Snacks in 2025: The big picture
Overall, it is expected to be a positive picture for snacks in Azerbaijan in 2025, with both healthy current value and moderate volume growth. Continuing population growth, the expansion of modern grocery retailers, and consumers leading increasingly busy lives, all support increasing value sales of snacks, including on-the-go offerings. As such, new brands continue to launch and there is constant innovation.
Key trends in 2025
Though it is a gloomy picture for chocolate confectionery, as mentioned above, it is not all doom and gloom. In line with global trends, Dubai chocolate is becoming increasingly popular, despite its hefty price tag. Leading brands in this space are mainly Turkish, such as Ulker.
Competitive Landscape
NANT MMC, a distributor of Russian brands, continues to lead the competitive landscape. It has a wide range of offerings in chocolate and sugar confectionery, and in sweet biscuits, with brands including the leading chocolate confectionery brand Rot Front, as well as brands Krasny Oktyabr, Konti, Korovka. High quality standards, strong brands, and a well-executed marketing strategy continue to support NANT’s success.
Channel developments
Small local grocers continue to lead the competitive landscape, accounting for over half of value sales, and the channel is particularly strong in on-the-go snacking, such as chocolate tablets and gum. However, the channel has lost considerable value share over the review period, as modern grocery retailers, and in particular supermarkets, continue to open outlets across Azerbaijan and steal value share. Consumers appreciate the large ranges available in modern grocery retailers and the regular promotions. In 2025, forecourt retailers are expected to gain the most value share, though from a low base. Their growth is supported by a wide selection of affordable, convenient, and impulse-driven treats that provide a quick energy boost for travellers. While value sales through e-commerce continues to be very low, it is expected to register healthy value growth in 2025, as the online infrastructure continues to improve in terms of payments and logistic, and with numerous online websites and marketplaces now available to local consumers.
What next for snacks?
Snacks will register further constant value and volume growth over the forecast period, partly supported by continuing population growth. In addition, the ongoing expansion of modern grocery retailers will increase accessibility and will also drive competition. Consumers’ busier lives will also support the continuing growth of on-the-go snacking.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Azerbaijan?
- Which are the leading brands in Snacks in Azerbaijan?
- How are products distributed in Snacks in Azerbaijan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Azerbaijan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Azerbaijan
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Azerbaijan
KEY DATA FINDINGS
Rising prices dampen volume sales
NANT’s affordable offerings support volume sales
Supermarkets closing the gap on small local grocers
Marginal volume growth over forecast period
Tablets register highest volume growth
Increasing demand for chocolate confectionery with a healthier positioning
Gum in Azerbaijan
KEY DATA FINDINGS
Increasing distribution supports growth
Mars continues to dominate
Hypermarkets gain most value share
Continuing population growth supports value sales
Sugar-free chewing gum fuels growth
Increasing messaging around sustainability
Sugar Confectionery in Azerbaijan
KEY DATA FINDINGS
Affordability of sugar confectionery supports value sales
United Brands holds on to top spot, supported by wide range of brands
Forecourt retailers gain most value share
Continuing expansion of modern grocery retailers boosts value sales
Techology increasingly important to drive efficiencies
More focus on healthier positioning
Ice Cream in Azerbaijan
KEY DATA FINDINGS
Single portion ice cream registers highest value growth
Local companies have large foothold
Hypermarkets gain most value share
Longer, hotter summers support value growth
Packaging key area of focus
Plant-based ice cream still niche, though registers some growth
Savoury Snacks in Azerbaijan
KEY DATA FINDINGS
Savoury snacks star performer in 2025
Frito Lay pips Ramse to gain top spot
Modern grocery retailers continue to gain value share
Rosy outlook over forecast period
Increasing demand for savoury snacks with a healthier positioning
Stricter labelling requirements
Sweet Biscuits, Snack Bars and Fruit Snacks in Azerbaijan
KEY DATA FINDINGS
Cereal bars register highest value growth, due to healthier positioning
Local companies continue to dominate
Supermarkets lead distribution
Continuing population growth supports value sales
Products with functional ingredients see growth area over forecast period
Increasing production efficiencies ensure local players remain competitive
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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