Snacks in 2025: The big picture
In 2025, value sales of snacks in Peru are set to rise significantly, driven by a marked increase in volume consumption. Unlike previous years, where rising prices constrained volume growth, the average price variation in 2025 has remained modest, enabling greater accessibility and broader consumer uptake.
Key trends in 2025
A key factor supporting snacks in 2025 is innovation, which helps to drive impulse purchases. Consumers often seek out attractive new items to try and incorporate into their routines. Consequently, various market players have continuously developed and launched new snacks. There are two notable trends in this area. For products aimed at satisfying cravings and providing indulgence, innovations focus on new flavors, presentations, or packaging. These snacks typically contain high levels of sugar, sodium, or saturated fat, as consumers crave new sensations and experiences. This trend is especially prominent in chocolate confectionery, sugar confectionery, sweet biscuits, and salty snacks.
Competitive Landscape
Nestlé Perú SA is the leading company in snacks in 2025, producing the D'Onofrio, Sublime, Morochas, Doré, Princesa, Beso de Mosa, Lentejitas and Cocosette brands. Consequently, the player has a presence in single-portion dairy ice cream, single-portion water ice cream, take-home dairy ice cream, take-home water ice cream, chocolate-coated biscuits, chocolate pouches and bags, tablets, boxed assortments, countlines, seasonal chocolate, sweet biscuits, wafers, and savoury biscuits. The success of this company lies in its well-positioned brands in the market, rooted in its extensive history. Notably, its flagship brands, D’Onofrio and Sublime, account for over a fifth of the market share and have been consumer favourites for nearly a century. These brands continually innovate with new packaging and presentations.
Channel developments
Small local grocers is the leading distribution channel for snacks in 2025, although its share is set to decline as modern retail channels gain ground. The small local grocers channel is favoured for its proximity to consumers, which is particularly important for impulse purchases like snacks. It often displays products in an attractive, visible manner and offers popular items at competitive prices. Additionally, the personal service provided by sales staff helps build strong customer relationships.
What next for snacks?
Value sales of snacks in Peru are set to rise steadily over the forecast period, fuelled by the continued performance of leading market players. Companies are expected to maintain strong commercial and marketing efforts, aimed at strengthening consumer engagement and growing share. Key strategies include advertising campaigns and a strong, consistent presence on social media, used to showcase new product launches, highlight promotions and offers, and encourage impulse purchases.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Peru?
- Which are the leading brands in Snacks in Peru?
- How are products distributed in Snacks in Peru?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Peru?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Peru
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Peru
KEY DATA FINDINGS
Cold weather, the improved economy and high dynamism drives growth in 2025
Nestlé Peru SA continues to lead, while Fábrica de Chocolates La Ibérica SA shows greater dynamism
Small local grocers lead sales, driven by proximity and a wide range of goods
Growth is set to be driven by weather conditions and the improved economy
Innovation in chocolate confectionery is set to focus on no added sugar products
The Peruvian state will continue to support and develop chocolate confectionery
Gum in Peru
KEY DATA FINDINGS
Significant price increases supports value growth for gum in 2025
Mondelez Perú SA continues to consolidate its leadership, offering its well-positioned brands
Small local grocers continue to lead gum sales, while forecourt retailers gain ground
Gum sales are set to grow amid stable prices and economic recovery
Leader Mondelez Peru SA is set to be key in introducing product innovations
Chewing gum is expected to outpace bubble gum with health-focused innovations
Sugar Confectionery in Peru
KEY DATA FINDINGS
Sugar concerns challenge sales while other sugar confectionery drives growth
Molitalia SA continues to lead, while Colombina del Peru SAC records the strongest growth
Proximity benefits small local grocers, while convenience retailers open new stores
High dynamism of players and ongoing innovation is expected to drive growth
Indulgence and health is set to shape innovation in sugar confectionery
Rising competition as Arcor acquires Alicorp's sweet and chocolate division
Ice Cream in Peru
KEY DATA FINDINGS
Warm summer weather and the strong performance of market players drives growth in 2025
Nestlé Perú SA continues to lead, thanks to the strength of its D'Onofrio brand
Small local grocers continue to lead ice cream sales due to proximity
Strong growth is forecast, driven by innovation, wider distribution and rising consumption
Innovations will drive growth across summer months, focusing on texture and flavour
Artisanal ice cream is expected to continue developing, with a strong focus on health
Savoury Snacks in Peru
KEY DATA FINDINGS
Improved economics leads consumers to invest in higher-quality, higher-priced savoury snacks
Mondelez Peru SA continues to lead while Snacks America Latina SRL records strong growth
Small local grocers lead sales, while forecourt retailers gain ground in Peru
Positive outlook for savoury snacks, driven by investment, expansion, and economic recovery
Innovations are expected to focus on variety, texture and flavour
Strong marketing strategies will aim to reinforce brand engagement and drive growth
Sweet Biscuits, Snack Bars and Fruit Snacks in Peru
KEY DATA FINDINGS
Increased commercial and marketing activity supports rising value sales in 2025
Mondelez Peru SA continues to lead while Panadería San Jorge SA has shown strong dynamism in 2025
Small local grocers continue to lead sales while supermarkets benefits from strong promotions
A positive outlook is driven by brand innovations and the improved economy
Innovations are expected to focus on attractive presentations, packaging, and new flavours
Healthy, indulgent products made from natural, nutritious ingredients are set to shape innovation
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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