Snacks in 2025: The big picture
Snacks in 2025 is set to post strong value growth in Israel, driven primarily by significant price increases during 2024 and 2025. For the past three years, the local food market has been affected by substantial price hikes from major suppliers, impacting all food categories, including snacks. In January 2025, further pressure was added as utility costs rose and VAT increased from 17% to 18%. Suppliers responded by raising product prices, even beyond the rate of inflation. A key factor contributing to this was the rising cost of cocoa, which had a notable impact on segments such as chocolate confectionery, sweet biscuits, and ice cream.
Key trends in 2025
In 2024, Israel’s GDP grew by just 1%, driven primarily by a spike in military spending. The ongoing Israel-Hamas war has had a significant negative impact on both investment and exports, as many foreign investors have chosen to delay activity until the geopolitical situation stabilises. As a result, GDP growth in 2024 was 1.8 percentage points lower than in 2023. Inflation remained persistently high, reaching 3.2% in December 2024 and rising further to 3.8% in January 2025, above the government's target range of 1–3%. In response, the Bank of Israel has held interest rates steady at 4.5% throughout early 2025, opting not to reduce rates despite sluggish economic growth. Inflation is expected to remain elevated in the first half of 2025, driven by tax increases, rising consumer prices, and higher utility costs. However, the government anticipates a gradual slowdown in inflation during the second half of the year. The Bank of Israel has forecast GDP growth of 4% for 2025 and 4.5% for 2026, based on an uptick in economic activity in Q4 2024 and the assumption that ceasefires in both the north and south will hold. However, these projections remain highly uncertain. As of April 2025, renewed hostilities have broken the ceasefire, casting doubt on economic stability and the accuracy of forward-looking estimates.
Competitive Landscape
Strauss Group Ltd remains the leading player in Israel’s snacks market in 2025, set to further strengthen its market share. This uplift in share will lead Strauss Group Ltd to be the most dynamic company in 2025. The company offers a broad portfolio of snack brands, spanning multiple categories. Local consumers continue to favour its domestically produced products and familiar flavours, with popular brands including leading brand Elite chocolate, Doritos, Pro, and Must.
Channel developments
Discounters remain the leading distribution channel within snacks in 2025. The continued rising cost of living, and rising debt from the Israel-Hamas war, coupled with political and economic uncertainty, has led local consumers to look for ways to save money. This has supported a continual increase in sales at discounters, including strong growth in 2025, as locals are able to purchase the products they like typically at a lower price than other retailers.
What next for snacks?
Value sales of snacks in Israel are expected to rise over the forecast period, driven by a combination of continued price increases and strong demand for comfort and indulgent products. In 2026, rising taxes and ongoing economic challenges, exacerbated by the country's high debt due to the Israel-Hamas war, are set to keep prices elevated. As a result, consumers are likely to remain price-sensitive while continuing to seek emotional relief through premium and comfort snack products. Elections anticipated in 2026, combined with growing political instability and social tensions, are expected to sustain high levels of stress across the population. This is likely to fuel further demand for comfort foods. Nostalgia-based launches and extensions of popular local brands are forecast to perform well, as they have proven successful in recent years.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Israel?
- Which are the leading brands in Snacks in Israel?
- How are products distributed in Snacks in Israel?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Israel?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Israel
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Israel
KEY DATA FINDINGS
Chocolate confectionery records double-digit value growth, bolstered by demand for comfort
Strauss Group Ltd leads chocolate confectionary while being the most dynamic player in 2025
The rising cost of living leads discounters to be the leading retail channel for chocolate confectionery
Continued price rises are set to support ongoing value growth for chocolate confectionery
Innovation is set to focus on premiumisation and nostalgic flavours
Health and wellness trends are anticipated to recover over the forecast period
Gum in Israel
KEY DATA FINDINGS
Gum records value growth as chewing gum outpaces sales of bubble gum
Mars Multisales Israel Ltd retains its lead while Strauss Group Ltd gains ground through bubble gum sales
Discounters lead gum distribution as retail e-commerce gains momentum in 2025
Gum is set to face slower growth as bubble gum declines and price rises ease
Products offering added or functional benefits may emerge over the forecast period
Sugar-free gum is expected to show the fastest growth, supported by health trends
Sugar Confectionery in Israel
KEY DATA FINDINGS
Comfort-driven demand and price rises fuel value growth in sugar confectionery
Leiman Schlussel maintains its lead while Chocotrade records solid value growth
The share of discounters grows as locals consumers seek lower price points
Slower growth expected for sugar confectionery over the forecast period
Ice cream parlours increase awareness of sugar confectionery used as toppings
Organic halva products are expected to drive growth across the forecast period
Ice Cream in Israel
KEY DATA FINDINGS
Price driven growth and indulgence trends support ice cream sales in 2025
Unilever Israel Ltd retains its lead with a focus on launches and innovation
Discounters continue to lead the market as local consumers seek lower price points
Strong growth is anticipated as plant-based ice cream boosts sales
Premium and plant-based ice cream is set to drive growth through innovation and expansion
Social media is expected to influence ice cream trends and sales
Savoury Snacks in Israel
KEY DATA FINDINGS
Comfort eating and product launches support growth in savoury snacks in 2025
Osem Food Industries Ltd improves its lead while focusing on new product launches
Discounters lead while forecourt retailers rebound, becoming a key ice cream distribution channel
Savoury snacks is set for steady growth, led by healthier alternatives
Brand led innovation and limited editions will drive growth in savoury snacks
Strauss introduces accessible packaging, and other players may follow suit
Sweet Biscuits, Snack Bars and Fruit Snacks in Israel
KEY DATA FINDINGS
Rising prices and health trends drive growth in sweet biscuits, snack bars and fruit snacks
Leiman Schlussel maintains its lead as Tnuva drives growth with protein/energy bar Go
Discounters lead sales while convenience stores drive growth in 2025
Stable volume but slowing value growth is anticipated for the forecast period
Innovation is expected to focus on premiumisation and indulgence
Health, wellness and the high protein trend is set to support ongoing growth
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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