Current value sales of snacks rose at a moderate rate in El Salvador in 2024. General and year-on-year inflation in El Salvador was 0.30% according to the Central Reserve Bank (BCR). The Consumer Price Index (IPC) for food and non-alcoholic beverages shows a decline in prices of 0.50%. In 2025, the industry, however, faces several price hikes including a higher global price of chocolate and glucose which affected snacks prices and manufacturing companies.
In 2025, an increase in travelling led brands to incorporate more local twists into global classics, amplifying a positioning within cultural communities, and travelling into new, unexplored markets. Globally renowned brands in snacks are experimenting with new flavours and trying to reach a wider audience with new innovations that incorporate local flavours. For example, Zambos Tajín marked the merger of two well-known brands in the snacks industry, introducing the crunchy texture of Zambos plantain slices and the spiciness of Mexican Tajín.
Productos Alimenticios Diana, SA de CV is the leading player in snacks. The company appeals to the nostalgia of consumers with a wide portfolio of products that consumers cannot find in other brands. These products are price accessible to the majority of the population and offer savoury snacks and sugar confectionery products for a wide variety of tastes.
Supermarkets remains the main distribution channel for snacks. Consumers find convenience in purchasing mass products in this channel, as they buy snacks during their regular grocery shopping trips. Supermarkets often offer price promotions of well-known brands and have the latest innovations available. Consumer loyalty has become limited among brands, as they often purchase the brand that is promoted at the time of their visit. Supermarkets such as Super Selectos offer a wide variety of snacks, often not found in other channels. The supermarkets continued to grow in penetration, with Super Selectos and Walmart, being among the fastest growing players in the channel. However, inflationary pressures continue boosting the popularity of the Despensa Familiar and Maxi Despensa discount chains, as well as Dollar City.
Value sales of snacks are set to see moderate growth over the forecast period. Consumers are expected to continue finding emotional and physical nourishment in snacks. Snacking moments are expected to continue to grow, and consumers will continue to appreciate a growing product variety on shelves. Consumers are expected to continue wanting to explore global flavours and local twists when snacking. The growing presence of international consumers in El Salvador is expected to make companies want to expand their global portfolios and introduce a greater variety of snacks.
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Snacks
This report originates from Passport, our Snacks research and analysis database.
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