Snacks in 2025: The big picture
The country’s GDP is expected to climb 3.6% in 2025, placing the country among the strongest economies in the region. In this regard, the World Bank (WB) updated its global economic projections and placed Paraguay as the second fastest-growing economy in 2025, behind Argentina. Consequently, income levels are rising and living standards are improving once more, resulting in further expansion of the middle class and a further erosion of poverty.
Key trends in 2025
Despite the warm climate, ice cream is not a popular choice of snack in Paraguay. Nevertheless, ice cream is set to register the strongest performance in snacks in 2025. The expanding base of middle- and upper-income consumers has helped to boost demand over the review period, as have significant investments of ice cream players in product variety, the expansion of freezers in convenience stores, and the opening of several new ice cream retailers. Impulse ice cream, which is mostly sold in convenience stores and kiosks, is likely to make the most progress fuelled by the resounding expansion of the convenience store chain, Biggie. In 2024, the company had achieved a chain of 230 stores, with 30 openings along during the year. Biggie has a strong presence in the ice cream business, surpassing both modern grocery retailers and small local grocers in terms of outlets. Moreover, unpackaged ice cream sales will perform well thanks to the growing proliferation of ice cream retailers.
Competitive Landscape
Arcor is the leading snacks company in Paraguay thanks to its solid position in confectionery. The company remains a key player in sugar confectionery, being one of the world’s leading producers. The company offers a wide portfolio such as pastilles, chewing gum, bubble gum, gummies, jellies, chews and medicated confectionery. Arcorpar also plays a key role in developing new acid flavours and formats in gummies with its Mogul brand, while in chocolate confectionery it competes across all categories with a value-price positioning, which favours a massive scale of operations. The company is also performing well in sweet biscuits with its Tortuguita brand, as well as Saladix in savoury biscuits, while the company leads in snack bars with Cereal Mix.
Channel developments
Snacks sales are mostly driven by small local grocers, (despensas) where confectionery is often bought for on-the-go consumption. These outlets have wide distribution in urban centres as well as in the interior of the country. Most of the population visit small local grocers to buy daily supplies. Most small local grocers buy their supplies from outdoor markets and remain important because they offer goods on credit to customers who are known to them. Consumers who buy snacks in convenience stores, on the other hand, tend to acquire mid-priced or even premium brands.
What next for snacks?
Ongoing strong GDP growth over the early years of the forecast period, together with low inflation rates, will play a key role in the consumption of snacks over the forecast period. Purchasing power and employment are set to rise while increased urbanisation should enable more of the population to afford products beyond their primary necessities.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Paraguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Paraguay?
- Which are the leading brands in Snacks in Paraguay?
- How are products distributed in Snacks in Paraguay?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Paraguay?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Paraguay
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Key Data Findings
2025 Developments
Confectionery boosted by impulse indulgence
Arcorpar leads although Nestlé Paraguay gains ground through product innovation
Ongoing share contraction of small local grocers as modern retailers benefit from frequent discounting and outlet expansion
Prospects and Opportunities
Forecast period growth of confectionery though chocolate confectionery hampered by higher cocoa prices
Health and wellness trend induces confectionery players to reduce the sugar content in their products and launch sugar-free options
Omnichannel integration intensifies customer engagement
Category Data
Key Data Findings
2025 Developments
Category sales on the rise driven by the popularity of sweet biscuits
Ancla leads despite losing ground to Nestlé Paraguay and its new product development
The impulse nature of sweet biscuits, snack bars and fruit snacks proves beneficial to small local grocers
Prospects and Opportunities
Forecast period sales growth of sweet biscuits, snack bars and fruit snacks as illegal sales decline
The availability of sugar free and free from gluten sweet biscuits increases over the forecast period
Snack bars continues to be hampered by negative consumer perceptions
Category Data
Key Data Findings
2025 Developments
Rocketing ice cream sales driven by major investments in freezers
Amandau leads with a strong presence in both retail and unpackaged ice cream sales
Supermarkets remains the leading channel driven by a discounting policy and a wide array of brand options
Prospects and Opportunities
Sales continue growing fuelled by an increasingly competitive marketplace
Innovation widens the consumer base and develops new consumption occasions
Consumers’ quest for healthier options impact ice cream over the forecast period
Category Data
Key Data Findings
2025 Developments
Moderate sales growth due to the somewhat mature profile of savoury snacks
National player Indel leads with its popular Mazzei brand line followed by Vertex with Jet
The outright lead of small local grocers is being challenged by supermarkets and retail e-commerce
Prospects and Opportunities
Forecast period sales grow benefited by a lower rate of illegal sales
Savoury snacks sales fuelled by lower prices and subsequent wider consumer base
Healthy habits fuel consumption of free from gluten savoury biscuits as well as nut, seeds and trail mixes
Category Data
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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