Value sales of snacks in Sri Lanka rose in 2025. Lifestyle changes, product format innovation, and increased consumer interest in both decadent and practical snacking all contributed to the snacks market's overall performance. Global brands entering new countries and emerging markets demonstrated increased demand for easily accessible, delicious, and convenient snack options, providing significant momentum. Additionally, the industry profited from changing eating patterns, as snacks progressively took the place of complete meals, particularly among younger populations and busy metropolitan consumers. Consumers looking for both fun and purpose in their purchases responded favourably to emerging trends like plant-based formulations, flavours influenced by culture, and packaging that prioritises sustainability. Furthermore, viral advertising and digital interaction were crucial in promoting new product releases and brand experiences, increasing the category's vibrancy.
As health-conscious consumers looked for snacks with clean labels, plant-based ingredients, and added health benefits such as protein, fibre, or probiotics, functional and natural snacks gained popularity. Growing awareness of wellbeing, particularly in the post-pandemic context where immunity and gut health were priorities, hastened this shift. In response, businesses came out with novel fruit-based snacks, legumes, seeds, and ancient grains that not only satisfied consumers' palates but also complemented their health objectives. This trend also helped firms stand out in a crowded market by offering seemingly healthier alternatives to conventional high-fat or high-sodium products.
Ceylon Biscuits Ltd retained its leadership in Sri Lanka’s snacks market in 2025, leveraging its strong presence in sweet biscuits, snack bars and fruit snacks, and savoury snacks. Its continued dominance can be attributed to deep market penetration, widespread consumer trust in its flagship Munchee brand, and an extensive distribution network that spans both urban and rural regions. The company’s consistent introduction of flavour innovations and affordable product formats helped maintain relevance across demographics. Local sourcing, recognisable branding, and competitive pricing further supported its leading position in a competitive and increasingly health-conscious market.
In terms of snack distribution, supermarkets and hypermarkets ranked first overall in 2025, and their value share increased over the course of the year. These stores were a favourite with snack consumers because they provided a large selection, affordable prices, and special offers. Broad customer appeal was guaranteed by their capacity to carry both local and international brands, including private labels. Impulsive purchases were promoted by in-store displays and cross-promotions with beverages or prepared meals. In order to meet changing consumer expectations, supermarkets also improved the shopping experience by prominently displaying healthier and environmentally friendly snack options.
Value sales of snacks are set to rise over the forecast period. Stronger brand innovation, broader distribution, and a greater variety of products are anticipated to propel growth. Although snack categories are mature in many regions, they are still being driven by increased consumption situations, flavour innovation, and dynamic product releases. Demand will also be influenced by growing consumer knowledge, especially in relation to sustainability and health. Both expensive, decadent snacks and more affordable products will coexist in the market as premiumisation and affordability trends continue to grow. Additionally, smaller, local retail formats and increased availability through digital platforms will help growth.
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