Snacks in 2025: The big picture
The picture is expected to be generally positive for snacks in Bosnia and Herzegovina in 2025. With inflation under control, there is expected to be moderate current value growth. However, volume growth is expected to be muted, as continuing population decline, due to high levels of emigration and a low birth rate, dampens sales. Continuing innovation keep consumers engaged, as leading manufacturers launch new products in line with the prevailing trends and in response to growing consumer demand for healthier snacking options.
Key trends in 2025
As mentioned above, the stand-out trend in terms of snacks in 2025 is a focus on healthier offerings. This is particularly prevalent among Millennials and Gen Z, aged between 13 to 44 years. They have evolving dietary preferences and are more willing to pay for premium snacks that are perceived as healthier and also often organic.
Competitive Landscape
Marbo doo, a Serbian subsidiary of PepsiCo Inc, continues to lead, due to its leading position in savoury snacks. Its success is due to a wide portfolio of PepsiCo brands such as Lay’s Chipsy and also Marbo brands, such as Pardon, with offerings across potato chips, pretzels and savoury biscuits. Its brands are also considered to have a good price/quality ratio and this continues to support value sales.
Channel developments
Small local grocers continue to lead distribution and as snacks often an impulse buy, the convenience of the small local grocer supports value sales. The extended opening hours of these outlets, often from 7am to 10pm, also support sales. In particular, ice cream and savoury snacks are popular in this channel, as both are usually bought on impulse. However, the channel has lost significant value share over the review period, with modern grocery retailers gaining, and with supermarkets now being the largest modern retail channel. Consumers increasingly shop in supermarkets and hypermarkets due to their greater convenience, competitive prices, wide range of products and loyalty schemes and discounts. While value sales continue to be low for e-commerce, it is registering growth year-on-year and registers the highest value growth of all channels in 2025. Most of the supermarket chains now offer online shopping and encourage consumers to shop online by offering exclusive promotions. There are also some third-party delivery apps.
What next for snacks?
Overall, snacks will register positive constant value growth over the forecast period, though volume growth will be muted, as population decline continues. The outlook for the economy is fairly positive and this will support growth in premium offerings. However, there are uncertainties, including a possible global trade war.
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Overview:
Understand the latest market trends and future growth opportunities for the Snacks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Snacks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Snacks in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Snacks in Bosnia and Herzegovina?
- Which are the leading brands in Snacks in Bosnia and Herzegovina?
- How are products distributed in Snacks in Bosnia and Herzegovina?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bosnia and Herzegovina?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Snacks in Bosnia and Herzegovina
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
Chocolate Confectionery in Bosnia and Herzegovina
KEY DATA FINDINGS
Continuing product launches keeps consumers engaged
Mondelez holds on to tight lead in highly competitive sector
Small local grocers continue to lead distribution
Moderate constant value growth over forecast period
Healthier and more sustainable offerings gain visibility
Increasing focus on sustainability
Gum in Bosnia and Herzegovina
KEY DATA FINDINGS
Volume sales unchanged
Wrigley (Mars) continues to dominate
Small local grocers continue to lead distribution
Fall in constant value sales over forecast period
Continuing innovation to keep consumers engaged
Focus on making gum healthier
Sugar Confectionery in Bosnia and Herzegovina
KEY DATA FINDINGS
Marginal drop in volume sales
Croatian player Kraš holds on to commanding lead
E-commerce gains most value share, though from low base.
Fall in constant value and volume sales over forecast period
Flavour diversification drives value sales
More focus on healthier positioning
Ice Cream in Bosnia and Herzegovina
KEY DATA FINDINGS
Ice cream best forming snack in 2025
Ledo continues to dominate
Small local grocers account for nearly half of value sales
Positive outlook over forecast period
Technology key tool in driving innovation
Increasing demand for ice cream with a healthier profile
Savoury Snacks in Bosnia and Herzegovina
KEY DATA FINDINGS
Stable performance in 2025
Marbo continues to have commanding lead, though private label makes gains
Small local grocers account for nearly half of value sales
Positive outlook over forecast period
Technology tools such as AI accelerate innovation
Increasing demand for savoury snacks with a healthier positioning
Sweet Biscuits, Snack Bars and Fruit Snacks in Bosnia and Herzegovina
KEY DATA FINDINGS
Positive performance in 2025, driven by increasing demand for healthier offerings
Danube holds on to spot
Small local grocers continue to lead distribution
Positive constant value growth over forecast
Continuing focus on a healthier positioning
Environmental issues move up the agenda
The following categories and subcategories are included:
Snacks
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- Chocolate Pouches and Bags
- Boxed Assortments
- Chocolate with Toys
- Countlines
- Seasonal Chocolate
- Tablets
- Other Chocolate Confectionery
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- Bubble Gum
- Chewing Gum
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- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
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- Frozen Yoghurt
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- Single Portion Dairy Ice Cream
- Single Portion Water Ice Cream
- Plant-based Ice Cream
- Unpackaged Ice Cream
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- Bulk Dairy Ice Cream
- Ice Cream Desserts
- Multi-Pack Dairy Ice Cream
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- Bulk Water Ice Cream
- Multi-Pack Water Ice Cream
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- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
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- Dried Fruit
- Processed Fruit Snacks
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- Cereal Bars
- Protein/Energy Bars
- Fruit and Nut Bars
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- Chocolate Coated Biscuits
- Cookies
- Filled Biscuits
- Plain Biscuits
- Wafers
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This report originates from Passport, our Snacks research and analysis database.
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