Snacks in 2025: The big picture
In recent years, Ghana has struggled with a considerable upsurge in inflation rates. This has had a dramatic impact on the cost of living, increased overhead expenditure for companies and intensified the government’s cost of borrowing. However, Ghana’s snacks market continues to grow in a dynamic way, driven by urbanisation, affordability, health trends, and increasing distribution efficiency. While traditional retail remains dominant, modern grocery retailers and retail e-commerce are expanding, reshaping the market’s accessibility and consumer engagement
Key trends in 2025
Given the level of inflation in the country, consumers are currently not focused on the quality of the products they consume but instead are more interested in product prices and their affordability. Established brands are losing out to competitors which are able to offer lower prices, even when those products are characterised by lower quality. Given that price has become paramount for consumers, the market has become extremely competitive.
Competitive Landscape
The leading company in snacks in Ghana in 2025 is expected to be Fan Milk. The company is present in ice cream with its FanYogo, FanIce and FanChoco brand lines. Impulse ice cream is consumed by all income levels nationwide especially brands by Fan Milk. Although a luxury offering, most people consume these on the go, as the temperature is regularly high. Increased access to these products, especially via street vendors, affordability (single portion) and innovations such as new flavours, particularly from the FanYogo brand, continued to drive sales in the review period.
Channel developments
Small local grocers remains by far the leading channel for snacks in the country. This is due to the convenience these outlets offer and their widespread presence in most neighbourhoods. Consumers can purchase small quantities of snacks that suit their budget from these retailers.
What next for snacks?
Sales of snacks are set to rise over the forecast period. Consumer preference for smaller pack sizes of snacks due to their lower pricing will bring innovation in manufacturing. Brands are already offering different sizes of categories and this trend is expected to continue into the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Ghana report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Ghana?
- Which are the leading brands in Snacks in Ghana?
- How are products distributed in Snacks in Ghana?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ghana?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Ghana
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
Key Data Findings
2025 Developments
Inflation and exchange rate fluctuations affect the price of confectionery encouraging consumers to reduce their volume purchases
Cocao Processing Company retains its strong lead in confectionery despite a decline in its share
Small local grocers remains the outright leading channel for confectionery
Prospects and Opportunities
Moderate growth of confectionery over the forecast period as inflation subdues sales
Local players develop affordable options and extend their distribution networks, while modern grocery retailers also expand
Rising health consciousness stimulates development of better for your products
Category Data
Key Data Findings
2025 Developments
Value sales rise at a moderate rate as consumers increasingly embrace better-priced local offerings
Equator Foods Gh Ltd retains a strong lead in sweet biscuits, snack bars and fruit snacks
Small local grocers remains by far the leading channel for sweet biscuits, snack bars and fruit snacks
Prospects and Opportunities
Moderate forecast period growth of sweet biscuits, snack bars and fruit snacks
Growing demand for convenience boosts opportunities through retail e-commerce
The popularity of products with healthier ingredients is on the rise
Category Data
Key Data Findings
2025 Developments
Solid growth of ice cream in 2025 as demand rises for more premium offerings
Fan Milk retains the lead thanks to continuous innovation, an extensive network and its understanding of local tastes and preferences
Direct sales via standalone ice cream outlets remains a popular distribution channel for ice cream
Prospects and Opportunities
Forecast period growth of ice cream is based on low prices and flavour innovations
Growing popularity of quick commerce widens accessibility to ice cream
Growing health consciousness and increasing incidence of lactose intolerance drive demand for dairy-free ice cream
Category Data
Key Data Findings
2025 Developments
Strong growth of savoury snacks with potential for further expansion
Nutrifoods leads savoury biscuits followed by Equator Foods
Small local grocers remains the go-to channel for savoury snacks
Prospects and Opportunities
Modest forecast period growth dampened by inflation as consumers switch to local or unpackaged variants
Retail e-commerce develops as more retailers go online and develop omnichannels
Healthier eating trend promotes demand for low fat and low sodiium savoury snacks
Category Data
The following categories and subcategories are included:
Snacks
-
-
- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
-
- Bubble Gum
- Chewing Gum
-
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
-
-
- Frozen Yoghurt
-
- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
-
-
- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
-
- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
-
-
- Nuts, Seeds and Trail Mixes
-
- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
-
-
- Dried Fruit
- Processed Fruit Snacks
-
- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
-
- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
-
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Snacks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!