snacks of sales are maintaining robust growth in Egypt in 2025, with volume also healthy, fuelled by strong demand from local consumers. This growth is despite price increases implemented in the first quarter of the year, driven by ongoing high inflation, rising raw materials costs, and the impact of economic reforms, including fuel subsidy cuts (with a fuel price hike in April 2025 and expectations of further increases). These factors led manufacturers to raise prices by 10-15% in early 2025.
Key trends in 2025
Chocolate confectionery is experiencing a wave of innovation, mirroring global trends with exciting new flavour combinations like the popular Dubai pistachio kunafa chocolate. This trend is being embraced by both established and emerging local brands, such as Abu Auf and Moko, alongside numerous Egyptian chocolatiers like Tseppas, who are now offering these innovative creations and expanding through various retail channels. These local players are strategically leveraging attractive pricing points to appeal to consumers who have become more budget-conscious following the significant price increases in chocolate confectionery.
Competitive landscape
Chipsy For Food Industries Co SAE continues to be the overall leading company in snacks in Egypt, also being the only player with an overall double-digit share. The company produces the Chipsy, Doritos, Sunbites, and Cheetos brands, present in salty snacks, alongside offering a diverse range of pack sizes. However, the company is seeing a sub-decimal erosion of share while the player implemented modest price increases due to inflation and rising raw material costs, it is also facing increased competition from local players.
Channel developments
Small local grocers is the leading distribution channel for snacks in Egypt, with this channel also seeing growth in 2025. The success of small local grocers in the country stems from their extensive and widespread presence, reaching consumers in virtually all neighbourhoods. The impulsive nature of snacks heavily favours this broad accessibility, ensuring such products are readily available whenever a craving strikes. This widespread availability of small local grocers caters perfectly to impulse purchases, making them a crucial point of sale for snacks. Furthermore, these small grocers often stock a variety of price points and smaller, single-serve options, aligning with impulse buying habits and immediate consumption. Their familiarity within local communities and the preferred pricing points also fosters convenience for consumers seeking a quick snack fix.
What next for snacks?
Snacks is projected to maintain a positive growth trajectory over the forecast period, driven by consistent consumer demand across all categories, fuelled by factors like relative affordability, product innovation in flavours, textures, and packaging, and widespread availability through diverse retail channels, including e-commerce. Egypt's expanding and youthful population, coupled with a preference for convenient snacking options amidst its big prices increase, further supports this growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Egypt?
- Which are the leading brands in Snacks in Egypt?
- How are products distributed in Snacks in Egypt?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Egypt?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Egypt
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Egypt
KEY DATA FINDINGS
Robust value growth driven by high prices, with volume suppressed due to price sensitivity
Cadbury maintains lead thanks to wide portfolio of popular products, while Ritter is the stand-out player
Small local grocers maintain popularity, as e-commerce continues to grow
Positive sales will continue for chocolate confectionery
Ongoing innovations will further fuel growth
Will health-focussed chocolate options become the next big thing?
Gum in Egypt
KEY DATA FINDINGS
Gum shows resilience as an affordable treat
Cadbury maintains its robust lead thanks to offer of popular brands
Small local grocers maintain top popularity, while forecourt retailers see growth
Ongoing growth supported by stable demand
Further innovations in flavours expected over the forecast period
“Healthier” formulations also expected to increase over the coming years
Sugar Confectionery in Egypt
KEY DATA FINDINGS
Robust value sales supported by high unit prices, as volume also creeps back into a positive performance
El Rashidi El Mizan Confectionery leads thanks to its popular halva offerings
Food/drink/tobacco specialists remain the most popular for sugar confectionery
Positive sales set to continue, supported by stable baseline demand and stabilisation in prices
On ongoing influx of new flavours and formats expected
Budget-friendly options will remain popular over the forecast period
Ice Cream in Egypt
KEY DATA FINDINGS
Ice cream maintains a positive performance, despite price increases
Froneri maintains its lead thanks to portfolio of leading brands and constant innovation
Small local grocers remain the most popular outlets for ice cream, while hypermarkets benefit from large freezer capacity
Ongoing growth for ice cream, thanks to baseline demand and consumer desire for new flavours and formats
Ongoing innovations expected, in both flavours and formats
Affordability will remain key for many consumers, triggering adaptations in bulk ice cream
Savoury Snacks in Egypt
KEY DATA FINDINGS
Savoury snacks maintain resilience in the face of economic challenges
Chipsy maintains lead in savoury snacks as well as snacks as a whole in Egypt
Small local grocers remain best-placed for consumers seeking savoury snacks
A positive trajectory for savoury snacks, thanks to popularity, accessibility, and affordability
Innovations in “healthier” variants in salty snacks expected
Exports on the rise due to attractive pricing dynamics
Sweet Biscuits, Snack Bars and Fruit Snacks in Egypt
KEY DATA FINDINGS
Sweet biscuits lead robust growth across the category
Ocean Foods maintains lead thanks to ongoing popularity of its Lambada wafers
Small local grocers remain popular for sweet biscuits, snack bars, and fruit snacks
Ongoing sales expected thanks to sweet biscuits offering affordable treats for a wide range of consumers
Protein bars set to gain in popularity over the forecast period
Fruit snacks suffer from high prices
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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