Snacks in 2025: The big picture
Snacks continued to perform well in current value terms in Slovakia in 2025, with growth primarily driven by rising unit prices amid consumers’ ongoing reluctance to increase discretionary spending. Faced with elevated commodity prices - particularly for ingredients like cocoa - and rising production costs, manufacturers were forced to pass these increases on to retail prices. Despite economic pressures, a touch of indulgence is important to Slovak consumers, with snacks serving as a small pleasure after a hard day or to celebrate a good one. Many consumers opted to buy snacks during price promotions and discounts, leading to strong price competition and frequent special offers, which helped sustain demand in 2025.
Key trends in 2025
New exotic flavours and travelling tastes were gaining popularity among Slovak consumers in 2025. Dubai chocolate, with a traditional Middle Eastern flavour, was introduced with strong marketing in the second half of 2024 and continued to do very well in 2025. Slovak consumers are eager to explore new taste experiences and in the coming years, there will be increased efforts to introduce confectionery from different parts of the world.
Competitive Landscape
Mondelez Slovakia as was the leading company within snacks overall in Slovakia in 2025. The company produces the Milka, Opavia and Oreo brands, and is present in all major snacks categories. Competition in the market remained intense in 2025; however, Mondelez managed to successfully defend its position. Price sensitivity, significant changes in commodity prices and strong price competition were just a few of the issues that required action. Active marketing support, price promotions and maximising production efficiency was crucial to success in the Slovak market.
Channel developments
In 2025, supermarkets successfully defended their leading distribution position, despite being increasingly challenged by discounters and e-commerce. Frequent price discounts and promotional activities played a crucial role in attracting consumers to buy snacks, particularly as unit prices continued to rise and Slovak consumers saw only a modest recovery in purchasing power. Supermarkets remain popular thanks to their wide product assortments, competitive pricing, and an overall satisfying shopping experience.
What next for snacks?
Value sales of snacks in Slovakia are expected to continue rising over the forecast period. Premiumisation is set to become a key trend, driven by improving disposable incomes and growing consumer confidence. This will boost demand for healthier snacks made with high-quality ingredients, free from artificial additives, and offering added value through health benefits, ethical sourcing, or environmentally sustainable practices.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Slovakia?
- Which are the leading brands in Snacks in Slovakia?
- How are products distributed in Snacks in Slovakia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Slovakia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Slovakia
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Slovakia
KEY DATA FINDINGS
Soaring cocoa prices drive value growth in 2025
Nestlé defends its leading position with promotional activity and strong brand awareness
Discounters take the lead in 2025
Rising premiumisation trend
Increasing popularity of new, indulgent flavours
Growing importance of functionality, improved nutritional profiles, and sustainable sourcing
Gum in Slovakia
KEY DATA FINDINGS
Value growth supported by price inflation
Mars SR dominates
Convenience stores continue to lead despite rising competition
Rising disposable incomes to support increased spending on small indulgences
Natural, resin-based chewing gum gaining traction
Rising demand for functional products
Sugar Confectionery in Slovakia
KEY DATA FINDINGS
Price-sensitive consumers shift from chocolate to sugar confectionery
Leader Nestlé Slovensko sro faces rising competition
Discounters strengthen their position in 2025
Influence of price inflation and strengthening competition from chocolate confectionery
Health-conscious consumers willing to pay a premium for healthier products
“Healthier” sweeteners to gain favour
Ice Cream in Slovakia
KEY DATA FINDINGS
Ice cream benefits from consumer shift from more expensive categories
Unilever Slovensko spol sro’s lead attributable to strong marketing support and frequent discounts
Discounters offer frequent price promotions and a broad selection of private label products
Growth driven by inflation and premiumisation
Rising demand for higher-quality and healthier products
Sugar tax extension could impact consumption
Savoury Snacks in Slovakia
KEY DATA FINDINGS
Value growth driven by rising prices
Leading Intersnack Slovensko as enjoys strong consumer loyalty
Supermarkets lead, offering well-known brands and broad private label ranges
Innovation and marketing support essential for future success
Rising interest in private label
Manufacturers under pressure to adapt their product portfolios to meet rising demand for healthier snacking options
Sweet Biscuits, Snack Bars and Fruit Snacks in Slovakia
KEY DATA FINDINGS
Soaring price of chocolate confectionery and potato chips benefits sales
IDC Holding acquired by Valeo Foods
Dynamic discounters attract consumers with strong price discounts
Evolving landscape
Sustainability matters
Rising demand for better-for-you snacking options
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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