Snacks in 2025: The big picture
Value sales of snacks rose in 2025, marking the beginning of a recovery following a turbulent year in 2024. The snacks industry in Argentina is closely tied to the overall health of the economy, as most snacks fall outside of essential consumption and are driven primarily by indulgence. In times of economic hardship, such discretionary categories tend to be among the first affected by reductions in household spending.
Key trends in 2025
As Argentina’s economy experienced sharp fluctuations in 2024 and began to stabilise in 2025, snack brands remained agile in responding to shifting consumer behaviour. Companies continued to invest in product launches, advertising and immersive campaigns, reflecting the Intentional Indulgences trend. A growing number of brands sought to position their snacks not merely as food items but as conduits for emotional and sensory experiences. Drawing from strategies seen in technology and fine dining, snack manufacturers emphasised the role of their products in enhancing moments of joy, fun, relaxation and even status. This evolving marketing narrative moved beyond traditional messaging about ingredients or flavour, instead focusing on how the consumption of snacks could symbolise mood, identity, or aspiration.
Competitive Landscape
Arcor SAIC retained its position as the leading company within snacks overall in Argentina in 2025. The local food manufacturer is a dominant player not only in sugar confectionery – a category in which it ranks among the top producers globally – but also in chocolate confectionery, snack bars, and chewing gum. Arcor also holds a strong presence in ice cream, where it ranks second overall. This wide-ranging portfolio enables the company to maintain resilience across economic cycles and category shifts. Bagley Argentina, a joint venture between Arcor SAIC (51%) and Danone (49%), further bolsters Arcor’s market presence through its leadership in sweet biscuits and a significant role in savoury biscuits. Rounding out the top three is Mondelez International, a multinational that continues to perform strongly in Argentina thanks to its well-known brands in sweet biscuits and chocolate confectionery. Meanwhile, PepsiCo Snacks Argentina – active exclusively in savoury snacks – remains a major player within that sub-category but ranks fourth in the overall snacks sector as of 2025.
Channel developments
Small local grocers remained the leading distribution channel for snacks in Argentina in 2025, with their value share increasing during the year overall. This broad channel includes proximity grocery stores and independent kioscos (kiosks), which play a central role in the country’s snack consumption habits. These outlets are especially prominent in the distribution of sugar and chocolate confectionery, savoury snacks, and single-serve items such as biscuits and impulse ice creams. Kiosks, in particular, are deeply embedded in everyday consumer routines, offering convenient access and immediate consumption formats that cater to on-the-go lifestyles.
What next for snacks?
Argentina is expected to enter a period of economic growth over the forecast period, accompanied by a substantial deceleration in inflation. This improved macroeconomic outlook will contribute to a rise in consumers’ disposable income and a more favourable environment for retail activity. As a result, demand for snacks is projected to increase steadily between 2026 and 2030.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Argentina?
- Which are the leading brands in Snacks in Argentina?
- How are products distributed in Snacks in Argentina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Argentina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Argentina
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Argentina
KEY DATA FINDINGS
Economic pressure and soaring input costs weigh on recovery in 2025
Arcor SAIC maintains leadership through broad brand portfolio
Small local grocers remain the dominant distribution channel
Category poised for gradual recovery as macroeconomic conditions improve
Digital influence and global flavours accelerate product innovation
Indulgence remains dominant, though wellness offerings retain niche appeal
Gum in Argentina
KEY DATA FINDINGS
Gum remains vulnerable as economic pressures lead parents to cut spending
Arcor SAIC and Mondelez dominate chewing gum, while Bazooka regains ground
Wholesalers gain traction by catering to individual consumers
Economic stabilisation and rising disposable incomes will support gum’s recovery
Digital payments remove the need for gum as small change, opening space for innovation
Health trends may limit bubble gum as parents shift toward lower-sugar options
Sugar Confectionery in Argentina
KEY DATA FINDINGS
Sugar confectionery remains vulnerable due to lack of nutritional value, but shows signs of recovery
Arcor dominates the competitive landscape with innovation-led growth
Small local grocers remain dominant while wholesalers attract new consumers
Sales of sugar confectionery set to rise as innovation and macroeconomic recovery fuel growth
Premiumisation and functional innovations expected to strengthen category value
New labelling laws shape perceptions, but indulgence continues to drive demand
Ice Cream in Argentina
KEY DATA FINDINGS
Economic context and harsh winter weather suppress demand across formats
Froneri Argentina and Arcor SAIC retain their dominance in a stabilising market
Precios Justos ends as kiosks gain share from modern retailers
All segments expected to recover and witness growth rates
Artisanal ice cream snacks could add value to the industry
Sustainability initiatives gain traction beyond packaging
Savoury Snacks in Argentina
KEY DATA FINDINGS
Less popular categories are more impacted during economic crisis periods
PepsiCo and Bagley Argentina lead salty snacks and savoury biscuits, respectively
Supermarkets and hypermarkets outperform small local grocers
Increased purchasing power and private label will drive growth
Savoury snacks will witness the biggest number of spicy innovations
Healthier snacks have good opportunities but will not outperform indulgence
Sweet Biscuits, Snack Bars and Fruit Snacks in Argentina
KEY DATA FINDINGS
Sweet biscuits recover faster than snack bars and fruit snacks after economic disruption
Bagley and Mondelez dominate sweet biscuits while snack bar players lose ground
Distribution split between large retailers and small grocers as pricing pressures shift dynamics
Healthier snacks set to outperform as consumer awareness grows
Innovation opportunities expand as stability returns to the business landscape
Labelling legislation restricts promotions but has limited impact on demand
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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