Snacks in 2025: The big picture
Uzbekistan's snacks market is expected to deliver a strong performance in both volume and current value terms in 2025, driven by the growing trend towards mindful indulgence, This has had a significant impact on demand, as consumers increasingly reach for small snacks to treat themselves on a daily basis. In response, brands are introducing new flavours and formats designed to spark curiosity and cater to impulse buying.
Key trends in 2025
Manufacturers are increasingly incorporating locally inspired flavours and cultural preferences into established international snack brands, creating unique products that appeal to a wide range of consumers. This strategy not helps players to strengthen their connections with local communities but also opens doors to underserved and emerging markets across the region. For example, PepsiCo expanded its regional footprint through a localised product line under the Khrusteam brand, featuring flavours such as Kaimaq, Ketchup, and Tandyr. These flavours are carefully tailored to appeal to consumers outside major urban centres, helping to foster stronger brand loyalty in regional areas.
Competitive landscape
Murot Chokolate SP OOO (Murot) is leading company within snacks in Uzbekistan, although the market remains highly fragmented. The company is best known for its Krember brand, which is present in the chocolate and sugar confectionery, as well as sweet biscuits. Murot benefits from widespread distribution, affordable pricing, and products tailored to local tastes. Moreover, the company has built a strong presence across both traditional outlets - such as small local grocers and open markets - and modern retail, particularly supermarkets, which continue to show strong momentum.
Channel developments
Small local grocers remains the leading distribution channel for snacks in Uzbekistan. These outlets are widely accessible, especially in residential neighbourhoods and rural areas, making them a convenient choice for both impulse and routine purchases. Their dominance is also supported by a strong consumer preference for buying in smaller quantities and on a frequent basis a behaviour shaped by limited household storage and modest daily budgets.
What next for snacks?
Over the forecast period, the snacks market in Uzbekistan is expected to continue its steady growth trajectory in both volume and value (at constant 2025 prices) terms, driven by changing consumer lifestyles, a rising youthful population and gradual increases in disposable incomes. While many categories are somewhat mature, emerging categories like processed fruit snacks will experience dynamic growth in the coming years due to rising health-consciousness and consumer demand for convenient, nutritious snack alternatives. Premium biscuits are also set to perform well, indicating a rising appetite for convenient, affordable indulgences.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Uzbekistan?
- Which are the leading brands in Snacks in Uzbekistan?
- How are products distributed in Snacks in Uzbekistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Uzbekistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Uzbekistan
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Uzbekistan
KEY DATA FINDINGS
Chocolate confectionery registers healthy growth, with chocolate with toys leading the way
Konti-Rus ZAO leads highly fragmented market
Small local grocers continue to lead sales, but modern channels gain traction
Chocolate confectionery to retain its upward momentum
Manufacturing moves towards modernisation and automation
Health-positioned chocolate confectionery will still struggle to gain ground
Gum in Uzbekistan
KEY DATA FINDINGS
Buoyant performance in 2025
Wrigley’s Orbit continues to hold sway, while Big Babol sees dynamic growth
Small local grocers lead gum distribution while supermarkets show dynamism in urban areas
Gum sales projected to show strong growth
Innovation will focus on more indulgent flavours
Sustainability initiatives create new opportunities for eco-friendly brands
Sugar Confectionery in Uzbekistan
KEY DATA FINDINGS
Gummies and jellies drives growth
Konti-Rus ZAO sees rapid expansion
Small local grocers retain their lead while supermarkets gain ground
Uzbekistan’s sugar confectionery market is poised for continued strong growth
Ulker expands its presence in central Asia with new distribution hub in Uzbekistan
Sugar confectionery to emerge as key economic growth driver, thanks to new supportive measures
Ice Cream in Uzbekistan
KEY DATA FINDINGS
Slowdown in volume growth amid seasonal challenges
Shin-lain TOO leads Uzbekistan’s ice cream market
Distribution landscape evolves with modern retail gaining traction
Greater emphasis on quality and innovation to drive demand for single-serve dairy ice cream
Domestic producers innovate with smaller formats
Gradual shift towards international compliance
Savoury Snacks in Uzbekistan
KEY DATA FINDINGS
Savoury biscuits leads growth
Players invest in locally popular flavours
Small local grocers remain dominant, but supermarkets gain momentum
Savoury snacks will benefit from urban lifestyles and growing number of snack occasions
Local players push new flavours and formats in bid to challenge larger competitors
Health-focused snacking set to take root among local consumers
Sweet Biscuits, Snack Bars and Fruit Snacks in Uzbekistan
KEY DATA FINDINGS
Growing demand for healthier fruit snacks attracts new market entrants
Murot Chokolate leads competitive landscape
Retail landscape sees further diversification
Steady growth expected, with processed fruit snacks leading the way
Product innovation will be accelerated by manufacturing advancements
Health-oriented snacking to gain momentum
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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