Snacks in 2025: The big picture
With domestic inflation still soaring due to the weakness of the lira following more than a decade of unorthodox monetary policy, snacks in Turkey is poised to register another high double-digit increase in current value sales in 2025. Inflationary pressures have recently eased somewhat, however, hence the rate should be well down on 2024. Retail volume growth is also set to slow, albeit more moderately, as the erosion of purchasing power continues to encourage consumers to rein in discretionary spending. Nonetheless, demand remains robust on the whole, in that all categories are expected to expand in volume terms over the entire year.
Key trends in 2025
Rising health-consciousness in Turkey continues to have a major bearing on purchasing decisions across snacks in 2025. Most notably, more people are migrating to products with lower levels of sugar, fat and salt as they become better informed about how being overweight or obese can put them at greater risk of developing many serious illnesses. Consumers are also showing growing interest in clean label varieties that primarily comprise natural ingredients and contain fewer or no artificial flavours, colours and preservatives, including vegan, organic and gluten free options. Similarly, demand for snacks that are inherently rich in or fortified with vitamins, minerals, fibre, protein and other essential nutrients is increasing. Producers in all categories are responding to these shifting preferences by launching new healthy alternatives and reformulating established ranges to give them a more wholesome image.
Competitive Landscape
Pladis Ltd has maintained its leadership in snacks in Turkey in value terms in 2025. Offering a vast selection of products under its heavily advertised and widely distributed Ülker brand, the company continues to occupy the top position in chocolate confectionery and sweet biscuits. It is also a prominent competitor in gum, sugar confectionery and savoury snacks. Unilever San ve Tic Türk AS remains the second leading player due to its dominance in ice cream, where its Algida, Cornetto, Carte d'Or and Magnum brands are available in a broad array of flavours and formats.
Channel developments
Discounters has remained the most important distribution channel within snacks in Turkey in value terms in 2025, and is anticipated to record the largest gain in its share of total sales from 2024. With the rapidly rising cost of living straining household budgets, these types of retailers are increasingly winning over shoppers due to their offer of wide assortments of branded and private label products at comparatively low prices and frequent promotional deals. Trade in the channel also continues to be buoyed by the expansion of store networks in urban and rural areas by leading chains such as BIM, A101 and SOK.
What next for snacks?
Snacks in Turkey is expected to post steady growth in retail volume and current value terms throughout the forecast period. While high inflation is likely to persist for the foreseeable future, most people will remain inclined to perceive these items as a minor indulgence at a time when they are having to forgo more expensive discretionary goods and services. Moreover, the impact of the cost-of-living crisis will continue to be mitigated by the growing availability of decent quality private label lines and increased opportunities for price-based promotional activity as inflationary pressures gradually recede. The country’s expanding population and relatively young demographic profile will also help to maintain stable demand, as will deeply ingrained consumption habits and the ongoing evolution of the at-home and on-the-go snacking trends. Sales will be further buoyed by high levels of innovation and flavour diversification, aggressive marketing campaigns and improvements in the distribution of various brands and product types.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Turkey?
- Which are the leading brands in Snacks in Turkey?
- How are products distributed in Snacks in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Turkey
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Turkey
KEY DATA FINDINGS
Demand remains fairly resilient despite steep price hikes
Pladis Ltd maintains substantial overall lead in 2025
Discounters still the most important distribution channel
Pricing pressures expected to remain elevated
Interest in health-oriented products set to continue rising
Short-lived Dubai chocolate craze highlights risks of premiumisation
Gum in Turkey
KEY DATA FINDINGS
Low unit prices and traditional consumption habits support stable demand
Kent continues to lead gum
Discounters remains the top distribution channel
Steady growth in retail volume and current value sales projected for gum
Interest in chewing gum with functional benefits set to remain strong
Gum producers will continue working to minimise their environmental impact
Sugar Confectionery in Turkey
KEY DATA FINDINGS
Demand holds up well amidst ongoing economic challenges
Kent Gida Maddeleri continues to lead sugar confectionery
Distribution remains heavily concentrated in discounters and supermarkets
Young population and ingrained consumption habits will continue to lift demand
Health concerns expected to gain influence over consumer choices and innovation
Packaging set to remain a focal point for sustainability initiatives
Ice Cream in Turkey
KEY DATA FINDINGS
Ice cream continues to expand at an impressive pace in volume and value terms
Unilever retains a dominant position in the impulse and take-home categories
Discounters remains the most important distribution channel
Demand set to remain robust despite stubbornly high inflation
Health-oriented products will continue to gain popularity
Unilever likely to remain to the fore in pursuing sustainability initiatives
Savoury Snacks in Turkey
KEY DATA FINDINGS
Increase in at-home snacking occasions favours savoury snacks
Tadim extends overall lead as demand for healthier snacks continues to rise
Discounters remains the leading distribution channel
Outlook for savoury snacks is broadly favourable
Competitive strategies will remain focused on younger consumers
Health-oriented products expected to feature prominently among new launches
Sweet Biscuits, Snack Bars and Fruit Snacks in Turkey
KEY DATA FINDINGS
Home snacking trend and rising health awareness help to boost sales
Pladis retains overall lead in value terms
Discounters and supermarkets remain the top distribution channels
Overall demand expected to remain stable
Health and wellness trend will continue to gain momentum
Gluten free varieties set to become more widely available and popular
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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